Even though I am new to the Warrior forum I have been involved in content creation and social media marketing for many years. One of the biggest complaints I get from business owners is that they don't have time write articles and spend time on social media sites.
That may be true; however it doesn't make one scrap of difference to your customers. The truth is your customers don't care about the long hours you work or how hard it is for you. Your customers are only concerned with their own needs. If they aren't getting what they want from you, they will go elsewhere.
They demand fresh content that appeals to them. They don't want to read yesterday's news or regurgitated content that has been spun ten different ways. Not only are people sick of this trend, so are the search engines. In fact the search engines will punish you by degrading the ranking of your sites and making it very difficult for potential customers to find you.
So what can you do to make sure that you stay ahead of the curve and provide good quality content?
* Survey your customers. Why bang your head against the wall trying to figure out what they want? Ask and you shall receive.
* Don't rely on software to do your job for you. Algorithms are changed on a regular basis to combat spam, respun content and fake users. Sites like Facebook, Twitter, LinkedIn and Google+ are just a few examples of social media platforms that are sick of slick software and junk content.
* Be very careful about what kind of content you post. Don't make claims and promises you can't keep. Attorneys now use social media sites to find clients. It proves that customer complaints are being listened to by a very broad audience.
* If you outsource, make sure the people you hire have a good track record. Many marketers have been burned by very cheap services that do little more than cut, copy, paste and respin someone else's content. Not only is this a bad move, it can have a detrimental effect on you and your reputation.
It isn't that hard to provide good quality content, it just takes a little time, planning and due diligence on your part.