Desperate vs Not giving a _

I've always followed Henry Ford's advice...

Sell to the masses, eat with the classes.

Bank robber Willie Sutton was once alleged to have said, in response to being asked why he robbed banks, "because that's where the money is."

You see so much emphasis on finding "desperate buyers", yet I prefer the term "motivated buyers". People are in some kind of condition, and they want to be in a different one. The more motivated they are, the more likely they are to take an action (such as buying your product).

Wealthy people have their own vulnerable spots, things that motivate them. Author Harvey Mackay wrote in one of his business books that any situation that could be resolved by writing a check wasn't a problem, it was an expense.

I can tell you that selling something to a wealthy person who does not want to buy is every bit as futile as selling something to someone who cannot buy.

I much prefer to deal in markets where people are accustomed to solving their problems with a credit card or checkbook, as opposed to "desperate buyers" having to decide between buying a product or paying the light bill.

What most of them probably mean by desperate is...desperate for a solution to their problem for niches outside of IM that is.

If someone has say, a mole problem they want to desperately get rid of they may spend money now to get rid of it asap and even spend more depending on how desperate they are.

As for the IM niche, you are correct, in a way that the big money is where the people who have it are willing to spend it to get the solutions they want sooner rather than later.

But, finding those people in great numbers to target is no easy task. That is why you have low ticket entry products with upsells through your funnel for those with the ability to pay more for more help now all the way up to the high ticket mastermind groups and 1 on 1 coaching.

Just to give you an idea. If you take 1000 prospects only a certain % of those people are going to have OR be willing to part with $500-$1000 for a premium product and still fewer willing or able to spend $5000 or more for high end group or personal coaching.

If it were economical to say take an add out in a magazine like Robb Report or something like that to target the wealthy individuals that would be a way to get in front of those people.

It all depends what you have to offer and if that high end market wants what you have to sell.

In your chosen niche setting up a blog, autoresponder (to capture emails), and sales funnel with or without an upsell, and a series of emails to help those prospects get what They Want is where you want to concentrate your efforts.

That my opinion anyway.

In fact, everybody making good money online is doing this exact thing.

Squeeze page, oto offer, autoresponder series to help the prospects, then periodically sending offers either of your own products or offers of other products that you get an affiliate commission from.


If you concentrate on this going forward whether your market is rich or poor you will be better off.

This is only one approach. They also say that golf is a very lucrative niche (I never tested it by myself thought) woodworking is a huge niche (I tested it and it is a great niche) and there are so many more of not "desperate niches"

I personally would target a desperate niche only if I really-really sure I can bring a proven relieve....

I agree that you should go where the money is. Just look what sells good online, and you find personal interest in, find your own angle and stick to it

your market doesn't have to be "desperate." they can also be hungry, addicted, excited, depressed, scared, brave,

Everyone has a niche they are interested in. That is why there are soo many niches to chose from. We all have buying needs and desire ... look at Amazon. If you can find a product that meets the needs of enough people and if you can reach those people then you can make sells. For me, I sell a tiny little on Amazon but I am selling and it is increasing each month.

The idea of selling to the desperate or to a hungry market is that it has been proven to work consistently when done right there for people take the path of lest resistance, why reinvent the wheel if you don't have to, now that is not to say that one should not have an open mind and explore different ways to make money just began seeking new ideas after you have good success under your belt this way you will be able to take a hit if it don't work out ad it won't cripple your funds.

I think it depends on your definition of desperate. To me it simply means someone who is motivated enough to pay for something that will solve their problem (even if they have to pay a premium for it).

People who are only curious or somewhat serious (but not desperate) are usually freebie seekers or are very price sensitive, which are two groups of people that you don't want to market to.

In Kenya the poorest of the poor build big giant companies one bit at a time. Why? They use their services and pay fees for using it. Everyone has some money for something. Find your niche and provide something they need. You can make a billion for a 1 dollar product, it's been done not just one time!

Motivated buyers will always buy more from you (upsells) time and time again.

You get a lot fewer refund requests. (:

I've said it before, I'll say it again; I go where the money is.

Wealthy people have problems as well and they can be desperate as well. I mean they can be overweight, wealthy and still looking for a solution!
Finding people who need a solution to their problem is always a good thing but I don't believe that people with a problem and strapped for cash are the best customers. Because they don't see most of the time that they have to spend money to get rid of the problem they have the mentality everything for nothing. So do a good research before you pick a niche or customers.

What i found and was pretty shocked about really, is how poor/cash strapped most people are. You see it here as well. $50 is everything to them. God forbid you try and sell something for $1,000+.

Then i simply focused on the top 1% and never looked back. Much better way to make money

Imagine you are a real estate agent. Do you want to make $2,000 comm's or $200,000 comm's? Which one has the better lifestyle? Which one works harder for less money?

Most people never see it but there are people pout there with millions to invest/spend. Top 1%. Then there's a 5% with spare money/high paying income etc And there's the rest. Which, surprisingly is most people.