Role of Blog in Online Branding?

7 replies
Hi,

There are lots of discussions here which talks about Website vs Blog, Is it important to have a blog, etc.

But, for you, what do you think is the role of Blog in Online Branding?

Your thoughts please.
#blog #branding #online #online brand #online branding #role #website
  • Profile picture of the author JCorp
    I look at a blog just like any other authority site. It's different for everyone however. You can leverage a blog for a corporate site to share more info, share your expertise and provide even more value which can payoff for your you by people signing up to your service/product.

    You can also have a static blog with a few evergreen posts, and never add to it ever again, simply have it as a "corporate" type blog/site to build credibility and your brand.
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  • I think blogs are important because it allows you to establish authority better than a static website. And you need authority when establishing a brand.

    Authority isn't just about sharing a ton of information. It's also about making yourself accessible to people who need that information. And blogs make brands accessible.
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  • Profile picture of the author tamalanwar
    Blog is like a public journal where you can share your findings, a lot of people can use that info and a great way to reach more people. HubSpot research says that companies that blog generates 57% more leads.

    You can publish your ideas with a Facebook group/page; a YouTube feed etc but your own self hosted blog is better because you own it.

    In my opinion, a blog is second to none when it comes to internet marketing.
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    • Profile picture of the author Shaneman
      A blog is great to share content with your email subscribers by emailing them the link to your blog and encouraging them to comment.

      A blog is an excellent way to build your reputation in a niche and a nice opportunity for your email subscribers to communicate with you by commenting on your blog content.

      Because a blog is a commitment as you have to keep adding content on a regular basis, it is a good idea that you have a blog on a subject that you really enjoy.

      The passion you have for the subject matter of your blog will motivate you to keep adding content to the blog over time.
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  • Profile picture of the author DURABLEOILCOM
    A blog is how you establish yourself as an expert in your Niche, it gives you credibility.
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  • Profile picture of the author ganeshbuilder
    Blogs showcase the expert your company or you have in that particular business. the posts in the blogs (most of the blogs) are informative and gives you a lot of information. so blogs are very important to build your reputation and also bring traffic to your website.
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    • Profile picture of the author Taraka
      I prefer the website+blog scheme
      Blog's important for SEO, for imitating activity for search engines for communication with audience, but it's still more solid to have it like a feature (sometimes most important one) on a company's page.
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