What Are the Desperate Niches?

[Adrian Cooper]

Originally Posted by Peter Ramos

I would consider any desperate niche to be the following:

Anything that includes for beginners...

"Type any word here" for beginners
Peter

That is not the same as misery.

Never exploit misery of any description. It will bite you and you would deserve it.

[Adrian Cooper]

Originally Posted by James Seward

Hi,

Of course you won't be unpopular! That is your opinion and you should stick to it and no one can call you a fool! Anyway I get your point and I totally understand what you are saying.

As I said in an earlier post we are just providing information, that is what we do. We provide information in the form of ebooks, reports, articles, videos, podcasts, whatever. People want information and they pay for it, and we try to resolve a problem. Most of the times one ebook won't solve the problem but it might help the person. Let's talk about self-improvement as I do have some websites selling ebooks in that niche and currently it is my number two niche in terms of workload and focus. Anyway people get information about self improvement because they want to become better persons, they want to be more motivated, they want to be more successfull, learn to be more organized, manage their time more efficiently and so on. Will my ebook solve all their problems? Absolutely NOT! But it can help, it can provide some information to the person and help them develop a plan to whatever he is trying to achive, pick a few tips here pick a few tips there and make their own plan.

As for desesperate niches, the same rule applies. People will always demand more and more information about a specific topic. What do you do when you want to know more about something?

I strongly recommend you to read my eralier post as I talk about the same issues that you discuss in your message. Thanks for sharing your point of view, you actually added something to the discussion.

All the Best
James

But James - ask yourself this - how are you qualified to help someone in that area?

You are messing with peoples lives - literally.

I receive many emails from people who are seriously at the end of their motivation to continue - some suicidal. It sometimes takes days of communication to help them to see the positives so they can move forward.

These people are seriously disturbed and will do anything to change things around at any cost - even, as is often the case, they have no money.

I don't need telling what to do because I have been doing it far longer than most of you, but always, always in the most positive way.

I also write all my own material, straight from my Mind, based upon my own life experiences.

You should never, ever write about something you do not have direct experience with and can offer something new and valuable, especially when you are dealing with the lives of real people.

Consider this - and I am serious - your eBook may be their last hope before they kill themselves. How would that make you feel? Thing is though you would never know - all you would know is the 37 bucks you extracted from them before they took their own life.

Seriously - many of these "desperate niches" are like that.

Pet owners, such as myself, care deeply about our pets, and would do anything for them at any cost if necessary. Exploiting people with a sick pet is reprehensible.

So what is the positive approach?

How to keep your pet in the best of health.

There - not so difficult is it, and that would provide a valuable eBook that could bring lots of happiness to people who love their pets.

But only if you you are an expert in this area or knows someone personally who is who will cooperate with you.

Here is a tip for you.

If you wish to produce an eBook like this - say keeping your dog in perfect health - go find a local expert at the local breeders or dog clubs or whatever, tell them you want to help others to keep a healthy dog, and just interview them and find out as much as you can.

Such people will talk for hours and be overjoyed at helping others to keep their much loved dog healthy. Take a voice recorder with you to record the interview so you can play it back as you write your eBook. You could even offer them a percentage of the profits.

Then write a real, qualified and above all valuable eBook entitled:

Dog Health Secrets of a Championship Winning Breeder

I just made that up - but you see what I mean.

You may well become so interested in the niche that you become involved and an expert in your own right, so you can take it further - a membership site perhaps.

Again - this is the positive and fulfiling approach that can and will help lots of people.

Or - how to keep your girl/boy friend satisfied - and I don't mean in the way you think

Always look to improve the quality of life, not to exploit misery.

Above all - only write from your own personal experience.

Almost all successful IM businesses are based on a single niche in which the owner is an expert in some way.

Everyone has some ability or experience to share with others.

Example:

Margie Garrison is a lady in her 70's living in Florida who suffered from chronic arthritis which is a very debilitating disease.

So she researched and found a solution,and then shared it with others.

She has made, even in her 70's now - she was 43 when she found the cure but only published it years later when the Internet made it possible - many millions of dollars from this one sales letter and eBook:

Cure your Arthritis

That is not an aff link.

You see that is what it is all about.

One solution you can share from experience, one business.

If you put your Heart and Soul in to a single website with the single objective of helping others based upon your own experience, or at least an expert you can liaise with, you will succeed beyond your wildest dreams.

Much better that you are the expert with the passion, because it will be reflected in your eBook and sales letter, and your customers wll pick up on that and trust you enough to buy the eBook.

If you choose to exploit misery, you will cause more misery, perhaps worse, and bring it upon yourself - and believe me - you will.

That is what everyone should take away from this thread.

[Adrian Cooper]

Originally Posted by SteveJohnson

Who said everyone who is desperate or miserable is suicidal?

They may not always be suicidal, but desperation and misery go hand in hand.

I deal with people like this all the time as part of what I do.

There are 1,346 books on "back pain" on Amazon, a couple of them classed as best sellers. Lucky whoever wrote them didn't pay attention to your advice. Someone who was helped might not have been helped.

That does not necessarily mean they were effective - just good sales letter and plenty of affiliates.

That said, if they were written by people with back pain and found a solution, then that is excellent. In fact can you please give me the titles

Bah. You're being a naysayer, telling it like what you believe it to be, based on your own values and motivations - which appear to be skewed toward skepticism and fear of snake-oil.

Values and motivations has zero to do with it.

75% of my time is spent helping people who ask for it and need it, the other 25% on positive IM.

My comments are based on my experience of the people these "desperate" eBooks are aimed at. Trust me - by the time you have dealt with a few suicidal people who had no one else to turn to, because no one else cared, then you would appreciate what I am saying.

I think that any book that genuinely helps people are great. But what is being discussed here is finding groups of desperate people to cobble together an eBook without any experience - or have it ghost written by someone without any experience - and touting it as a "solution" to their misery. Now that is not acceptable to any normal human being.

It is simple - if you have something profound to share -and most people do - then write an eBook and make it your primary niche, in the process building a big IM business and genuinely helping others - it is a win-win situation.

Why cannot people see that?

Nothing in the world wrong with having your opinion. But if all of the sellers of information in recorded history were to have taken the same sort of advice, we'd likely still be living in mud huts.

No - we are not talking about people writing information generally, this thread is about how to profit from misery with no qualified knowledge with which to base that "solution" - big difference. People like that should be living in mud huts.

[Steve Longoria]

"different strokes, for different folks"... "variety is the spice of life" sometimes people are just looking for different opinions on various subjects, also... no book will satisfy 100% of it's readers, you can't please everybody.

you don't need to know more than everybody else on a certain topic in order to write about it, you just need to know more than most people.

[Harry Behrens]

Originally Posted by apc01

Here is a tip for you.

If you wish to produce an eBook like this - say keeping your dog in perfect health - go find a local expert at the local breeders or dog clubs or whatever, tell them you want to help others to keep a healthy dog, and just interview them and find out as much as you can.

Such people will talk for hours and be overjoyed at helping others to keep their much loved dog healthy. Take a voice recorder with you to record the interview so you can play it back as you write your eBook. You could even offer them a percentage of the profits.

Then write a real, qualified and above all valuable eBook entitled:

Dog Health Secrets of a Championship Winning Breeder

This is, of course, what I (and, I'm pretty sure, most people) have been assuming would be done from the very beginning of the thread. The point here is to find those topics or niches where you can go and do that

As for the whole misery and suicide thing, wow, I can only point you over here: http://en.wikipedia.org/wiki/Black-and-white_fallacy

The informal fallacy of false dilemma (also called false dichotomy, the either-or fallacy) involves a situation in which only two alternatives are considered, when in fact there are other options. Closely related are failing to consider a range of options and the tendency to think in extremes, called black-and-white thinking. Strictly speaking, the prefix "di" in "dilemma" means "two". When a list of more than two choices is offered, but there are other choices not mentioned, then the fallacy is called the fallacy of false choice, or the fallacy of exhaustive hypotheses.

"Suzy is desperate to buy my book" does not immediately turn into "Suzy will kill herself if my book doesn't fix her life." Like has been said numerous times already in the thread, there is a whole range of issues in the world, and you can easily leverage the concept of desperation in the buyer without ever going anywhere close to situations of real misery or suicide.

[Adrian Cooper]

Originally Posted by hmbehrens

This is, of course, what I (and, I'm pretty sure, most people) have been assuming would be done from the very beginning of the thread. The point here is to find those topics or niches where you can go and do that

Well that is correct.

All I am saying is that there are niches, such as the ones mentioned, where people will purchase out of desperation - which after all is the topic of the thread - and no one should take advantage of people in that way from a moral and ethical perspective.

Of course that is my own view because my main objective in life is to help people either because they come to me and ask or help, or for all the positive reasons.

If you believe these desperate people are fair game to make a buck, then of course that is your opinion, and you - have to live with the consequences. An observation, not meant to scare you.

But consider this - your eBook might be their last hope - what will they do if it does not live up to the sales letter? These are questions that everyone should ask themselves.

As for the content itself - if you have to "go find a niche" then you are not an expert in that niche - it is as simple as that.

You are looking for a niche to "make money online" not to help people.

The helping people should be the primary motive, and if you succeed then the money will come - trust me it will.

Every truly successful IM business, without exception has one factor in common - they are passionate and knowledgeable about their products. Most of these IM businesses make millions of dollars per year and increasing.

But at the same time, following on from the point you made which is completely valid I would say this:

If you intend to make a product in a niche you know nothing about, you must find someone who does. If you hire someone on eLance they will usually be people who specialise in writing - not the niche itself.

So my suggestion is go find the experts in your area, through the clubs etc who are experts, arrange to meet with them, take a voice recorder and a list of questions, interview them and right there is your knowledge.

These people can talk all day about their passion, and have lots of knowledge you can pass on to your own customers.

I hope everyone sees where I am coming from now.

But whether you do or not at least understand that I come from 33 years in business, 21 years in the Internet and 12 years in IM - I only want to help Warriors - if you don't want to be helped then fine, but don't have a go at me just because you can't agree.

[Eric Stanley]

I will be posting a few more niches really soon. I came across a great list of recession based niches for everyone.

[freakonaleash]

people with bad credit and some financial issues

[cimbah]

Having a father who just died of leukemia in January, some ideas on this thread really turn my stomach.

[Clark]

Any merchandise regarding Michael Jackson.

All sold out in my neck of the woods... nothin', no albums, T-Shirts, nothin'.

Fanatics (Fans) were desperate to get their hands on anything they could/can find.

*************
I recently bought an $80/a membership to a website that grants access to UFC Pre-Sale tickets. Then I proceeded to pay $750 for the tickets

There was no time to cherry pick seats either otherwise, they'll get snapped up quick by the other rabid fanatics with the same mindset as me. I honestly DID NOT CARE about the cost... I was desperate to get those tickets secured 'cause I was going to the event no matter what... even if I had to pay double from scalpers.

Add cost of Hotel, travel, food, BEER etc and I spent a few grand in a couple days without batting an eyelash at the cost to me. I was after the experience of being there and also the rush that the sport gives me... no regrets at all... had a great time living life which, to me is...PRICELESS.

Guilty Pleasures / Healthy Addictions is where you'll find frivolous buyers like me

.

[jaiganeshv]

Based on the trends and google results you could find more and more such longtail keywords..
I'm just preparing a list for myself..

Thank you.
Jai