Magic Minimum Dollar Amount?

[Bondtana]

I am wondering if there is a certain dollar amount that consumers consider negligible when relating to monthly subscriptions.

i.e. someone subscribes to something which they are interested in & the dollar amount is at a low enough point for them to not even bother canceling their account?

Is there a "magic" number for this?

If not, what do you think it would be? I'm really new to this, so I have no idea. I'm guessing under $5 though?

No, there is no magic pill or magic number... You must provide quality and value, it's that simple!

James

[ikontent]

Originally Posted by Bondtana

I am wondering if there is a certain dollar amount that consumers consider negligible when relating to monthly subscriptions.

i.e. someone subscribes to something which they are interested in & the dollar amount is at a low enough point for them to not even bother canceling their account?

Is there a "magic" number for this?

If not, what do you think it would be? I'm really new to this, so I have no idea. I'm guessing under $5 though?

Seems to me that it's an ideal case for split testing... Why don't you test and share the results here with us...

[Adrian Cooper]

Originally Posted by Bondtana

I am wondering if there is a certain dollar amount that consumers consider negligible when relating to monthly subscriptions.

i.e. someone subscribes to something which they are interested in & the dollar amount is at a low enough point for them to not even bother canceling their account?

Is there a "magic" number for this?

If not, what do you think it would be? I'm really new to this, so I have no idea. I'm guessing under $5 though?

No - the money is secondary to the value provided for most people.

I would say do not undervalue anything. People equate price with value - even when it is not true - so a higher price suggests a better product. Then of course you need to make sure your service lives up to it.