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What do we expect From a sub ten dollar product?

by Gary Clucas
27 replies
Hey guys I happened across a thread yesterday discussing the relative merits of a WSO that was priced at under $10.

It got me thinking, what do we really expect from a coaching product, priced at $10 or less.

What is it we hope to achieve from such a product?

How far does $10 go in the local store...not very!

For me if it's a genuine product, from an experienced marketer that has obvious success. Then a finger pointing in the right direction, or maybe a limited case study or maybe just a little strategy that if implemented will give you a small piece of the puzzle is probably more than you should expect.

We rant and rave about the latest 'Scam' because it hasnt shown us a clear path to success, in the past i've been as guilty of this as anyone, it's a learning curve, as your experience increases, so does your understanding.

So guys I put it to you what do you expect for your $10 WSO, i'm curious?
#dollar #expect #product #ten #ten dollar #wso
  • Profile picture of the author lotsofsnow
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    • Profile picture of the author Gary Clucas
      Originally Posted by hpgoodboy View Post

      That screams no value. Who in their right mind can offer coaching for $10.

      Group-coaching yes, but that's not really coaching if 150 people watch a video and then 3 or 4 after the showing ask some long-winded question.

      Anyhow, I would not expect anything from $10 coaching and would not waste my time with it.
      Hmm not necessarily, quite often a marketer will offer something sub $10 just to get eyeballs on the product.

      Then upsell the real offer, once the prospect/customer understands that they are dealing with someone that actually knows what they are talking about. Know Like & Trust and all that.
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  • Profile picture of the author Daniel Szalok
    There are many WSOs below $10 that are worth much more, but the best WSOs I've ever bought were priced in the $17-$27 category
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    • Profile picture of the author Gary Clucas
      Originally Posted by Daniel Szalok View Post

      There are many WSOs below $10 that are worth much more, but the best WSOs I've ever bought were priced in the $17-$27 category
      Your lucky day, it just so happens that right now for $27 I have ...Nah just kidding
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      • Profile picture of the author Gary Clucas
        Hey Tom do the smart and rich scream scam?

        Well maybe if it increases their open rate lol
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  • Profile picture of the author TomYevsikov
    You should expect pretty much exactly what the vendor has promised.

    If he is selling his best training for $10, it's his problem.

    And if you bought a $10 product when you were promised to learn how to build a list, and then you scream scam just because you are so smart and rich and already know this information, you're an idiot.

    Value changes from person to person!

    For one a product can be extremely valuable and for the other it can be old "rehashed" info.

    So yes, if somebody offers you $10 COACHING, you might wanna use your brain and leave the page.

    However any smart marketer will tell you that the front end is meant to presell the upsell and the rest of the funnel WHILE provoding the Information PROMISED.

    That being said, if you get annoyed by upsells simply because they are upsells, you don't have a future in marketing until you realize upsells are crucial and a part of a successful funnel
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  • Profile picture of the author TomYevsikov
    Gary, there is nothing wrong with creating a front end that presells your funnel.

    Heck, it's recommended.

    It'll make you a bunch of money.

    However, it has to also be valuable and deliver what's promised.
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    • Profile picture of the author Gary Clucas
      Originally Posted by TomYevsikov View Post

      Gary, there is nothing wrong with creating a front end that presells your funnel.

      Heck, it's recommended.

      It'll make you a bunch of money.

      However, it has to also be valuable and deliver what's promised.
      Yeah I know Tom, just playing 'Devils Advocate' I wanted to gauge opinion. I expected a varied response.
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  • Profile picture of the author Rob Maggs
    I promote affiliates and quite often pick a $10 product with 100% commission...but only if the product is high quality and I can see that my subscribers will benefit from purchasing it.

    So personally, I expect a lot even for under $10..
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    • Profile picture of the author Gary Clucas
      Originally Posted by Rob Maggs View Post

      I promote affiliates and quite often pick a $10 product with 100% commission...but only if the product is high quality and I can see that my subscribers will benefit from purchasing it.

      So personally, I expect a lot even for under $10..
      Define 'a lot' Rob?

      For me if you bought into someone's coaching product and the one piece of tangible knowledge you received. Helped you avoid paying $300 for screen recording software, because the $20 software they recommended did the job you wanted it to do just fine, that is a lot.
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      • Profile picture of the author heavysm
        Well I was part of that discussion for that sub ten dollar product so I'll share my opinion here as well.

        Top marketers go from broad to narrow in terms of explanation and support provided depending on the amount invested in their product.

        That wasn't a coaching product but rather a 90 minute video detailing an outline for a method and I honestly thought it was worth the $9.

        The more you pay the more you can expect out of the product. But the best way to go about this situation is to go in with little to no expectations so there is no over estimation of value.

        At most I expect that <$10 product to detail one small but specific method or do an outline of a much greater method.

        The best thing to take out of that, however, is to study the way the sales page and funnel are put together. If it's a top marketer like this thread was initially referencing then you can bet some good money has been put into making that funnel scream out high conversions.

        Study the funnel and you copy what the marketer does, which may not necessarily align with the products they sell. But that delves directly into what works instead of what the marketer wants you to believe works.
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  • Profile picture of the author TomYevsikov
    I would expect nothing until I hit the sales page

    $10, $997.

    It's the sales copy's job to persuade you into purchasing and the offers job to keep you satisfied with whatever price you've invested.
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  • Profile picture of the author Gary Clucas
    Originally Posted by londonwarrior View Post

    Personally I expect a lot. There are some truly fantastic books available for under $10. Some have changed my life. Also many physical products that are great. There is no need to pay more than $10 for a great product.
    Hmm you have a point, but I doubt the book will offer more than a 'sign post'. You're still going to have to put a lot of valuable time/effort in.
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  • Profile picture of the author Kurt
    I would expect it to do what was promised it would do in the sales letter. I wouldn't expect additional support, other than getting the product to work.
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  • Profile picture of the author sbucciarel
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    I don't care how much it costs. I expect it to do exactly what it promises in the sales letter. I don't buy products because they are cheap. I buy them because of the perceived benefit I might receive from the product.
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    • Profile picture of the author vickybabe
      If a product saves me ten minutes of my time, it is easily worth $10

      Also if it teaches an idea or even reminds me of an idea that can then be used to create more income for me, it is a win, no matter the price

      One man's junk is another man's treasure
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  • Profile picture of the author ryanbiddulph
    Originally Posted by Gary Clucas View Post

    Hey guys I happened across a thread yesterday discussing the relative merits of a WSO that was priced at under $10.

    It got me thinking, what do we really expect from a coaching product, priced at $10 or less.

    What is it we hope to achieve from such a product?

    How far does $10 go in the local store...not very!

    For me if it's a genuine product, from an experienced marketer that has obvious success. Then a finger pointing in the right direction, or maybe a limited case study or maybe just a little strategy that if implemented will give you a small piece of the puzzle is probably more than you should expect.

    We rant and rave about the latest 'Scam' because it hasnt shown us a clear path to success, in the past i've been as guilty of this as anyone, it's a learning curve, as your experience increases, so does your understanding.

    So guys I put it to you what do you expect for your $10 WSO, i'm curious?
    Gary, this is a tough one. I've read free ebooks that gave me the knowledge to quit my job, run multiple online businesses and travel the world after being $70,000 in debt and near homeless. I've also used highly priced products - well over $10 - that were garbage.

    Some perception does exist, methinks, but overall, we get what we vibe with. We can change our lives by devouring an inexpensive product, and ruin them by putting all of our faith into overpriced products.

    I do hear you though....most will look at the $10 or under bit, and not see much worth....but this is also why most are failures lol....no vision, no openness, no wisdom.

    Thanks for asking the cool question
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    • Profile picture of the author glennshep
      Value is subjective. Whilst it's true that people usually view more expensive things as having a greater value, the monetary amount is not necessarily an accurate reflection on the quality of the product.

      I remember being on a webinar a couple of years back for a piece of software. The software seemed fantastic if it truly did what it said it did. The asking price was around $1000 and if the software worked as advertised then yes, I'd say that it was easily worth that amount. I didn't buy it, but many people did and the reports they gave back were that the software didn't work as advertised and the after-sales support was virtually none existent.

      On the other hand, I've bought things for $10, $7, $1 or even got for free that have been of the absolute highest quality.

      At the end of the day, I expect the product to do/contain exactly what it is supposed to, no matter whether I get it for free or pay $1000 for it. I suppose the difference lies in how you feel if it doesn't. If you've paid $1000 for trash you're likely to feel much more upset than if you paid $10. But I would never dismiss something based simply on the fact that it's being sold for a low price, the same as I wouldn't automatically assume that something is good simply because it is being sold for a large amount.
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  • Profile picture of the author Lance K
    Originally Posted by Gary Clucas View Post

    So guys I put it to you what do you expect for your $10 WSO, i'm curious?
    Exactly what is promised in the sales material. No more, no less. I've decided whether the information in the offer is more valuable to me than $10 based on those promises.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Lance K View Post

      Exactly what is promised in the sales material. No more, no less. I've decided whether the information in the offer is more valuable to me than $10 based on those promises.
      Couldn't have said it better.

      Gary, you asked about a coaching product. I've known several consultants that offer a short session at a minimal price as an introduction. Maybe a phone conversation or a Skype call. The minimal charge is to weed out the tire kickers and freebie hunters.

      On the other hand, to me, "coaching" implies some personal interaction. Calling a 90 minute video a "coaching product" is a big stretch. That particular "coach" would have some serious credibility issues with me from that point on.

      What's the saying?

      "Fool me once, shame on you. Fool me twice, shame on me."
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  • Profile picture of the author craigsposterpro
    I think you should consider WSOs as an online book store. If you purchase enough related books which all complement each other and contribute some new knowledge for your projects, that is all you can expect. No one WSO or book constitutes a career changer or panacea.
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  • Profile picture of the author EveGood
    The simple answer is that I expect to get what the sales copy promises. I've learned valuable information from simple, one problem, one solution products.
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  • Profile picture of the author talfighel
    I would not look at the product price myself although many times, you get what you paid for.

    Most of the time, when you get a low prices product, there is a good chance that the product owner will try to hit you with an upsell.
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    • Profile picture of the author Gary Clucas
      Some great responses, if you didn't know what you should expect from a sub $10 WSO, this thread should give you plenty to think about.
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    • Profile picture of the author TomYevsikov
      Originally Posted by talfighel View Post

      I would not look at the product price myself although many times, you get what you paid for.

      Most of the time, when you get a low prices product, there is a good chance that the product owner will try to hit you with an upsell.
      Most of the time should be all the time.

      No upsell = bad marketing.

      (unless you've created an offer that does not have a relevant upsell, which is bad planning)

      One exception for this, is smart branding and positioning.
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  • Profile picture of the author dougb
    A phrase that gets thrown around is "it does exactly what it says on the can", regardless of price give what is promised
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  • Profile picture of the author Chris Manetzke
    I expect it to do what it says. If your plan is to build a $10 dollar product try to over deliver as much as possible. It may not pay much up front but I have gone on to spend hundreds of more dollars with people who's low end products I bought first. Your goal should be to prove you can solve their problem , you're trustworthy, and you over deliver. It will create customers for life.
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