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Emailing Lists: How Much Affiliate Revenues to Expect

by croni
16 replies
Hi guys

Say you have a list of 1'000 valid email subscribers in a specific niche. Sending out a series of emails providing useful content and related affiliate orders, how much revenue can I expect on average per email address?

Now I know all this depends on niches, offers, content and everything, but I still wonder whether there are ballpark figures I can start with.

Or even better, somebody sharing actual numbers from experience?

Thx! Chris
#affiliate #emailing #expect #lists #revenues
  • Profile picture of the author JohnMcCabe
    This is another one of those evergreen questions that gets asked pretty much weekly. Truth is, the answer is always the same.

    It depends.

    My numbers are meaningless simply because they're my numbers, not yours.

    They come from my combination of market selection, message and timing.

    One of the "rules of thumb" people will trot out is that each subscriber should be worth $1/month. It's not a bad initial bench mark to shoot for, but you can't truthfully say that if you have 1,000 subscribers you will make $1,000 per month.

    I've had lists that never approached that figure, and I've had lists where that figure would be a red flag.

    What I can tell you is that if you don't start somewhere, you won't get anywhere. If you want to eat fish, you have to get the hook wet...
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    • Profile picture of the author croni
      Originally Posted by JohnMcCabe View Post

      What I can tell you is that if you don't start somewhere, you won't get anywhere. If you want to eat fish, you have to get the hook wet...
      Sigh, I know you're right... I somehow knew it will boil down to this :-)
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    • Profile picture of the author JensSteyaert
      It depends on two major factors: where you get your subscribers and your funnel. If you make sure these two factors are workign together correctly you'll be making a lot more from your subscribers.

      For instance, if you buy solo ads you'll find it very hard to make $1/ subscriber if you try to make sales. But this doesn't mean you can't still make very good money from buying solo ads, you just need other monetization methods in your funnel.

      If on the other hand you drive laser targeted traffic (big data) to your squeeze page and set up a funnel to sell a very specific product, you'll find it much easier to make sales.

      So to answer your question, you can make a postive ROI no matter what traffic you send to your squeeze page, it just depends on how you set up the monetization in your funnel.
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    • Profile picture of the author Highway55
      Originally Posted by JohnMcCabe View Post

      This is another one of those evergreen questions that gets asked pretty much weekly. Truth is, the answer is always the same.

      It depends.
      Well put, John...

      Where did your list come from (which traffic source) and how? How much value are you giving them before you promote an offer? How exclusive is your information?

      But again, gotta start somewhere and evaluate things... make adjustments..
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Highway55 View Post

        Well put, John...

        Where did your list come from (which traffic source) and how?
        Most of my lists over the years have come from a combination of content marketing (mostly articles on other sites, sent to other email lists or in print. Some have been supplemented with paid advertising, mainly adwords on the content network on hand-picked sites.

        Originally Posted by Highway55 View Post

        How much value are you giving them before you promote an offer?
        Depends on where they pick up the scent. And on the market segment. Some got an offer after the first email, others after five or six warmups (like an ecourse).

        Originally Posted by Highway55 View Post

        How exclusive is your information?

        But again, gotta start somewhere and evaluate things... make adjustments..
        The raw information tends to be publicly available, should someone take the time and effort to look for it in the same kind of places I look (not wikipedia or some article directory, for a clue). Even the organization and basic presentation tends to follow market norms. The content itself (style, voice, etc.)? Pure me.
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  • Profile picture of the author Michaelocity
    Jens & John, I was gonna answer but you guys nailed it, LOL
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  • Profile picture of the author mikesdebp
    Depending on your offer and the open rate of your list, the initial sales email may have quite a good return (on the opened emails) - 3%?
    I just sent out an offer to 4,000 subscribers and so far have netted 14 sales from a 25% open rate.

    If you don't keep growing your list the numbers will go down, you can only sell so much to the same folks. I like to segment my lists for this reason.
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  • Profile picture of the author talfighel
    It really all boils down to where you are getting your subscribers.

    If you are getting them from solo ads, your conversions will be lower then getting them from pay per click ads on Yahoo and Google.

    Plus, it is important to actually get new subscribers all the time.
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  • Profile picture of the author Alessandro Zamboni
    Hi Chris, try to build your list with people coming from your product sales or from free products given away here on Warrior Forum via a WSO. Set a welcome email in which you present you and your business, and them try to email them once a day with a product review and some of your personal tips and tricks, funny things, live events, questions and answers.
    Set the Sunday for a recap of the weekly promos, and give away a big gift.

    Your list in a few time will answer really well, coming to $1 to $1,50 per contact.
    And even with a little list, you will start to get earnings.

    See you soon
    Alessandro
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  • Profile picture of the author kellymonaghan
    Just to add some random thoughts to the (excellent) discussion:

    * As you gain more experience, you will develop a "feel" for what your list will respond to.

    * When your list is small, try some low-resistance CPL offers. That way you'll have the satisfaction of seeing some money coming in. The big $$$ CPA offers will really start adding to your bottom line when your list is bigger.

    * Don't freak out when people unsubscribe. It's just part of the natural ebb and flow. As in any sales-oriented effort, you must constantly be prospecting for new subscribers.

    * Yes, you'll hear the $1 per subscriber per month benchmark a lot. But don't despair if yours is a lot lower, especially at first. I suspect that some niches never reach the $1 threshold, but if the list is big enough . . .

    * Nowhere is it written that you can have only one list in one niche.
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  • Profile picture of the author cyberzolo
    It depends everyone's list is different. You could have 1000 subs that are bad in quality or a 1000 High quality subs. Those factors would seriously alter your conversion rate.
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  • Profile picture of the author nicholasb
    I make 6 figures a year list building with affiliate offers, but you need to be putting new subscribes on your list everyday, not just hoping to list off a list of 1,000 for the rest of your life, that's not really how it works.
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  • Profile picture of the author chinthakazoom
    Same here. I have a list of 05 million FaceBook users from USA and Canada and I have no idea what to do with this list.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by chinthakazoom View Post

      I have a list of 05 million FaceBook users from USA and Canada and I have no idea what to do with this list.
      Throw it away. It has no value to you at all: they're not your subscribers. Email marketing is permission-based.

      This recent thread will help you (but only if you read it carefully enough): http://www.warriorforum.com/email-ma...ate-sales.html
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  • Profile picture of the author rlopez88
    I second John on the rule of the thumb, but frankly that's an ideal situation and doesn't happen all the time. There are hundreds of factors there and takes a lot of work other than just "emailing" your list, but its definitely achievable.
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  • Profile picture of the author Highway55
    @JohnMcCabe - I do apologize for my formatting - I was asking @croni those questions.

    However ...you provided the group with an excellent answer and great examples for what to do "if" someone had long term aspirations for giving value and earning money.
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