Should you think about projecting sales figures ??
Quick question for those that have experience in launches.
As some of you may know I just quit my job and next month I have my first major launch. I have been going through the process, setting up product, getting material ready, contacting potential JV's ... etc
Well just recent I was in Vegas and a friend and fellow marketer while we were there said I should not even think about how much I want to or will make.
I was discussing the fact with some good JV's on board this could be an x figure launch ....
I thought it was good practice to have a plan and within that plan to project sales figures. However my friend is a more experienced marketer than me so hence my question
Should you think about projected sales figures whern planning a launch or just do it and see what sales you hit ??
Open for assistance Warriors .. Go .. Go .. GO
Thank you !!
Dean
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Thanks
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