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Equivalent term for "Ease of searching for Online deals" ?

by Sephiroth2407
5 replies
Hi everyone,

I am doing a research on scarcity effect in E-commerce (such as"only 3 items left in stock"). A previous study recommended that "the ease of searching for online deals is likely to affect the effectiveness of scarcity messages".
Thus, I want to compare 2 contexts: a "high ease of searching" (e.g. you can buy an Adidas shoes from many retailers with different prices) versus a "low ease of searching" (e.g. buying a manual-design shoes from a local online fashion store).

However, I find this term "ease of searching for online deals" is quite awkward and Google it did not show many result. :confused: Thus I want to find a more popular and common-used term for this concept.
Do you have any recommendation ?
#equivalent #term
  • Profile picture of the author thad
    may i ask what exactly youre trying to figure this out for? cause i might have a couple different answers lol
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    • Profile picture of the author Sephiroth2407
      Originally Posted by thad View Post

      may i ask what exactly youre trying to figure this out for? cause i might have a couple different answers lol
      Hi thad, thanks for replying.

      I am trying to find the phrase commonly used to describe that concept, in order to look for the literature to back up for my study (so I need to know the academic term). Since e-commerce is quite a popular topic, there should be someone who did research on this aspect.

      For example, in marketing, it's quite popular to differentiate between hedonic vs. utilitarian products. Similarly, I want to figure out what people define the so-called "popular" product (search results show many retailers) vs. "unique" product (sold by only few retailers, e.g. Amazon Kindle)
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  • Profile picture of the author thatjc
    You might want to search the website of a group of online market research professionals called Marketing Experiments dot com: Discover Which Marketing Programs Really Work.
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  • Profile picture of the author Sharpay
    As far as I know, "scarcity" doesn't have a particular phrase to determine its effectiveness based on how easy it is to find online. If you're looking for literature on the topic, focus your searches on the term scarcity within e-Commerce. That should give you plenty of relevant results.
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    • Profile picture of the author Sephiroth2407
      Originally Posted by Sharpay View Post

      As far as I know, "scarcity" doesn't have a particular phrase to determine its effectiveness based on how easy it is to find online. If you're looking for literature on the topic, focus your searches on the term scarcity within e-Commerce. That should give you plenty of relevant results.
      Hi Sharpay, sorry it was a bit confused to mention "scarcity" here. But it's not what I want to ask. What I concern is how easy to find a "product" online; does it sold by many retailers or just one provider ? (like Amazon and Kindle)
      thanks thatjc for the recommendation.
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