My Super Simple Business Model That ANYONE Can Copy

[JamesPenn]

Hi Warriors

I’ve been around this forum for a good few years. I’ve learnt an incredible amount and the WF is directly responsible for tens of thousands of dollars in profits, be it from the strategies I’ve learned or the contacts I’ve made – so this is me paying back.

In fact, the fundamental systems I use to make the majority of my income online were learnt after obtaining membership to the Warrior Mastermind membership – for anyone who remembers that? – and more recently the War Room forum.

I’ve now developed and refined a simple, easily replicable system for building a solid, long term, ever growing business in ALMOST any niche – and today I want to share my system with you all as my pay back to the WF.

As I always like to do, I’ll be presenting the system in a step-by-step method for you to get going with it quickly. You won’t discover any “groundbreaking” secrets, but this outline may help you organise all the knowledge you do have into one simple system.

If you have any questions, just PM me or reply to this thread and I’ll do my best to clear things up.

Step #1
Market Identification

I know this sounds boring. Finding a market seems to be the first step in almost every single online business model – but it’s incredibly important. Getting this step wrong will break you before you even get going.

Fortunately, with this business model, picking a profitable niche couldn’t be any simpler. We’re not going for tiny markets – we’re going for the mass markets; things like health, making money, saving money, relationships, self improvement, home improvement, gardening etc.

By targeting these mass markets we have a never ending supply of JV partners, affiliates and more importantly... CUSTOMERS.

Step #2
Product Creation

Once you’ve chosen your main market, you need to identify a killer product to create. Remember we want to target the masses. We don’t want to create a product about “herb gardening” – the market isn’t big enough for us. Instead, go for something like “how to grow the perfect garden”. That opens up thousands more potential buyers.

Creating a product is much easier than you probably think. The product we’re creating doesn’t need to be long. 20 pages would be sufficient. The information should be quality and succinct. No fluff, no filler, just solid content.

There are a number of ways you can get a product created quickly.

1. Find an expert and interview them with 10 or so questions. This can be done by email, phone, video etc. Pay them a fee or just promise them plenty of exposure. Often they’ll be happy to do it.

2. Find a writer who has an in depth knowledge of your topic area and pay them to create your product. They may charge extra for their expertise – but as it’s only a short product it won’t cost an arm and a leg.

3. Get down your local library, rent five or six books on your chosen topic and compile the best information from the books into your report. (No plagiarism, please!)

Give your report a professional design and incorporate a few affiliate links in relevant places for extra profit power.

Step #3
Sales Page Creation & Pricing

This again is much more simple than everyone seems to make out. You need a salespage to sell your product. If you’ve targeted a hungry market then doing this is much easier than expected.

I have no idea how to tap into the “unconscious psychological desires” of prospects (even though I’m studying Psychology at uni) – yet I’m still able to create salespages that convert at around 10%.

The key to doing that is to find out what your prospects’ major problem is, emphasise that problem, and then present the solution (your product). Simple.

I typically price my products at around the $10 mark. It’s high enough so affiliates like it, but still converts at decent rates.

Step #4
Setting Up Your Site For Success

Like we just established, we’ll be selling our product for around $10. But before we start doing this, we need to set up our site in a way that squeezes as much profit as possible.
I use the Rapid Action Profits (RAP) script to handle all of this. Google it for more info.

The first thing we need to do is set our commission level at 100%. (Easy to do with RAP) Affiliates love this and it means the payments can go directly to their Paypal account. If you’re serious about recruiting affiliates and JV partners then this is essential.

Have buyers automatically added into your list once they purchase. If you are integrating with someone like Aweber then they will need to confirm their email address so offer them a bonus for doing so. (Easy to do with RAP)

You’ll also need to develop a money generating follow-up sequence. Load about 20 or so emails into your follow up sequence. Most of the emails should provide quality content of interest to the subscriber with a subtle pitch to relevant offers, and some should be simple solo emails with the main intention to get people to buy the product you recommend.

If you can, then set up a OTO at a slightly higher price point. $17-$27 has worked best for me. This is a good way to squeeze some extra profit instantly. Pay affiliates 50% on the OTO to attract more affiliates. Again, this is easy to do with RAP.

On your download page provide the customer with their purchase, offer some unadvertised bonuses (to kick off the reciprocity principle) and present them with a higher value product related to the product they just purchased. This can simply be an affiliate product you want to promote. Typical price points that I go for are $97-$297. These can be affiliate products that you get a commission for.

Step #5
Getting JV Partners & Affiliates

JVs and affiliates will be the lifeblood of your business. They’ll be sending pretty much all of your traffic and sales. Recruiting them is much more simple than I used to think. The keys to getting people to promote for you is:

1. Have conversion data with proof and make sure the conversions are GOOD.

2. Provide a typical visitor value. So if Joe Affiliate sends 100 visitors let him know he will make $100 on average, for example.

3. Be personal in your approach emails.

4. Provide a treasure chest of tools affiliates can use, especially solo emails.

Finding affiliates is also much easier than you think. Here’s a few ways you can find affiliates.

1. Go to each of the main search engines, type in keywords and phrases related to your product. Go to the top 30-40 sites in each search engine and contact them all with your personalised JV proposal. Remember – try to find a phone number and ring them.

2. Again, go to each of the main search engines and type in “your key phrase blog”. So if your product is ’20 Great First Date Ideas’, then search for “dating blog”. Try different variations too, such as “date ideas blog”, “how to pick up men/women blog” etc. Contact the blog owners and ask them to post a review of your product with their affiliate link, or to put a link or banner ad on the layout of their blog.

3. Once more, go to all the major search engines and type in “your key phrase newsletter”. So, “dating newsletter”, “how to pick up women newsletter” etc. Contact the newsletter owners and ask them to include a recommendation for your product in their next email, or go all out and ask for them to give you a solo email. Remember the rule of reciprocity. Also try BestEzines - Email Newsletter Peer Reviews & Ezine Awards For Ezine Publishers and look for newsletters in the category of your niche

4. Go to EzineArticles and the category related to your product. Look through the most recent articles in the category and follow the resource boxes in each article. Go through to the website in at least 20 different articles to find a variety of websites. Lots of these websites will be building a list or will have ad space to advertise your product. Also, go to the “Most Viewed” and “Most Published” articles and click through those author resource boxes. Contact the site owners with your JV proposal. Many of the sites won’t have much traffic, but it’s still worth contacting them.

5. Go to Squidoo now and find some of the top ranked lenses in the category related to your niche. If the lens fits the topic of your product and you believe the readers of the lens may be interested in your report, then contact the lens master with a quick JV proposal. Often, I can never find contact addresses on Squidoo lenses, so I leave a comment in the guestbook saying something like. “Hi, great lens. I’ve given it 5 stars. I’m just leaving a note to let you know about a new product I’ve created that you could make money promoting on your lens. If you’re interested then head on over to my affiliate page at www.mysite.com/affiliates for more details and my contact email address. Thanks, James Penn”.

6. Next, go to the Clickbank marketplace and browse through the products in the category related to your product. Find complimentary, but not competing, products and contact the product owners with your JV proposal. It’s much easier to get these types of JV partners to accept if you offer an ad swap. You promote their product to your list with your affiliate link and they promote your product to their list with their affiliate link.

Step #6
Diversify

Once you have one of these sites set up and running and generating consistent sales, then move onto another one. You could stay in the same market but with a different product and you can cross-sell to your existing buyers, recruit the same JV partners and use your same knowledge of the market.

Once you’ve set one of these sites up it’s very easy to do another. And once you see how easy it is to do with your first one, you’ll be eager to get going with it again.

Even better, because we’ve targeted the mass markets we have a never ending stream of buyers and affiliates.

Final Thoughts

With a little hard work, you could soon have a list of thousands of BUYERS eager to send you even more money. Those list builders amongst us know the power of having a significant list of buyers.

I hope this has helped some of you.

If you have any questions or need any help with this model then feel free to ask away.

Thanks,
James Penn

[wealthydon]

Your presentation is well organized
though the ideas shared have
become an open secret.

Well Done!

[TLTheLiberator]

Yes, well done explanation of the Info-Product Model.

TL

[Steve Longoria]

thanks for the info, i especially enjoyed your instructions on affiliate/jv hunting... as I will need to be doing that shortly.

[sashagilberg]

for anyone unsure about this, the business model James has here has been tried and proven to work successful 1000's of times. This is not a fad or something that will go away - this is rock solid. For my next project I'm gonna go along the lines of a model like this.

Hey James, if you don't mind me asking how many of these businesses do you have and what type of profits are you making? cheers

[netbizer]

Thanks for sharing your method James! it's amazing how simple ideas can be very effective although there's a lot of work involved. But hey in this business there's no such thing as an easy conversion. Well done!

[TheRealDomainer]

Well written.
I call it the fundamentals of Internet Marketing
I call it infoproduct launch blueprint.

[JamesPenn]

Thanks everyone for your responses.

This system is definitely not a secret, but I've stuck it into an easy to implement guide so that newbies can get going with it quicker.

Like Alex said, this system well and truly works. It takes effort initially, but the viral nature of the system can help it take off and run on auto-pilot.

If you can secure one big JV that nets you 100 sales, then many of those customers will turn into affiliates too, and many of their customers will also turn into affilates.

I forgot to mention that on the initial post. You need to be working to convert some of your customers into affiliates to really enahnce the power of this system.

Keep your comments coming and feel free to elaborate on any points I didn't emphasize.

James

[zanbrok]

thanks for your post james.

I am a little stuck on product creation. I was under the impression it needed to be excellent and unique. Kind of difficult to do that from reading library books no?

So if one chooses to interview an expert, how much do you think they would charge?
Do you think $100 for say 1 hour phone, video interview would be sufficient?
Do you think this would generate enough info to put into an ebook and sell?

What about software for a product? I also hear this can be done easily for $200 or so.

[Jesus Perez]

A lot of time went into this post, James. Good job. There are some great details in here that I could have used a few months ago. The library tip, in particular, is very interesting.

Question: How far apart do you space your Autoresponders?

[JamesPenn]

Originally Posted by zanbrok

thanks for your post james.

I am a little stuck on product creation. I was under the impression it needed to be excellent and unique. Kind of difficult to do that from reading library books no?

A product does need to be excellent, it doesn't need to be unique. I'm not saying you can rehash any old cr*p and sell it. It needs to be quality information compiled from a variety of sources.

So if one chooses to interview an expert, how much do you think they would charge?
Do you think $100 for say 1 hour phone, video interview would be sufficient?

Often they won't charge anything. If you can provide sufficient evidence that you will sell a large number of copies, then they'll often to be happy to do the interview simply for greater exposure.

Alternatively, you can become an affiliate of their products and offer to recommend their product on your download page and auto-responder sequence. That will often be enough for them.

Do you think this would generate enough info to put into an ebook and sell?

Yes definitely. As long as they are succinct in their responses and avoid too much fluff, then you can extract a great deal of value from a one hour interview.

What about software for a product? I also hear this can be done easily for $200 or so.

I honestly couldn't tell you. I've never sold software and never will. I'm just not technically minded.

Hope this helps.

James

[JamesPenn]

Originally Posted by BlueSquares

A lot of time went into this post, James. Good job. There are some great details in here that I could have used a few months ago. The library tip, in particular, is very interesting.

Question: How far apart do you space your Autoresponders?

I usually start off with 3 or 4 days between emails for the first month or so. I stick some of my best content in the first few follow-ups to maintain interest, and also include the best converting and highest payout offers.

After the first month I schedule follow-ups for between 7 and 10 days apart and rely on broadcast emails to "fill in the gaps".

James

[Roger Mayne]

Great post James. Some very good tips there. Off now to check out those resources you've mentioned.

Well done on your achievements. Wish you every success with all your future projects.

[ocd]

A year and a half later I read this thread. I always wondered how I could get "employees" in the world of internet marketing and now I know...JV's.

[celente]

well done, I have done well doing this.

YOu should not just have a $10 product, because you can turn that into a multimillion dollar business. How I hear you ask?

Get them to buy your $10,

then get them into a monthy membership

then get them into a VIP video coaching memberhip

then get the to a offiline seminar

then at the seminar pitch them and get them on a VIP gold membership

I guess you see my point, Myself and several other marketers are making very healthy profits from doing this. All just from a free product. Cool huh!!? But you can do this for your $10 product also. Use it as a customer getting machine, build trust then offer them stuff.

[KRA-12]

Originally Posted by celente

well done, I have done well doing this.

YOu should not just have a $10 product, because you can turn that into a multimillion dollar business. How I hear you ask?

Get them to buy your $10,

then get them into a monthy membership

then get them into a VIP video coaching memberhip

then get the to a offiline seminar

then at the seminar pitch them and get them on a VIP gold membership

I guess you see my point, Myself and several other marketers are making very healthy profits from doing this. All just from a free product. Cool huh!!? But you can do this for your $10 product also. Use it as a customer getting machine, build trust then offer them stuff.

Yup, exactly! There is a difference between building a list and building a list of BUYERS. Up-sales baby.

[vicone]

The original post was made some time ago but, looking through it again, it's well worth a second look. An excellent system!

Ivan

[Alex Barboza]

getting potential JV partners in EzineArticles? Smart, isn't it?

[Ryan Even]

Awesome!

Put this in PDF format and you have a report to give away (or sell).

[internetsweetie]

great thread! thanks!

[jan roos]

Great post. You can definitely charge for this info so I thank you for giving it away here for free.

Cheers

[mvidales]

James, I like your style man!