Make Yourself Memorable
Much of business is about relationships and yet on the internet we usually choose to be anonymous and can never build trust.
A few years ago I was at a seminar where the facilitator asked everyone for a business card. She then randomly passed the stack around and asked everyone who they would likely call for a house or vitamins... it was ALWAYS one of the people with one of those dorky cards with their picture on it.
And it didn't matter if the person looked like Angelina Jolie or Dom DeLuise (well, it did to me but that's not the point). The photo turned the card into a person.
Here's something to try if you work an offline business:
Take your business cards and punch a hole in the corner of it. When you hand it out ask the person to hold it up to a light and look through it. Then say, "From now on, whenever I call you and say I'm the guy/gal with the hole in the card you will remember who I am."
Ten years from now people will remember that conversation and who you are.
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dvduval -
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Brian Robinson -
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dvduval -
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