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Cool...I Was Just Schooled By Winnie The Pooh

by lstoops
16 replies
The other day, I was reading the book Thank You Pooh to my kids and guess what? I learned a great lesson about marketing (who woulda thought?).

So Pooh has 10 empty honey pots that he wants to give away. So he goes to each of his friends and asks them if they need a honey pot. The problem...they don't need a honey pot per se - BUT each one found that they DID need something. It just so happens that the honey pot was the perfect solution.

* One needed something to hold carrots in
* One needed something to hold the books on the shelve
* One needed a stool
*One needed a vase

Lesson learned: Honey pots are not JUST for holding honey.

So it got me thinking...how does my target market look at my products? Are there other groups I could tailor my products to? Or if I'm promoting an affiliate product are there other groups I can target? Or during product development what can I do thinking about this upfront? Just because I see it as a 'honey pot' doesn't mean others see it that way.

It's amazing how you can get inspiration from practically anything if your mind is tuned in!!
#cool…i #marketing lesson #niche marketing #pooh #schooled #winnie
  • Profile picture of the author diamondseeker
    Hey Lisa

    Cool post. I have also thought about this quite a bit. It would be much easier to rework an existing product for a new market segment than to create a whole new product.

    Infact in some cases it would just involve changing the name of the product.

    Over the years I have seen this happen on infomercials many times.
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    • Profile picture of the author yesacpow
      Hey cool brainstorming

      this is what we call thinking outside the box.

      But as the poster above me said, it would be better to garnish the product to target different segments of people. In this it could actually be just changing a few things in the product and maybe it's name.
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  • Profile picture of the author Michael Motley
    Now THATS a hardcore marketer. When you can pull marketing tips out of winnie the pooh.
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  • Profile picture of the author Kat Fuschillo
    Hi lstoops,

    That's a great post and a great way of looking at things.

    Thanks

    Kat Fuschillo
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    Need Killer content? Head to -www.KatFuschillo.com

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  • Profile picture of the author lstoops
    LOL!!! Seriously, I could see it sooo clear!

    Yeah, it is easier to change up existing products...lots of companies do it.
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    • Profile picture of the author John Hocking
      Great post! There are always other ways to look at a situation.

      Now if I could just find another use for duct tape
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    • Profile picture of the author Clark
      Originally Posted by lstoops View Post

      LOL!!! Seriously, I could see it sooo clear!

      Yeah, it is easier to change up existing products...lots of companies do it.
      Here's a must read thread by Jack Duncan for those who are interested in digging deeper into this topic:

      $600,000,000 Spaghetti Sauce Secret + BAND-AID® Marketing = Identity Matrix Profits

      http://www.warriorforum.com/war-room...x-profits.html

      It speaks to exactly what you've described.

      You have to be a War Room subscriber to view it.
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  • Profile picture of the author findtips
    It's a great little secret that so many business people fail to tap in to. Well, not really a secret but more of "using your head". Sometimes entrepeneurs are so busy that they forget to think.

    A wonderful post Lisa!
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    • Profile picture of the author lstoops
      Originally Posted by findtips View Post

      It's a great little secret that so many business people fail to tap in to. Well, not really a secret but more of "using your head". Sometimes entrepeneurs are so busy that they forget to think.

      A wonderful post Lisa!
      Thanks and I think sometimes we Internet entrepreneurs need to s t e p a w a y from the computer sometimes to help our brains do what they naturally do - think.
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  • Profile picture of the author Michael Motley
    Sounds like an e-book

    I LEARNED EVERYTHING I KNOW ABOUT MARKETING FROM WINNIE THE POOH.
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  • Profile picture of the author InternetMarketingIQ
    Moral: People like free crap and will take it when offered and find a use for it? But would you use a honey pot as a carrot holder if a better alternative were available?

    FOCUS and TARGET. People want cheap and free but ultimately they want to believe the purchase they are making is the "Right" choice. They want to feel good about what they buy. I read a study recently that once a person owns a product they value it more than if they do not. Why else would so many companies do try before you buy programs. In sales you want the customer to create an experience in their mind about how much better things would be if they own the product... put it in their hands, have them try the features. Want to sell more TV's? Give the customer the remote, show them how easy it is to operate... offer them incentives... free delivery, extra warranty, or whatever.

    Your job online is to create the experience that makes them want to buy from you. And try as you might a single mind won't out think the collective. But your point about taking a customers point of view is well taken. It's always about the guy/gal who is going to make the purchase not you.
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  • Profile picture of the author hangtimenino
    I get my ideas from fashion magazines. You just have to be creative these days...
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  • Profile picture of the author HeySal
    You think Winnie the Pooh is good - dig into some Dr. Suess sometime!

    Lisa - I have long atested to the fact that you HAVE to get outside and moving to get your brain doing the same. Most of my best ideas come from the Socrates method - walking and thinking at the same time.

    Besides - you NEED to think out of the box. That way the box is empty for use when you find a great lode of gemstones and agates.
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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  • Profile picture of the author Kevin Birch
    Actually, there are a number of Pooh titles around covering management. success, problem solving and more. Check them out at Amazon.

    I was on a management course maybe 10 yrs ago when the trainer quoted some of the Pooh stuff . . .

    Brilliant!
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    • Profile picture of the author findtips
      Originally Posted by kevinb View Post

      I was on a management course maybe 10 yrs ago when the trainer quoted some of the Pooh stuff . . .

      Brilliant!
      Which reminds me... hundreds of kid's classics are choc full of wisdom for our personal/business lives. We have it all at our disposal!
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