Article Marketers - Don't Submit Your Article Until You Do This One...Simple...Thing

15 replies
From now on, before you submit your next article, please promise me you'll do one simple thing.....And that is, JUST WAIT!

Let me explain...

I have found myself guilty at times of just wanting to get my articles out there and move on to my next task. So as I worked on finishing my articles, submitting one after another, I ended up with this rushed mentality both in the writing as well as the proofreading. Eventually, this would reflect in the articles themselves.

Sure enough I look at my published articles and I am just appalled by what I see: Poor grammar....Poor spelling....Text that doesn't flow....I could go on and on! The amazing thing is that I skimmed over these errors while I was proofreading because I was so focused on the outcome (number of published articles), rather than the process (writing a good article).

Ironically, the more experienced that I have become with article marketing, the more often I have done this! However, I have made better efforts to avoid this!

It's an easy trap to fall into...We all look at article marketing as a process and sometimes we forget that underlying all of this is our obligation to deliver quality content that connects with our readers! Yes, we want sales, but that connection has to start first. And the fact is that readers cannot connect with you if your articles are subpar.

So the next time you think you are finished writing up an article, hold off just for a little bit. In fact, if you can, have someone else take a good look at your article and check it out. Ask him/her: "Does it flow right?" "Any spelling or grammatical errors?" "Is there too much hype and not enough substance?"

If you cannot get a hold of someone, then look at it again later but after you have had time to clear your mind. Maybe take a walk, watch TV or have a snack but do anything that will clear your mind. Having fresh eyes will do wonders in your proofreading.

Some of you may say "Duh...No Kidding!" to this post, but I must say that implementing this one change has done wonders for my article marketing results. It's all about being more engaged in the process instead of being solely focused on the end result.
#article #marketers #onesimplething #submit
  • Profile picture of the author Brad Spencer
    Cheers for stating one of the simplest yet overlooked ideas in article marketing.

    I used this method today while editing an ebook. I started with approximately 2900 words pre-edit and ended up with around 2500 words. I always do this when I'm editing just to eliminate wasted phrases, distracting sentences, and other stupid little things we overlook while in a writing flurry.

    It works like a charm each time

    Cheers,

    Brad Spencer
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  • Profile picture of the author Bob B
    Top advice Michael.

    It's a good idea to do the same thing when you're writing an angry email or letter - you know, when someone or something has ticked you off. Write the email then go have a coffee. I bet you re-write a big chunk when you come back.

    Might also be worth thinking about applying the same principle here at WF sometimes too!
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  • Profile picture of the author Odhinn
    I always find that whenever I edit my stuff like this I reuse the same few words over and over...proofreading really does make your product a lot better. I've often tried to get into the habit of writing one article, and then waiting a day before I go and publish it so that I can take a look at what I've got written down.
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    • Profile picture of the author Michael Franklin
      Originally Posted by Odhinn View Post

      I always find that whenever I edit my stuff like this I reuse the same few words over and over...proofreading really does make your product a lot better. I've often tried to get into the habit of writing one article, and then waiting a day before I go and publish it so that I can take a look at what I've got written down.
      I find that if I wait until morning the next day (literally, sleep on it), I can give it a solid proofreading. So now I always make it a point to get as much sleep possible!
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      • Profile picture of the author DotComSecretsTour
        Thanks for the tip! Always good to remember. I HATE seeing grammar errors and the like in my articles and then trying to go back and fix it (especially if it might have been submitted to multiple sites) is certainly a pain and waste of time.

        Thank you for reminding us to slow down...I know I tend to want to do everything immediately!!

        Jenn
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  • Profile picture of the author DougBarger
    The one thing I hate about that scenario is when there is a grammar mistake which somehow escapes your attention before it's published (and also escapes the attention of the directory,) you go back and correct it and resubmit it, then for whatever reason, the resubmission doesn't get approved. And when you call them out on it? They respond with some weak "we made a mistake the first time".

    That's when I think, "Yeah? Then I made a mistake letting you publish my content."
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    • Profile picture of the author Michael Franklin
      Originally Posted by DougBarger View Post

      The one thing I hate about that scenario is when there is a grammar mistake which somehow escapes your attention before it's published (and also escapes the attention of the directory,) you go back and correct it and resubmit it, then for whatever reason, the resubmission doesn't get approved. And when you call them out on it? They respond with some weak "we made a mistake the first time".

      That's when I think, "Yeah? Then I made a mistake letting you publish my content."
      Wow! I've never heard of that. That is so crazy!

      What frustrates me on EzineArticles is going through another long wait period when you attempt to get re-approved. Sometimes it takes another 24-48 hours! It's another reason why I've become such a stickler on trying to get it right the first time!
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  • Profile picture of the author a1journo
    Completely agree - there's nothing worse than reading an article that looks like it has been written by someone who can't spell, or has artrocious grammar.

    Its probably one of the most important things an article marketer can do to re-affirm their 'expert' status, rather than looking like an average joe off the street who is trying to make a quick buck.

    Great point!
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  • Profile picture of the author Goatboy
    In the fiction biz, the advice is often to let the story sit in a drawer for several weeks. For articles I expect that is too long for most people. On the other hand, letting it sit overnight, and then running a grammar checking program on it might help a lot. WordPerfect has an excellent one, MSWord's is good too although more intrusive. There are also several free word processors such as ABI Word Processor.

    What I find with grammar checkers is that they are often wrong, but they usually catch simple mistakes like when I use the same word twice or miss a plural.
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  • Profile picture of the author abundantlife085
    Good advice. Prospects are unlikely to take you seriously as a credible expert if your spelling/grammar is off.
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  • Profile picture of the author dejoliet31
    Excellent advice. I put my articles aside for at least a day. Then re-read and rewrite them. I am surprised by the number of apparent errors and problems I overlooked when I "proofed" them before.

    So revised the carpenter's rule that says: "Measure twice, cut once" to be applicable to my writing and proofreading. That rule is: "Write, put aside, proof, rewrite... repeat."
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  • Profile picture of the author nick1123
    I find that even when I proof read an article sometimes I miss some things.

    I find it especially helpful if I have someone who is not familiar with the article proofread it for me. They usually do a much better job at spotting errors.
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  • Profile picture of the author willzoboy
    I'm guilty of this as well. It definitely does help to go for a walk. When I come back to the article afterwards it feels like I am reading someone elses work and for some reason I find it easier to spot errors.

    Also, occasionally I come across articles of mine that I put online several years ago that have blatantly obvious typos and errors in them. It's hard to believe I overlooked them, but also that no one ever contacted me to point out the mistakes.
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    • Good advice here. I would also add that in addition to spelling and grammar errors, work on your headlines and author's resource boxes! These are the two most important elements of any article. The headline grabs the reader's attention and the author's resource box does the selling (whatever the selling is - buy something, visit your site, etc.).

      If you can write articles with no spelling or grammar errors and can create compelling headlines and author's resource boxes, you'll be very successful with article marketing.

      Travis
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  • Profile picture of the author Gabe77
    I'm guilty of this, too. I've hit publish and only then do I start noticing the errors. So what I do is not to publish it right away, unless I'm beating a deadline. I read it aloud because by doing so, I'm more conscious of the errors in my work. Another ooption would be to let my partner read my stuff before I submit it.
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