How do you split test a campaign?

If you just Google "how to split test {subject}" you will find out just about everything.

Every step of the process is tested.

Always choose ONE as your "control"

Example you have two different squeeze pages. Pick one that you test against. Record your statistic. If you find one is converting better - then you make the winner your new control and bring in another squeeze to test against it.

You keep doing this til the end of time.

Same with subject lines, sales headers, sales copy, followup emails etc.

At every juncture you have a conversion that can be improved upon and that is where you split-test.

I would honestly use Google Analytic's split testing tool. They have a nice condensed help article here: https://support.google.com/analytics...c=1745208&rd=1

Hello Henry! Regarding your questions about split testing, you don't need to have different autoresponder codes unless you would like to add people to different email lists. But from what I'm reading from your questions, it seems that you would like to split-test capture pages, specifically.

In that case, you can go forward two ways:

1) You can use your own tracking tool (AdTrackz Gold or something similar) to track the clicks and leads based on the tracking links you create. Then you could determine which link converted better.

2) A more "manual" to do it is that you can add a "code" to the end of your URL and then in your Autoresponder search for that specific "code" and it will filter out the leads you got that were added from the URL containing the "code" you added. So for example, you can have "http://yourdomain.com/?code" and then search in your Autoresponder for the URL containing "?code" and it should show you the list of leads that came from that URL.

Hope this helps!

For video tutorial you must check youtube.....

All you need is a simple split testing software that tracks the number of clicks and then distributes those clicks between different versions of your page. There are lots of split testing tools around both free and paid, although paid ones tends to come with other functions such as cloaking and branding.

Once you have your split testing set up, track your conversions and see which one is doing better. That will now become your new control version to test against. Test only one thing at a time. For example, you may want to test to see if a bold text works better than a regular text, or a different colored header, maybe even a different font. You want to know exactly what works better, so if you're running 5 completely different pages, you won't be able to tell why a particular page works better.

It's tedious work and takes patience, but do it right and you easily increase your conversion rates.

You need:
- 1 campaign
- 1 auto-responder
- 2 or more squeeze pages
- 1 good conversion tracker

Practically you are testing which Squeeze page work the best. The A/B rotating test is all about that. And if you do not have the conversion tracking on then you'll never know!

This is the process I follow (I use Aweber + ClickMeter)

In CM you can use to different rotators (sequential and random) that at the same time rotate, track clicks and conversions. I use sequential.



A/B test (rotator) steps:


A) create 2 (or more) tracking links (one for each o your landing pages)
B) create a third tracking link that includes the Option: Rerirect Mode > Sequential:
destination URLs you will insert the tracking links you created in point A.
C) In your ads use the "multiple" tracking link (B)
D) when users clicks on that link will be redirected one time to tracking link 1 and second time to tracking link 2


Notes:
- you can have multiple links in the (B) multiple link. But there is a limit of 10 (if I remember it right).
- The multi-link main destination URL should be one of the squeeze page you are going to test

hope this can help!