Dissapointing results
That's right. Not encouraging is it?
The segment of my list that I emailed was of 170 people. The list had been made over a 3 month period.
I got people on the list for trying out a bit of content from my product. Well its a course and they did the first lesson for free. Some completed the whole first lessons, some only half, some only saw the first page.
I emailed all of the people on the list for the first time, I hadn't contacted or "spammed" them before, with a 50% offer on purchasing a subscription to the course.
Pricing therefore was cheapest at $11.90 for 3 months, and $38.70 for 12 months. I don't think this was an issue. IMO that's cheap as chips.
My product is good - no my friends haven't said it - my clients have. It's helping people achieve their goals.
Opens ... 23%
Clicks (of total sent) ... 2.4%
Sales .... 0
Any ideas to get people buying my course? Maybe my email strategy is wrong?
David Hunter | Duke of Marketing
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