Best choices for setting up an Affiliate Program?
I'm currently finishing up a project that I've been working on for several years (yes, years!). Essentially it's an online (and offline) application for Internet Marketers that I intend to market as a subscription service.
In order to market this effectively I will be relying on affiliates, I intend to pay a healthy recurring commission to make it worth their while and of course I'm creating a top-quality product for them to sell.
I'm now at the stage where I need to integrate a payment processor into the application. There are a few choices here, and this is where I'd like some input from fellow Warriors:
1 - Clickbank
They are probably the largest affiliate processor, which means I could recruit a larger number of affiliates. I understand that they also take care of the tax forms for US affiliates who make over 600 dollars, which would be a real time saver. But on the downside it's my understanding that affiliates will need to wait at least 60 days for their payout, and that the initial payout has some restrictions (I believe you need to sell at least 5 subscriptions, not from the same city and not with the same payment method?). Their refund policy also is of some concern. And to be honest I'm not 100% clear on how they handle recurring payments.
2 - PayDotCom
They are appealing as they pay out with PayPal immediately and their recurring subscription process is easy to understand. However I believe you need to payout the affiliates yourself (with a PayPal mass pay) and take care of the tax forms for those who need them.
3 - In-house system
Building my own system that uses PayPal is another option I have considered. This would allow affiliates to be automatically and immediately paid, it would also allow me to setup a 2-tiered affiliate program. But of course I'd have to take care of the tax forms on my own and I'd also need to recruit the affiliates myself. Another consideration is would potential affiliates be hesitant to participate in an independent affiliate program with no track record?
I'd love to get feedback from both affiliate marketers (which option would you most likely sign up with) and those who have successfully run their own affiliate programs.
Thank you so much...
Bill
P.S. I'd also be interested in hearing from fellow Warriors who might be interested in beta testing this beast once its ready later this month, please PM me if you're interested and I'll provide more details. Thanks!
-Jason
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