Stomping The Search Engines 2

Lance K · 09-04-2008, 11:09 PM

Great offer(s) and great copy. Anyone know who their copywriter was? Themselves?

JasonKing · 09-05-2008, 07:00 PM

I agree Lance ... really well done.

-JasonKing

BradFallon · 09-10-2008, 10:12 PM

Lance and Jason,

Thanks for the compliment on the copy! Made my day. :-)

This was a fun project because I actually wrote most of the headlines and main positioning copy for everything other than the home page sales letter, i.e., the script for video #1, both of the upsells (or three if you count the DVD companion to The Net Effect itself). Actually, this was a copy change, itself.

Originally, the DVD companion was going to be an upsell, but I thought it would be better to make it an "option" rather than an "upsell." My hunch was that this would improve conversion on the both the DVD option (because it's really part of the core offer) AND the upsells, because there are 2 instead if 3, if nothing else.

We're not releasing all the numbers (yet), but if Warriors keep it close to the vest, I'll tell you that almost 70% are signing up for the DVD. I don't think it would be that high if it was "upsell #1."

BTW, the DVD is going to be great -- Andy spent a ton of time putting the first one together, so if you see it, I'm sure you'll agree it's worth a bunch more than 20 bucks.

A lot of the copy and bullets were done by a great writer in our office named Colin. I won't say his last name b/c I want to make it harder for anybody to steal him :-)

But this was more actual sales copy than I've written in quite awhile, so glad you liked it!

Brad Fallon
StomperNet Co-Founder

Harlan · 09-10-2008, 10:48 PM

Hey Brad, as an owner of Stomping I, as soon as you said Stomping II for free, I was sold.

And yes, I did buy an upsell.

I didn't read a word of the copy because I was pre-sold.

I did read the upsells though.

Peace.

Mike Hill · 09-10-2008, 11:23 PM

I also have Stomping I and as soon as I heard about Stomping II coming out I was sold. When the site launched I sat there for 2 days refreshing waiting for it to launch ... LOL

Didn't even read the copy or any of the upsells, just wanted to secure my copy in case things went down again. Also got the DVD's...

Mike Hill

Lance K · 09-11-2008, 12:08 AM

Brad, kudos to you. I loved the DVD offer. It was absolutely brilliant on so many levels. I took you guys up on the DVD offer. In my opinion it was a "no brainer". I passed on the other upsells. Not because they weren't a great value. Because I truly believe they were. I just wasnt' sure I could consume and implement them in a timley enough manner to justify the purchase.

violationz · 09-11-2008, 02:13 AM

There was copy? I just saw a "checkout" link under the video and clicked it... very well placed lol. I also checked off that DVD box - for $20 a month, you made the decision for me.

karunnt · 09-11-2008, 02:40 AM

Quote:

Originally Posted by Mike Hill

I also have Stomping I

What is Stomping I? Is it the blue, yellow, red and purple discs?

BradFallon · 09-11-2008, 05:09 AM

Quote:

Originally Posted by karunnt

What is Stomping I? Is it the blue, yellow, red and purple discs?

Karunnt,

Stomping the Search Engines I was a separate audio course with 10 CD's. It was released in 2004, two years before the blue/red/yellow/purple discs which were the Home Study Course sent to new StomperNet members.

Stomping I is included free with Stomping II, and the Home Study Course is being made available for the first time outside of StomperNet to new owners of Stomping II.

Thanks,

Brad Fallon

karunnt · 09-11-2008, 05:58 AM

Ok,

How can I get the blue/red/yellow/purple discs?

Thanks.

David Birley · 09-11-2008, 06:21 AM

Yeah - I was up at 3.55am in Australia - hitting the refresh button!!! (For about 30 mins)

But, hey - it was a no brainer so I was happy to wait... At least it went live at a far more respectable time (for me anyway...) :-)

Dave

J Elizabeth Dize · 09-11-2008, 06:41 AM

Quote:

Originally Posted by karunnt

Ok,

How can I get the blue/red/yellow/purple discs?

Thanks.

It's an upsell after you go for the free offer

I got them! Can't wait until they arrive.

Jose Delgado · 09-11-2008, 06:44 AM

I didn't read the salesletter either untill AFTER I had ordered.

Total NO-Brainer.

Anyone know when exactly they will ship and how long it will take to get here in texas?

I suppose a few weeks huh. since almost 12,000 have signed up!

09-04-2008, 11:09 PM	#1
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,866 Thanks: 1,435 Thanked 646 Times in 405 Posts Contact Info	Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Great offer(s) and great copy. Anyone know who their copywriter was? Themselves?
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

09-05-2008, 07:00 PM	#2
JasonKing Groundhog Day Join Date: Mar 2006 Location: Australia Posts: 1,144 Thanks: 0 Thanked 1 Time in 1 Post	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? I agree Lance ... really well done. -JasonKing

09-10-2008, 10:12 PM	#3
BradFallon Warrior Member Join Date: Sep 2005 Location: , , . Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Lance and Jason, Thanks for the compliment on the copy! Made my day. :-) This was a fun project because I actually wrote most of the headlines and main positioning copy for everything other than the home page sales letter, i.e., the script for video #1, both of the upsells (or three if you count the DVD companion to The Net Effect itself). Actually, this was a copy change, itself. Originally, the DVD companion was going to be an upsell, but I thought it would be better to make it an "option" rather than an "upsell." My hunch was that this would improve conversion on the both the DVD option (because it's really part of the core offer) AND the upsells, because there are 2 instead if 3, if nothing else. We're not releasing all the numbers (yet), but if Warriors keep it close to the vest, I'll tell you that almost 70% are signing up for the DVD. I don't think it would be that high if it was "upsell #1." BTW, the DVD is going to be great -- Andy spent a ton of time putting the first one together, so if you see it, I'm sure you'll agree it's worth a bunch more than 20 bucks. A lot of the copy and bullets were done by a great writer in our office named Colin. I won't say his last name b/c I want to make it harder for anybody to steal him :-) But this was more actual sales copy than I've written in quite awhile, so glad you liked it! Brad Fallon StomperNet Co-Founder

09-10-2008, 10:48 PM	#4
Harlan Advanced Warrior War Room Member Join Date: Aug 2004 Location: Boca Raton,FL , USA. Posts: 971 Blog Entries: 10 Thanks: 185 Thanked 422 Times in 162 Posts	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Hey Brad, as an owner of Stomping I, as soon as you said Stomping II for free, I was sold. And yes, I did buy an upsell. I didn't read a word of the copy because I was pre-sold. I did read the upsells though. Peace.
	Harlan D. Kilstein Ed.D. Free NLP Communications Course at http://www.nlpcopywriting.com http://overnight-copy.com http://dogingtonpost.com http://meditationtechniques.co

09-10-2008, 11:23 PM	#5
Mike Hill Info Marketing News War Room Member Join Date: Jun 2004 Posts: 2,591 Blog Entries: 3 Thanks: 243 Thanked 652 Times in 320 Posts Social Networking	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? I also have Stomping I and as soon as I heard about Stomping II coming out I was sold. When the site launched I sat there for 2 days refreshing waiting for it to launch ... LOL Didn't even read the copy or any of the upsells, just wanted to secure my copy in case things went down again. Also got the DVD's... Mike Hill
	The Newbie Marketers Formula \| How Megaupload Makes Money! Info Marketing News

09-11-2008, 12:08 AM	#6
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,866 Thanks: 1,435 Thanked 646 Times in 405 Posts Contact Info	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Brad, kudos to you. I loved the DVD offer. It was absolutely brilliant on so many levels. I took you guys up on the DVD offer. In my opinion it was a "no brainer". I passed on the other upsells. Not because they weren't a great value. Because I truly believe they were. I just wasnt' sure I could consume and implement them in a timley enough manner to justify the purchase.
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

09-11-2008, 02:13 AM	#7
violationz HyperActive Warrior Join Date: May 2008 Location: Ontario, Canada Posts: 140 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? There was copy? I just saw a "checkout" link under the video and clicked it... very well placed lol. I also checked off that DVD box - for $20 a month, you made the decision for me.
	"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison

09-11-2008, 05:58 AM	#10
karunnt Active Warrior Join Date: Jul 2008 Location: Vancouver, BC Posts: 58 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Ok, How can I get the blue/red/yellow/purple discs? Thanks.

09-11-2008, 06:21 AM	#11
David Birley Active Warrior Join Date: Apr 2008 Location: Australia. Posts: 95 Thanks: 1 Thanked 1 Time in 1 Post Social Networking	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? Yeah - I was up at 3.55am in Australia - hitting the refresh button!!! (For about 30 mins) But, hey - it was a no brainer so I was happy to wait... At least it went live at a far more respectable time (for me anyway...) :-) Dave

09-11-2008, 06:44 AM	#13
Jose Delgado ★★★★★ War Room Member Join Date: Jun 2008 Posts: 1,319 Blog Entries: 1 Thanks: 25 Thanked 9 Times in 7 Posts	Re: Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy? I didn't read the salesletter either untill AFTER I had ordered. Total NO-Brainer. Anyone know when exactly they will ship and how long it will take to get here in texas? I suppose a few weeks huh. since almost 12,000 have signed up!