Facebook and Amazon Money Making Formula
Moderaed: FB topics belong in the Social Media Marketing forum, please post there.
So for the last two years, I dedicated myself to learning everything I could in 3 markets. Amazon because I'm a kindle writer and I loved Amazon's programs. Facebook, because it was the only thing at the time that I had successfully used paid advertising for and saw a return on. And youtube, because it let's me get my message out to the world.
So, last two months I cashed in big time with Tee-Spring and Amazon and it's all been through Facebook using cute niches, north of 10K, for less than 2 thousand dollars of investments
I figured I'd share with you guys.
So, I started a German Sheppard Fan Page, in honor of my dog champ. Those pages go viral quickly, it's easy to get pictures up, in a matter of two weeks and 300 dollars, I had nearly 10K likes, by the end of the month, I'd spent 500 dollars and had a page with 50K likes.
I got a series of fun dog toys that cost me 30 dollars. I offered a giveaway of the dog toys to the 10th, 25th, 50th, 100th, 250th, 500th, and 1,000 optin on the list. Each toy cost me about 3 to 5 dollars and then shipping and handling cost me another 3 dollars or so, by the end, my 30 dollars in Sponsored Post had gotten me a list of 2,000 enthusiastic German Sheppard Enthusiast. I bought a beautiful Picture on Shutterstock of a German Sheppard for 30 dollars, put it on a shirt, and sold it to the list for 20 dollars, a 5% conversion rate on the list, or about 100 shirts sold.
I went to a wholesaler website, found some fun doggy toy that I could customize a little bit, and put them on Amazon (I spent 300 dollars initially, then 200 more to meet demand, they were costing me .10 cents to make, I was selling them for 3.00 dollars). I did another sponsored ad on Facebook about the Dog Toy, and I did a mailing to the list. The list brought in another 3% sales and the Facebook ad about 1% of my likes, or nearly 1,300 sales. I raked in another 4,000 dollars. Finally did a sponsored ad for the T-Shirts and got a smaller response, but still made a 1,000 dollars.
Meanwhile I've been doing other niche popular hobbies, like Yoga.
So anyways, let me explain the actual formula. When I started off in Internet Marketing and learned about Facebook, I was discouraged that the majority of courses taught you how to get 1,000s of likes for cheap to dumb things that I couldn't figure out how to monetize.
Then, I studied Amazon Marketing, and how to bring custom products of your own to the marketplace. But they didn't have a way of marketing them, except for how to make the product look nice, and present it, and then let the money roll in.
Then I read people doing Tee-Spring ads and it all came together.
Real products for popular niches and hobbies marketed using rabid hobby enthusiasts who are more apt to make impulse buys.
So, it became about how to start getting it in their mind that they want to buy the stuff.
First thing first create a fan page around something cute that people won't even think twice about hitting like on. Forget weight loss (though I'm launching a product and niche there, and this formula is working well--not like the other things, but since I'm trying to launch a brand, it's doing well), forget internet marketing, forget any of those serious niches. I'm talking, dogs, cats, yoga, meditation, guns, trucks, cars, hunting--Passionate hobbies or possessions.
Then start a like campaign at 5 dollars a day. For the first 3 days or so you'll get a few dozen likes, maybe a couple hundred, but your cost per like will be dropping steadily, especially if you make the ads look good, you keep the message simple, LIKE Hunting Like US! You'll eventually get to less than a penny click, and that's when you scale up the money to 10 or even 20 dollars a day.
Then you offer a free giveaway in a sponsored ad. Now, you can do the free giveaway in a promoted post to the same audience without getting likes on your page, but, a sponsored ad goes out to all the people who like your page, and all their friends who meet your advertising criteria, and it offers a like button on the top of the page. So, you continue to get more likes, and lots of opt-ins. If the thing you're giving away is cute, people will instantly start signing up. When I learned this, it was just make it simple and say giveaway. That got 100's of optins. When I found cheaper items, 3 or 4 dollar items, I began to make it like a radio, if you're the 25th, 50th, 100th, and so forth. And You get thousands of people instantly signing up. Edit your ad after a day to create even more urgency, with scratch outs of the 25th and 50th, and you get a flood of opt-ins. Now, these aren't huge responsive lists. But a great discounted item can really move them to action.
With a seller account at Amazon, you can sell things, where do you get your products, there are a series of wholesaler websites that you can buy and even customize items for pretty cheap (my dog toys were 300 dollar investment, and I had to buy more to meet demand total expenditure 500 dollars, for which I made 8 times my money).
Offer them a new thing customized to your audience at a cheap price and just direct them to the Amazon page. Do You Think Your Shepard Would Just Love This! I know mine does, saw this great toy on Amazon, I know you guys didn't win, but, thought you all might like it anyways. I'll keep my eyes out for more bargains and shoot them your way.
It was a simple email, it explains why I'm sending it, it explains that I know they weren't expecting another email from me, but then, gets me in the door to them wanting more.
Then you sponsor an ad on facebook for the item.
An added bonus is that when you get a lot of sales for something, amazon promotes your item for you as well, and you start getting an avalanche effect. I made it to the top of dog toys.
Rinse repeat, continue to grow your fan page, use pinterest to get fun pictures, search youtube for fun videos. And twice a month find a cause that you can your audience around. For dogs it was clearly animal cruelty. For Yoga, a meditation day, and stuff like that.
So for the last two years, I dedicated myself to learning everything I could in 3 markets. Amazon because I'm a kindle writer and I loved Amazon's programs. Facebook, because it was the only thing at the time that I had successfully used paid advertising for and saw a return on. And youtube, because it let's me get my message out to the world.
So, last two months I cashed in big time with Tee-Spring and Amazon and it's all been through Facebook using cute niches, north of 10K, for less than 2 thousand dollars of investments
I figured I'd share with you guys.
So, I started a German Sheppard Fan Page, in honor of my dog champ. Those pages go viral quickly, it's easy to get pictures up, in a matter of two weeks and 300 dollars, I had nearly 10K likes, by the end of the month, I'd spent 500 dollars and had a page with 50K likes.
I got a series of fun dog toys that cost me 30 dollars. I offered a giveaway of the dog toys to the 10th, 25th, 50th, 100th, 250th, 500th, and 1,000 optin on the list. Each toy cost me about 3 to 5 dollars and then shipping and handling cost me another 3 dollars or so, by the end, my 30 dollars in Sponsored Post had gotten me a list of 2,000 enthusiastic German Sheppard Enthusiast. I bought a beautiful Picture on Shutterstock of a German Sheppard for 30 dollars, put it on a shirt, and sold it to the list for 20 dollars, a 5% conversion rate on the list, or about 100 shirts sold.
I went to a wholesaler website, found some fun doggy toy that I could customize a little bit, and put them on Amazon (I spent 300 dollars initially, then 200 more to meet demand, they were costing me .10 cents to make, I was selling them for 3.00 dollars). I did another sponsored ad on Facebook about the Dog Toy, and I did a mailing to the list. The list brought in another 3% sales and the Facebook ad about 1% of my likes, or nearly 1,300 sales. I raked in another 4,000 dollars. Finally did a sponsored ad for the T-Shirts and got a smaller response, but still made a 1,000 dollars.
Meanwhile I've been doing other niche popular hobbies, like Yoga.
So anyways, let me explain the actual formula. When I started off in Internet Marketing and learned about Facebook, I was discouraged that the majority of courses taught you how to get 1,000s of likes for cheap to dumb things that I couldn't figure out how to monetize.
Then, I studied Amazon Marketing, and how to bring custom products of your own to the marketplace. But they didn't have a way of marketing them, except for how to make the product look nice, and present it, and then let the money roll in.
Then I read people doing Tee-Spring ads and it all came together.
Real products for popular niches and hobbies marketed using rabid hobby enthusiasts who are more apt to make impulse buys.
So, it became about how to start getting it in their mind that they want to buy the stuff.
First thing first create a fan page around something cute that people won't even think twice about hitting like on. Forget weight loss (though I'm launching a product and niche there, and this formula is working well--not like the other things, but since I'm trying to launch a brand, it's doing well), forget internet marketing, forget any of those serious niches. I'm talking, dogs, cats, yoga, meditation, guns, trucks, cars, hunting--Passionate hobbies or possessions.
Then start a like campaign at 5 dollars a day. For the first 3 days or so you'll get a few dozen likes, maybe a couple hundred, but your cost per like will be dropping steadily, especially if you make the ads look good, you keep the message simple, LIKE Hunting Like US! You'll eventually get to less than a penny click, and that's when you scale up the money to 10 or even 20 dollars a day.
Then you offer a free giveaway in a sponsored ad. Now, you can do the free giveaway in a promoted post to the same audience without getting likes on your page, but, a sponsored ad goes out to all the people who like your page, and all their friends who meet your advertising criteria, and it offers a like button on the top of the page. So, you continue to get more likes, and lots of opt-ins. If the thing you're giving away is cute, people will instantly start signing up. When I learned this, it was just make it simple and say giveaway. That got 100's of optins. When I found cheaper items, 3 or 4 dollar items, I began to make it like a radio, if you're the 25th, 50th, 100th, and so forth. And You get thousands of people instantly signing up. Edit your ad after a day to create even more urgency, with scratch outs of the 25th and 50th, and you get a flood of opt-ins. Now, these aren't huge responsive lists. But a great discounted item can really move them to action.
With a seller account at Amazon, you can sell things, where do you get your products, there are a series of wholesaler websites that you can buy and even customize items for pretty cheap (my dog toys were 300 dollar investment, and I had to buy more to meet demand total expenditure 500 dollars, for which I made 8 times my money).
Offer them a new thing customized to your audience at a cheap price and just direct them to the Amazon page. Do You Think Your Shepard Would Just Love This! I know mine does, saw this great toy on Amazon, I know you guys didn't win, but, thought you all might like it anyways. I'll keep my eyes out for more bargains and shoot them your way.
It was a simple email, it explains why I'm sending it, it explains that I know they weren't expecting another email from me, but then, gets me in the door to them wanting more.
Then you sponsor an ad on facebook for the item.
An added bonus is that when you get a lot of sales for something, amazon promotes your item for you as well, and you start getting an avalanche effect. I made it to the top of dog toys.
Rinse repeat, continue to grow your fan page, use pinterest to get fun pictures, search youtube for fun videos. And twice a month find a cause that you can your audience around. For dogs it was clearly animal cruelty. For Yoga, a meditation day, and stuff like that.