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How do you split test 2 different prices in a launch?

by svedski
2 replies
I have a list of about 400 buyers that I want to do a launch for. I want to split test and see which price is the best.

So, 200 of them should get an offer for $69 and 200 of them should get an offer for $99.

How can I split test this? I will be sending out multiple emails and the ones who clicked on the $69 link the first time, must see the exact same price all through the whole launch.

Can you do this with Google Experiments?
#launch #prices #split
  • Profile picture of the author WillR
    Originally Posted by svedski View Post

    I have a list of about 400 buyers that I want to do a launch for. I want to split test and see which price is the best.

    So, 200 of them should get an offer for $69 and 200 of them should get an offer for $99.

    How can I split test this? I will be sending out multiple emails and the ones who clicked on the $69 link the first time, must see the exact same price all through the whole launch.

    Can you do this with Google Experiments?
    Yep, Google should be fine with for this. They always will show the same page to the same person.

    The only issues you'll run into are people who visit on different devices they own and see different prices.
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  • Profile picture of the author Mohammed Hammad2
    Yep Google can do that just fine, but in my personal opinion, I think Visual Website Optimizer is much better not only at setting different prices, but at setting multiple goals and split tests very easily.

    It is drag and drop and everything is in front of your eyes, you just have to insert their code on your website and then you can split the hell out of it. You don't have to create the different pages yourself.
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