I am working on a theory...and it is just a hunch for now, I am going to be doing some testing over the next week.
The main reason I think that long sales pages, and information packed blogs with heaps of links might be getting outdated is that personally I am getting sick of them.
Now I might be alone in this, and my tests may prove this, but I believe that if people goto a website, they want the product or service they think that website will have. Nothing else. They don't care about your upsells, cross sells, what you did on the weekend, or photos from your latest function. All they want is tghe product or service.
And people don't want to scroll! Seriously. Too much information! I find myself scrollinng and not even reading what is on the site, it's insane! Now a different approach, and one I like is the chunking of information....small bite sized chunks of information for my mind to process.
Take Google Chrome's information page: Google Chrome
There is a simple menu on the side, and a video on the right for each feature. I ate this up! If there was a long information page, or even a longer video with all of the information, i would not have watched it. The Google guys are on the cutting edge, and rarely get things wrong. I reckon the page above may be the best format for selling products - that is what I am going to be testing. You can still have a bit more info below the links and video like they do, but for the main part, it is an easy, intuitive interface with a minamalistic feel.
Has anybody attempted this short format for their sales pages yet?