Is scrolling outdated?

by 11 comments

I am working on a theory...and it is just a hunch for now, I am going to be doing some testing over the next week.

The main reason I think that long sales pages, and information packed blogs with heaps of links might be getting outdated is that personally I am getting sick of them.

Now I might be alone in this, and my tests may prove this, but I believe that if people goto a website, they want the product or service they think that website will have. Nothing else. They don't care about your upsells, cross sells, what you did on the weekend, or photos from your latest function. All they want is tghe product or service.

And people don't want to scroll! Seriously. Too much information! I find myself scrollinng and not even reading what is on the site, it's insane! Now a different approach, and one I like is the chunking of information....small bite sized chunks of information for my mind to process.

Take Google Chrome's information page: Google Chrome

There is a simple menu on the side, and a video on the right for each feature. I ate this up! If there was a long information page, or even a longer video with all of the information, i would not have watched it. The Google guys are on the cutting edge, and rarely get things wrong. I reckon the page above may be the best format for selling products - that is what I am going to be testing. You can still have a bit more info below the links and video like they do, but for the main part, it is an easy, intuitive interface with a minamalistic feel.

Has anybody attempted this short format for their sales pages yet?
#internet marketing #outdated #scrolling
  • Profile picture of the author Mac Wheeler
    A very valid point.

    Also consider the fact that the average desktop resolution is much higher these days, meaning people have more space in their browser window. It might be an interesting excercise to try and fit an entire sales page in a single 1024x768 browser window.
    • Profile picture of the author Leigh Burke
      I'll let you know how it goes, but still interested in hearing from anybody who has had success with this and the format they followed!
  • Profile picture of the author Kyle Tully
    If scrolling is outdated then this forum won't last much longer

    If it is INTERESTING then people will read as much info as you can possibly give them.
  • Profile picture of the author oic800
    I must confess...I usually skim over very long salesletters and my decision is usually made above the fold. If its software, I'm looking for an ebook or video I'm looking for specifics about the contents. Stories may captivate some, but they bore me to death. I'm a firm believer that "it's whats up front that counts."
    • Profile picture of the author sparrow
      I guess it depends on who's shoes your standing in.

      I think both models have merits and I think magchick you are on to something.

      I also think SimonHarrison may have a better alternative for a long sales letter in a different form

      All of these points of view have merits

      As far as the forum not lasting, we really don't have any other alternative to read all this good info.

      But being bombarded these days especially in markets that are so overwhelmed with this launch and the next launch I be willing to bet if someone is creative enough and makes available to a reader long form or to the point they might have something that will break the standard of long form.

      We have the technology today with the computers, with direct mail you don't

    • Profile picture of the author crufin
      If i position myself as a buyer, i'll read as much as i can from the top to bottom of the salespage before i consider to buy a product for instance an ebook. I'll read what the product benefits, what others said about it, etc..

      But for a software i don't think i want to scroll down and read the long salespage. I'll just read the features.

      So in my perspective, for information products like ebook, you'll lose much money on the table if your salespage does not convert better. But i look forward to hearing your success story about this. :-)


Next Topics on Trending Feed