Continuity and Disclosures - [ Run a Continuity? - Read This ]
I know there has been other discussion on this I am curious though about this particular question so if this duplicates other threads please feel free to ignore this one.
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Hi,
I just received an email for a service, it is being offered on a continuity program. I have seen MANY membership sites and continuities over the years some of which I helped to create or administered. Most, especially in the Internet Marketing "How To Make Money" Niche either do not have legal disclaimers OR camouflage them to blend in to the page with small print and color change the text to hinder really seeing or reading the text.
There have been quite a few discussions on this and recently with FTC being much more active and going on offensive to seek out scammers and misleading offers on the internet... I just got this email, it was an HTML email, full graphics and was a nice looking offer.
Below the nice Html Layout, with all the graphics and order button in a black background table with WHITE lettering so you can actually read the text and make it popup so you can't dismiss it.
" * [--Cut Out--]... plans will revert to the then current rate after the discount period has ended. Refund limited to first month's subscription fee, must cancel within first 30 days of service to receive refund. All offers, pricing and features subject to change. "
I cut out identifying information and non-relevant parts for this discussion. There was more to this disclaimer.
This was actually on the offer page, directly under the buy button.
Question I have is those of you that run Continuities in the IM niche or any other, why do you either hide, mask or do not have any disclosure on your sales page at all?
Not EVERY continuity provider fails to have or hides disclaimers but a good portion do from what I have seen and I know many of you either participate or lurk here.
Why do you choose to place your disclaimers out of site, or blend them in a way that makes them hardly noticeable? Did you find in your testing that disclaimers hurt conversion?
I am not saying you have to make them 50pt font with flashing arrows... I am not saying you have to make any changes at all. I am just curious why those of you that have and are doing what I describe, (masking disclaimer)... why do you do it?
I am launching several continuities soon and from a marketing stand point wondered what the theory or thought there about disclaimers is.
I am not going to out any names, call any favors or black mail anyone to answer my query. I am just curious.
Also PLEASE Warriors, if you are just going to flame or bash continuity or those that aren't totally open upfront about what all is invlolved in their $1.00 S/H fee to get $25,000 in info product sent please don't reply to this thread.
I am not questioning the tactics or if continuity works... I know for fact it works and it works amazingly well. My focus though is on the actual display of disclaimers that state what they get when they signup and all fees associated after the trial period is over.
Where do you place your disclaimer and why? On a seperate page with a link to it? Where do you place your link? Does the link pop out on the page?
I know about SEO but you can get around that by placing an image of the disclaimer and SEO the image so it doesn't give a hit to SE scores.
I am on a legal kick right now I guess due to preparing for my own launches. What do you suggest from marketing standpoint with regards to disclamers, placement and display?
Legal I pretty much have a grasp of what is required but marketing aspect of... Never tested, haven't had opportunity too.
What do you do and why?
Thank you so much for reading this post.
- Terry
-Jason
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