Please Help. What's wrong with my site

Well, it's a terribly crowded niche and the leaders have been around for a long time.

I'd say that your sales page follows all the guru advice pretty well, but I happen to think that advice doesn't work very well in some niches. (The gurus mostly specialize in the "make money" niche, obviously, and many of them don't know much about what works in other niches, IMNSHO.)

But have you looked at your successful competitors? A glance at 5 Tips to Lose Belly Fat, Get Flat Six Pack Abs, Ab Workouts, Abdominal Exercises and Fat Loss Diet | Burn The Fat Feed the Muscle reveal a different kind of sale page, less overheated and more sober. I would look hard at what they're doing.

And if I were you, I'd test out a different approach entirely. I'd turn the landing page into a short squeeze page that offers a "leaked" chapter from your book and a newsletter subscription. If you can't sell that in a couple of paragraphs, you're in the wrong business.

Use the leaked chapter to build interest and have a strong pitch at the end to buy the product. (That would go to a sales page.) Give good information in the newsletter, leak some of your secrets, and again include a strong pitch for the product at the end of each one.

Try that approach for the next 500 visitors. I bet you'll see better results. Plus, you'll have a strong list to hit up with other offers.

I hope this helps.

The pop-over is annoying because I started reading your page and BAM!!! you rudely interrupt me trying to get my email address. Bub-bye. You should probably save it for the 'on exit' event, not at the beginning.

Like someone else mentioned, I'd suggest trying something other than the classic sales page like a blog (or flog) with a news magazine look.

I actually like the way the site looks--but your picture at the top is wrong IMO--change the shirt to something not brown,since nothing else is, and maybe without a collar-comb the hair and smile...if nothing else--the shirt has to go..