Writing a press release for a review site

[ildarius]

Hard to think up of anything news worthy about a health niche review web-site.

Can you recommend a good way of writing one?

[Justin Mandel]

Hi Ildarius,

Feel free to take a look at my WSO in my sig, it's *better* then a good way of writing one

[ildarius]

Originally Posted by Justin Mandel

Hi Ildarius,

Feel free to take a look at my WSO in my sig, it's *better* then a good way of writing one

Hey, thanks for the tip

I went through the WSO and the video, but can't find if the software has the "Review web-site" template (closest thing was # Product/Service Case Study Announcement).

[Jayjay Ghostwriter]

Hi Ildarius.

The following angles come to mind, and I pray that at least one of them will help you out:

1. Announce that the website has gone live. A website's publication, regardless of how vacuous as it may seem, is a newsworthy event. I can say that 70% of press releases for online businesses or for businesses trying to establish their online presence discuss their respective website's publication.

2. Discuss how a review site about health products can help the community. Review sites help people decide on which product is best suited for them. The fact that yours will be tackling health products makes your site all the more important, because it will be trying to uplift the wellbeing of your readers. The beauty of this angle is that you can sell your website without sounding like a sales pitch.

3. Discuss why a review site about health products is a novel idea whose time has come. Don't be weighed by down the fact that there are probably tens and thousands of similar review sites out there. Focus on the new things that your review site can offer.

4. Pick an issue that affects the medical field, particularly medical products that are the subjects of your review site. Then provide a statement about your review site's official stand on the matter. Sample conflicts: generic vs. branded medicine; liability when it comes to health hazards caused by medical products - attributable to patient negligence vs. attributable to manufacturer's inefficiency; health care coverage - sufficient vs. lacking. Controversial issues are best because controversy creates a lot of buzz and the method above will allow you to capitalize on it without abandoning the objective writing demanded from a press release.

5. Pick an emerging trend in the industry that you're focusing on. A new medical product that's quickly capturing the interest of the world, perhaps? Like the A(H1N1) vaccine to be released in October? Or a new breakthrough in the field? Discuss your review site's position on the matter in an interview-based report. Do you approve of it? Are you planning to publish a review about it?

[ildarius]

Great advice

Discuss why a review site about health products is a novel idea whose time has come. Don't be weighed by down the fact that there are probably tens and thousands of similar review sites out there. Focus on the new things that your review site can offer.

Yep, guess that's my biggest problem, the fact that there's almost nothing unique about the review site