Why do so 97% of people fail in business on the www

Its usually between 90%-97% if you ask certain people. As marketers we are so fascinated with 7 as the end number, for some reason.

Why do 90ish% of people fail? Because they treat making money online like its lottery tickets and they hope on a shooting star that there number will come in.

In fact if we didn't use hype in our sales pages and emails, and really described IM as a an actual job, I'm not sure we would even have a IM industry. The hype keeps the dream alive and then when people buy into the hype, and see that its work, they wake up.

I was at an event of Dan Kennedy's and both he and Frank Kern said that when they sell their boo-koo bucks programs, they know that almost no one is going to make any money from them. It's not because they are withholding information or that the information isn't good. It's mostly because people don't go through the course all the way and/or take action on the information they've been given.

I personally switched from being a music teacher to becoming a top-tier marketer, and the learning curve was huge. If I wasn't such a bulldog, I would have given up shortly I got started. It's hard to develop the discipline it takes to keep going.

Why do people fail?

Hmm... I think it is irrelevant @ whether its 90, 95, or 97% of people who fail. As someone who has been selling online since 1997, I have seen a LOT of trends and marketers come and go.

One thing that remains consistent is that there will always be doers and dreamers.

Doers will take information, absorb it and apply it fairly quickly as a test.

When they get results from their tests, they analyze those results, determine what was a winner and what was a loser, they SCALE the winners and either drop the loser or tweak it if it showed SOME promise.

Do the dreamers do the same?

In my experience - no they do not.

The dreamers get the same information but instead of actually APPLYING any of it, they simply read it (or worse yet just curate it on their computer) and file it away and then when some new shiny object comes out (usually a few seconds later) they are off to the next thing, and the next and the next never actually implementing ANY of it in their business.

Then they ask Why do people fail?

Now with this all said - there is nothing wrong with being a dreamer - its part and parcel of being an entrepreneur but you must TEMPER your dreamer nature with the ability to actually EXECUTE on your ideas or even the ideas of others.

If more people did that, then more people would succeed.

Simple as that.

The point is, in order to fail at something, you actually need to have started it. That's why the sort of blanket question posed in this thread keeps on coming up.

If you want anything like a useful answer, first define what you mean by an internet marketing business (clue: throwing a few affiliate links on a basic blog is unlikely to qualify as one), then define what you mean by success. That's more subjective and depends on individual perspectives.

But without such parameters, you'll be including everyone who ever bought an IM product or wishfully browsed an IM forum.


Frank