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If you use this method, then is it really worth writing fresh content?

by asc
6 replies
Method - work out a niche, build a 2-3 page site with a free offer in exchange for email, the offer link and then a thankyou page or a OTO, from there regularly email the list with information mixed up with offers.

Question, why bother writing fresh content? If you are considering just as i said, nil 'authority site' or blog with regular updates, just a method of giving someone something in exchange for their email. Simply targeting people's problems or desires and building a list initially by giving them a free gift of some sort.

I appreciate that google 'loves fresh content', but often advice and tactics here are geared towards social media, forum posting, guest blogging and so on. Surely there would be absolutely no need to write 'fresh' content as anything that I write in a niche, or certainly in a bigger area such as weight loss or making money online...well surely it has been written many times over and often far better than I could cobble together?

So if I (or anyone) were considering the method above but just excluding natural SERPs (quite often this is advised as avoided due to time, seo, linkbuilding etc), would it just be a better option to search for some good stuff already produced?

Ps this is not something I have tried really, and so far just stuck to writing my own content. But it is so time consuming, and as i said often just not as good as the work already out there.

Any thoughts from anyone experienced or new would be great here!

Kind regards

Alan
#content #fresh #method #worth #writing
  • Profile picture of the author Frank Donovan
    Originally Posted by asc View Post

    Method - work out a niche, build a 2-3 page site with a free offer in exchange for email, the offer link and then a thankyou page or a OTO, from there regularly email the list with information mixed up with offers.

    Question, why bother writing fresh content?
    Alan, you'd still need to create or acquire fresh content for your emails.

    And you'd have to come up with some methods for getting visitors to your site/offer. You could always pay for traffic, if your budget allows.

    .
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    • Profile picture of the author asc
      Originally Posted by Frank Donovan View Post

      Alan, you'd still need to create or acquire fresh content for your emails.

      And you'd have to come up with some methods for getting visitors to your site/offer. You could always pay for traffic, if your budget allows.

      .
      Hi thanks for getting back!

      I must ask though, why fresh content for emails? Email campaigns of most niches and sub niches (i am guessing!) have been done, and lots are available to use/buy. 6-12 emails pre-defined to the niche that you are targeting, that your site has targeted? And yes there is a lots of dross around, but there are often lots written by decent copywriters. Again, why fresh, as it would often be 'fresh' to whoever subscribes?

      Again, thanks and all thoughts really appreciated
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      • Profile picture of the author RobinInTexas
        I expect the traditional advice is definitely going to tend toward fresh content. If you question the validity of that advice, you might do some split testing. If you get a big enough sample and report back you might start a really interesting thread.

        But I doubt that you would settle the question for long
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        Robin



        ...Even if you're on the right track, you'll get run over if you just set there.
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      • Profile picture of the author Frank Donovan
        Originally Posted by asc View Post

        I must ask though, why fresh content for emails? Email campaigns of most niches and sub niches (i am guessing!) have been done, and lots are available to use/buy. 6-12 emails pre-defined to the niche that you are targeting, that your site has targeted? And yes there is a lots of dross around, but there are often lots written by decent copywriters. Again, why fresh, as it would often be 'fresh' to whoever subscribes?
        Yes, "fresh" content is always fresh to those who haven't seen it before.

        If you have an ongoing source of such content, and you're sure your subscribers won't have already been exposed to it, then fine. But creating or commissioning your own content would remove any doubts.

        The bottom line is whether you're confident you can provide the sort of content your subscribers want to receive and, importantly, whether that content results in conversions to sales.


        Frank
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  • Profile picture of the author Brent Stangel
    as it would often be 'fresh' to whoever subscribes?
    Right. It depends on your target market and how your traffic is acquired.

    I use some excellent DFY sales materials to promote affiliate products that work great and are better then I could produce without a sizable investment.
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  • Profile picture of the author Steve B
    Originally Posted by asc View Post

    I appreciate that google 'loves fresh content', but often advice and tactics here are geared towards social media, forum posting, guest blogging and so on. Surely there would be absolutely no need to write 'fresh' content as anything that I write in a niche, or certainly in a bigger area such as weight loss or making money online...well surely it has been written many times over and often far better than I could cobble together?

    Alan,

    Following this logic - why would a book ever sell since surely the things that have been written about many times over will never sell again. Ditto for most products - they can be found online already - so why try to compete if only the first-to-market is what everybody wants?

    You are unique. The business you create can be unique. The products you offer can be developed to be unique. Certainly the articles you write can be made to be one-of-a-kind.

    Not only that, you are assuming everyone has already seen the articles in your niche. In actuality, a very small percentage of readers had read and will remember what was contained in one article.

    People love personable writers. Add your own experience, views, commentary, and insights to the subjects about which you write. The key is to be interesting, engaging, and to get to the emotions of your audience. Often, how you say something can be just as compelling as what you say. Write with purpose, clarity, emotion, and simplicity and use your own voice of wisdom and experience.

    If writing is such a pain, hire it out to someone you trust.

    Yes, original content is important and it can pay dividends in your business.

    The best to you,

    Steve
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