Anyone heard of Vidsy? It's a sales letter writing software.

You can find us at Vidsy - Marketing Videos Made Easy

We're working on it

I've tried it. I love it- and it's helped me write my first sales letter-one that's has gotten some great feedback from the professionals I asked to critique it. But it's not for everyone. If you're not a writer of any sort, then save your money. No software, or "guideware" which it is mostly will replace the skill of a real, skilled copywriter. Vidsy is more like a muse- but there has to be something for the muse to encourage. Writers/copywriters/anykindawriters, have the special ability to turn words into emotionally powerful imagery for the reader. Those words can have the specific intention of eliciting an emotion- or in the case of a copywriter- an action. If you don't understand the process, and why it works, you won't be able to create the necessary words to elicit the desired response, or action in others. People might not agree with me, but I don't think it's an easy skill to teach. You can't teach someone who isn't
Clayton makepeace or Gary Bencivenga to write like either. Here is a free copywriting course-

1. Take the top ten selling Clickbank products.
2. Dissect their sales pages. Most of them will be VSLs
3. Download them to your PC( or Mac if you're into that kind of stuff You do this easily with Camtasia. They offer a free 30 day trial.

After every main point, pause the videos, and ask yourself what emotions you feel. Pay close attention to the wording. Write down any "impactful"- words, that illicit a response in and of themselves- you come across. After a few of them, you will start to notice a pattern. You'll notice that they'll all do this in this order, to some fashion:

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder

Think of a problem you actually have- one you'd like a solution for. Now imagine yourself surfing the internet for a solution to this problem. What would catch your attention? Think of ten headlines, and follow up each headline with about a paragraph if introduction to the headline. Use one of the text based sales letter as a template.

2. Identify the problem. What exactly is your problem? Describe this problem, how, and how much it sucks. Talk a about a specific example of how this problem has negatively impacted your life. Use as many details in the story as you can. Really imagine yourself experiencing this problem, and describe the details.

3. Now think of a solution to this problem. What kind of features- features that appeal to you does this solution have? How would you like the solution to benefit you? For instance: Your problem is that you want to quit smoking. Your solution is an herbal remedy. Its feature is that it's an easy to take, once per day pill. Its benefit is that it will slowly curb your cravings for tobacco, allowing you to quit smoking completely in 21 days- no longer needing to pay $40 per week for cigarettes. Allowing you to have more energy, less wrinkles. Allowing you know that you'll have more time to spend with your grandchildren. Allowing you to apply for that new health insurance plan as a non tobacco user.

4. Who are you, and why should anyone listen to you? Maybe you were a 2 pack a day user, who tried everything. Maybe you can tell the story about the smoking cessation medication that put you in hospital. Give details. Maybe you were the person that the doctor told that had emphysema, and you had to quit smoking. Maybe you were the person who realized that you wouldn't have the time to spend with your new baby girl if you didn't. Maybe you were crying on the park bench one day, because you knew you couldn't quit smoking- as much as you tried. Talk about the old Chinese man that barely spoke English and came up to you, and asked why you were crying. You told him your story- in even more tears, and he laughed. You looked at him with a bewildered look, and he said with a straight face- "quit smoking? That easy. You just need three herb."

5. Restate the benefits/features in #3, elaborating, and adding more. Being that your product is just a pill, elaborate on the benefits of becoming a non-smoker.

6. Talk about the people that you know that have quit using this product. Tell their stories. Use names, and email addresses if possible.

7. Introduce your product. Talk about the history of the ingredients. Cite peer reviewed studies on individual components, or combined.

8. Inject scarcity. You're only offering this product for the next 72 hours- after that it will no longer be available. There was a drought in the region in which the plants grows,and it's not known if the herbs will ever be available for export in the foreseeable future.

9. Give a guarantee. If the product doesn't work- send the unused portion back for a full refund within 30 days.

10. Tell them to buy your dang product, and how they can do it.

11. warn them about the dangers of continuing to be a smoker- hit them again with the "buy now."

12. Close with a reminder- basically a synopsis of the first 11 steps.

Next take your "copy" and submit it to the copywriting forum, and ask for critique, and tips. This is exactly what I did. As well as paying $500 for professional copywriters to review it for me

Hi,

Push Button Letters was the first software program in this category. I was the
first to codify a 12-step formula for sales letters that is now pretty much taught
by everyone. I have video proof of that assertion from my speech in 1997 in
Boulder.

None of that is to brag. Just fact.

Now to the point: The REASON I created Push Button Letters software is no one
would follow the 12-step formula I taught. I taught it. No one could actually follow it
when they wrote their letters.

Push Button Letters was created as TRAINING WHEELS to guide you in riding a
bicycle. Once you can ride, you don't need training wheels.

Having said that, Paul Myers once told me there were occasions he still used it
because it simply helps gets things moving.

I won't comment on the slew of copycat and derivative products that came after
mine. But neither am I critical. Anything that helps people learn to write better
copy is a useful tool.

I do have a concern that a few things were lost along the way in the translation.

Best wishes,

Marlon