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Old 06-18-2009, 02:45 AM   #1
Tom Campbell
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Default Get more mileage out of your unannounced bonuses and build your list at the same time

It's great to surprise your happy buyer with an unannounced bonus. But here's a way to squeeze more juice out of it. Instead of including it with the initial download, send a followup email with a tip or two and a link to the bonus. That's a good time to include a tell-a-friend link, because they'll be so happy to get the surprise freebie.
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