Shotgun, or Laser?
I'm wondering what you guys think is the BEST way to make money through IM, specifically regarding how you approach products:
- Do you use a Shotgun approach, where you just try to make a little bit of money from a ton of different products?
- Do you use the Laser approach, where you focus on one product, build high-quality, in-depth information sites around it, and milk the one product for all it's worth?
"Both" is not an option. While it might make sense to do a little of both for diversification, I'm assuming that one approach is more profitable than another.
I'll share a little bit more of my experience, and which one I think is a better approach, but I don't want to taint the results...I'll wait for some votes to come in.
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