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Testing out new product question - hasn't been developed yet

by byalik
6 replies
So I had a pretty vague idea for a site I want to launch, and I mean very vague. I know the topic it will be on, but don't know if I am going to have an info product, a SaaS, membership site, etc..

I first wanted to test the market.

I had a copywriter create a landing page, an ebook to give away for free (7 pages), and 5 follow up emails.

Here is my question:
Say I do confirm there is enough demand for help with this problem based on the number of subscribers I get. I don't have a product built yet and I don't want to leave my email subscribers hanging for too long, so what do I do? Do I just create a much longer email sequence to keep them hanging even longer while I figure out what to sell to them?


Btw this is a niche within the law of attraction vertical
#developed #product #question
  • Profile picture of the author JaysonH
    Actually, you could have them help you create the product.

    I would create a survey and ask them questions related to the type of product you had in mind.

    You're pretty vague on the type of product you want to create so it's hard to give you much more information.

    If you're creating an info product this method works really well.

    If you're creating a piece of software you could have them tell you what type of features they would like to see in it. You could also survey them on what problems and frustrations they are currently facing.

    Give me a little bit more information and maybe I can help a little bit more.
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  • Profile picture of the author byalik
    It will most likely be an info product/membership type product. I'm also considering something with coaching services.

    Right now I'm wondering:

    1. How many email subscribers do I need where I consider the need validated?

    2. Once it's validated, it will take me some time to build the "product" but I don't want to make the email subscribers wait a long time because then they may lost interest over time.
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  • Profile picture of the author JaysonH
    I know quite a bit about the law of attraction and I would say that it has quite a large following.

    Most of the time you can get a good idea on the size of the audience for a specific niche by doing a little bit of research. Have you done any yet?

    1. The number of subscribers you get will be dependent on your advertising.. I don't really think it will reflect if there is a large enough need for your offer or not.

    2. As stated before, you could survey these subscribers and let them tell you exactly what they need. I would just continue providing them free "bits and pieces" of content while you're creating the course.
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  • Profile picture of the author byalik
    Yes I am familiar with the niche and know it's pretty big. My product is within a smaller niche of LoA
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  • Profile picture of the author JaysonH
    I updated my post, read above and update your post if necessary.
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  • Profile picture of the author JaysonH
    Another thought.

    You could create a list of keywords, go to google and search to see if there are any other products related to the product you want to release. Go to these websites and see if they have a Facebook Page.

    Go see how many likes they have

    You could also use the Facebook Graph search and build a list of pages that are relevant to your product.

    This would give you an idea on how large your target market is.
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