How come most people totally ignore swipe files?
And they keep buying those courses that just teach the same old free info that you can find anywhere, like the AIDA formula and stuff.
What most people and/or newbies forget is this: SWIPE files from guys like Makepeace, Serling, Bly, Halbert etc..
I have about 2000 printed pages of copywriting swipe files, about 10% of them are websites the rest are real world newspaper/magazine sales letters.
Why you should try and get those? Because those usually cost ALOT of money to make and ALOT of money to run.
With websites you don;t really know if the copy is good or not.
I also have alot of email swipe files that I use.
So, my point is: If you have some money laying around and your not doing some big name projects (like $2000 products or stuff) invest and buy some swipe files from guys like Makeapeace, Serling etc...
It is worth it, believe me. They are so powerfull, you can even give some of them to your copywriter in case you don;t think hes good enough
EDIT: For starters you can take a look at http://halbertswipefile.com/ (no affiliate link or any kind of promotion intended) I bought it some time ago, its really good and its a swipe file from one of the best copywriters of all time.
And a free one from Makepeace that includes many copywriters http://www.makepeacetotalpackage.com...wipe-file.html
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