Who makes up the majority of the college loan market?

Johnson Tay · 09-05-2008, 09:50 AM

Are they the students or parents?

markaustin · 09-05-2008, 10:54 AM

Hi Johnson,

From what I've seen it's both. I have a couple of nephews in college right now. One of them got a college loan himself. The other nephew's parents borrowed the money for him.

Hope that helps!

Mark

Anon7 · 09-05-2008, 11:09 AM

You could also run a test to get more accurate results.

Maybe create a landing page with a short survey and ask them. Also find out what else they are looking for in a student loan. What is most important to them?

Let your prospects do the market research for you. You can't get a better source than your own potential customers.

If you offer some sort of incentive (a free report or something) for taking the survey, you can increase your response rate & capture their emails as well.

The information you gain can be worth a fortune & give you a huge advantage over your competitors.

fm1234 · 09-05-2008, 08:01 PM

It's two separate markets -- hitting up undergrads you're usually better off going for parents; grad students, adult/professional continuing education and similar "over 22" demographs are targeted straight to the student. They are two very different markets, each with a very different effective approach.

Frank

09-05-2008, 09:50 AM	#1
Johnson Tay HyperActive Warrior War Room Member Join Date: Mar 2008 Location: , , Singapore. Posts: 359 Thanks: 24 Thanked 141 Times in 13 Posts	Who makes up the majority of the college loan market? Are they the students or parents?

09-05-2008, 10:54 AM	#2
markaustin ResellRightsWeekly.com War Room Member Join Date: Jun 2005 Location: Virginia, USA Posts: 474 Thanks: 10 Thanked 10 Times in 9 Posts Contact Info	Re: Who makes up the majority of the college loan market? Hi Johnson, From what I've seen it's both. I have a couple of nephews in college right now. One of them got a college loan himself. The other nephew's parents borrowed the money for him. Hope that helps! Mark
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09-05-2008, 11:09 AM	#3
Anon7 JackKeifer.com War Room Member Join Date: Jul 2006 Location: USA Posts: 90 Thanks: 11 Thanked 10 Times in 10 Posts Social Networking	Re: Who makes up the majority of the college loan market? You could also run a test to get more accurate results. Maybe create a landing page with a short survey and ask them. Also find out what else they are looking for in a student loan. What is most important to them? Let your prospects do the market research for you. You can't get a better source than your own potential customers. If you offer some sort of incentive (a free report or something) for taking the survey, you can increase your response rate & capture their emails as well. The information you gain can be worth a fortune & give you a huge advantage over your competitors.
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09-05-2008, 08:01 PM	#4
fm1234 Senior Warrior Member Join Date: Apr 2006 Location: , , . Posts: 1,021 Thanks: 6 Thanked 11 Times in 8 Posts	Re: Who makes up the majority of the college loan market? It's two separate markets -- hitting up undergrads you're usually better off going for parents; grad students, adult/professional continuing education and similar "over 22" demographs are targeted straight to the student. They are two very different markets, each with a very different effective approach. Frank