Best PPC Strategy For This Situation?

by Jcedric Banned
5 replies
Good evening Warriors. Im looking for some answers and insight to executing a PPC campaign which is going to help me create a small ROI to begin with. I run an eCommerce website which offers great accessories (mostly phone cases so far) to girls of all ages (although my products are laser targeted towards pre-teen to older teenaged girls)

I have already experimented with Facebook Ads.and have not have much success. I am currently $30 behind as I have not had any sales yet.

What is the best PPC or Paid Advertising Strategy for an eCommerce shop which sells low to mid-ticket items?

You can find the website here

Thanks for your time.

JC,
#ppc #situation #strategy
  • Profile picture of the author Jcedric
    Banned
    Any input on this topic?
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  • Profile picture of the author Vid Yo
    I'm not surprised you don't have sales yet. When it comes to PPC, you really have be prepared to lose money (much more than $30, depending on your expertise) and to stick with it for some time, while watching your results extremely closely. It all comes down to testing.

    The nice thing about PPC advertising as it compares to other means, is that you can test instantaneously.

    I say keep at what you're already doing until you identify which ads work best for the lowest CPC and watch closely. You know, a little...

    Hardwork & Perseverance
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    • Profile picture of the author Jcedric
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      Originally Posted by Vid Yo View Post

      I'm not surprised you don't have sales yet. When it comes to PPC, you really have be prepared to lose money (much more than $30, depending on your expertise) and to stick with it for some time, while watching your results extremely closely. It all comes down to testing.

      The nice thing about PPC advertising as it compares to other means, is that you can test instantaneously.

      I say keep at what you're already doing until you identify which ads work best for the lowest CPC and watch closely. You know, a little...

      Hardwork & Perseverance
      Definitely! It's all about the hard work and dedication. You can't get besides yourself. Those first few weeks/ months are all worth it the minute you sell your first product. It only goes forwards from there. I was just trying not to lose anymore money because I've been putting off work to do my own thing (although i have been job searching and interviewing, but only for web design based jobs). I just don't want to get so far behind the line that I begin to struggle. YIKES!
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  • Profile picture of the author JCorp
    $30 is definitely not enough to write a PROVEN, very effective traffic source off. If you write off FB ads from $30, man, my friend, you could just be losing out on your entire market.

    They're there... you just need to tweak your audience, ads, a ton of variables here. Even your sales funnel might need tweaking. To go from Cold traffic to a sale isn't the easiest, but when it comes to low-cost physical goods, with the right sales funnel & marketing, you can have a well-oiled machine... but to get that well-oiled machine will take work... and a bit more than just $30 on a test.
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    • Profile picture of the author Jcedric
      Banned
      Originally Posted by JCorp View Post

      $30 is definitely not enough to write a PROVEN, very effective traffic source off. If you write off FB ads from $30, man, my friend, you could just be losing out on your entire market.

      They're there... you just need to tweak your audience, ads, a ton of variables here. Even your sales funnel might need tweaking. To go from Cold traffic to a sale isn't the easiest, but when it comes to low-cost physical goods, with the right sales funnel & marketing, you can have a well-oiled machine... but to get that well-oiled machine will take work... and a bit more than just $30 on a test.
      Very well said, thank you. I know I have potential and I am building audience and relationships everyday. I just need that extra umph which will help me get my feet out of the water and into a nice steady walk. How much $ would you recommend? And is that spent towards PPC or PPM and which conversion. Likes, Website Clicks, etc?
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