Great Product, But A Small List, Makes Lots of Money

[BrownButter]

Hi everyone!

I'm new to the forums, but here's me in a nutshell: have a great, successful blog that I do very little marketing for lately, but brings me dedicated sales and conversions. I have a successful flagship product, an ebook for $67 that sells, and a 6 month membership site. My problem? My list is like 150! I am going to post in the Joint Ventures forum soon because I think I may need someone to help sell the ebook to gain more returns (esp now).

Wondering if there are others out door with a small niche list that is treating them well, but they've outgrown? Waiting weeks for the list the grow is one option, but there must be more!

[Andy Fletcher]

Do you have an affiliate program for your products? If so have you provided all the affiliate tools you possible can? Eg banners, articles, ads, pre-sell emails, free brandable reports etc etc

Have you tried hunting down people with complimentary products to see if they'll promote you? Eg if you sell shoe polish you can't go to another guy selling shoe polish but you can go to the shoe shop.

Hope that helps,

Andy

[BrownButter]

Yes, I do have an affiliate program, but it seems to be competing with tons of other ebooks because no sign ups YET. I'm with e-junkie, and paydotcom.com. I don't like Clickbank

[Andy Fletcher]

Originally Posted by BrownButter

Yes, I do have an affiliate program, but it seems to be competing with tons of other ebooks because no sign ups YET. I'm with e-junkie, and paydotcom.com. I don't like Clickbank

Affiliates won't come to you, you have to go out and find them.

[BrownButter]

Totally agree. That is where I am RIGHT NOW. Reaching out to folks in and out of my niche, my circle is not as big as I'd like, but I'm getting there. Ideally it would be someone with a great list, no product or is an avid affiliate. Need women, though. That's my market.

[Andy Fletcher]

Originally Posted by BrownButter

Totally agree. That is where I am RIGHT NOW. Reaching out to folks in and out of my niche, my circle is not as big as I'd like, but I'm getting there. Ideally it would be someone with a great list, no product or is an avid affiliate. Need women, though. That's my market.

What's the product. Let's not turn this into a sales thread but it definitely helps to know what you're trying to promote.

[mikebasset]

First of all,if you have a "Great" product,your small list should automatically grow into bigger list over a period of time (by word or mouth,referrals,repeat-customers or loyalty for ex)..but you still need some marketing and promotional activities for your products,no matter what.In today's competitive world,eveyone knows Toyota products..they get all word of mouth and referrals all that..but you still see their ads on tv,newspapers,on internet right ? same theory.
I agree with some of suggestions above.Try affiliate marketing and grab affiliates.You can also try marketing/selling your ebook on amazon,ebay and email marketing.
hope it helps.

[BrownButter]

It's a product for women based on some techniques i personally used and friends have to get married. A lot of it is law of attraction based. It started out as a teleclass and took off, now I need to branch out. Never thought finding a list to market to women would be this challenging.

[BrownButter]

I used guest blogging mostly and articles. I am repeating the process and adding more, but it's just a few new subscribers everyday. I need a tidal wave of sorts. Tried a contest, didn't work, maybe it wasn't the right contest.

Originally Posted by margocale

Like all new businesses it takes time to succeed.

To create a list I have been advised to use social sites, videos, articles and other similar methods to attract members.

What did you use initially to attract your first names?

[igorhelpsyousucceed]

Add something extra to your ebook.
Make it into an audio course that people
can listen to in the car or use when they go jogging.

You can also do a video course out of your ebook
which is highly perceived value than ebook.


Igor

[Andy Fletcher]

Originally Posted by BrownButter

I used guest blogging mostly and articles. I am repeating the process and adding more, but it's just a few new subscribers everyday. I need a tidal wave of sorts. Tried a contest, didn't work, maybe it wasn't the right contest.

How did you promote the contest?

[BrownButter]

I wrote a blog post about it and sent it out over my email list (which is small) and twitter....i still have the gift cards the store gave me, didn't even get a chance to give it away, but I held on to it in case.

Originally Posted by Andy Fletcher

How did you promote the contest?

[Andy Fletcher]

Have you considered approaching dating agencies and match making services? They must have tons of appropriate leads for your product.

[BrownButter]

No, I haven't actually. You mean online sites like match.com and such?

Originally Posted by Andy Fletcher

Have you considered approaching dating agencies and match making services? They must have tons of appropriate leads for your product.

[Andy Fletcher]

Originally Posted by BrownButter

No, I haven't actually. You mean online sites like match.com and such?

I'd start smaller. It's pretty unlikely Match.com will give you the time of day without some serious case studies showing how good the product is, how well your sales copy converts etc.

But your home own is almost guaranteed to have some kind of dating agency. Take a look in classified ads, local papers etc and see what you can find. Approach them and a few other small ones to build up a good track record and you'll find it a lot easier to approach bigger companies.

[BrownButter]

No agencies, I'll take a look. But I'm really looking for an online partnership.

Originally Posted by Andy Fletcher

I'd start smaller. It's pretty unlikely Match.com will give you the time of day without some serious case studies showing how good the product is, how well your sales copy converts etc.

But your home own is almost guaranteed to have some kind of dating agency. Take a look in classified ads, local papers etc and see what you can find. Approach them and a few other small ones to build up a good track record and you'll find it a lot easier to approach bigger companies.