6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Don't Know Which Font to Pick? (This font is used by one of the biggest online news papers)

by ildarius
4 replies
Some of you might find it useful, since a company that size must have done some split testing to find the most readable font

p {
font-family: arial, helvetica,sans;
margin: 0 0 1em 0;
padding: 0;
font-size: 13px;
}

I have attached a file that shows the comparison, the top "and" is the one I replicated using this snippet, and the bottom "and" is the original reuters one.
#biggest #font #news #online #paper
  • Profile picture of the author Jesus Perez
    I recall reading that USA Today really tested the hell out of everything on their online page. Keep a good eye on them. They're using 12px Arial. So it seems like an overall winner.
    Signature

    {{ DiscussionBoard.errors[895729].message }}
  • Profile picture of the author Fernando Veloso
    Love it. thanks for sharing with the warriors.

    Hope the guys at Reuters did long tests

    Fernando
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
    {{ DiscussionBoard.errors[895731].message }}
    • Profile picture of the author ildarius
      Interesting bit of information Blue Squares,


      I went on both sites and compared the fonts, it appears that there is only a slight difference,
      the reuters font spaces out just a bit more.

      Look at the attachement, the top "the" is from Reuters and the bottom one is USA today
      {{ DiscussionBoard.errors[896133].message }}
  • Profile picture of the author bagheera101
    Very interesting! Thanks for the info!

    Stands to reason that Arial and sans serif fonts would be easier to read.
    {{ DiscussionBoard.errors[896272].message }}

Trending Topics