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Will a bogus Press Release work?

by tommydale1234567
16 replies
Will a bogus Press Release work?
#bogus #press #release #work
  • Profile picture of the author Ghoster
    You could grab attention, but it could backfire pretty spectacularly.

    The biggest problem that I see is this, "The game isn't anything amazing by any means."
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    • Profile picture of the author tommydale1234567
      [DELETED]
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      • Profile picture of the author dfransen
        Originally Posted by tommydale1234567 View Post

        I guess my biggest question was whether or not a humorous/exaggerated press-release would lead to more downloads verses a basic/run-of-the-mill PR that people get tired of seeing... Just thought I'd try something different.. The world is saturated with boring news & updates.
        Your best bet is letting it speak for itself. You could do it humorously, but you would have to make it VERY VERY VERY clear your intending to be funny. Last thing you want is someone taking you seriously and then never wanting to purchase something from you every again because they feel deceived.

        No offense or anything at all, it just seems like you want to be deceptive and use humor as a fall in case it somehow backfires (absolutely don't do that!)

        I think the method your intending to plan would work well if say you were the guy that made Flappy Bird or whatever, hit it big, then became comedic when approached. At the same time, I don't know your situation though, either way seems like a high risk/low reward situation.
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  • Profile picture of the author CyberAlien
    If you don't even think your own game is amazing, what makes you think anyone else would?
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  • Profile picture of the author copymyideas
    I think you should work towards creating a great app to start rather than falsifying claims for a game that "isn't amazing by any means"!
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  • Profile picture of the author Ghoster
    The whole point of a press release is that it relays factual information. It isn't supposed to be entertaining.
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    • Profile picture of the author JohnMcCabe
      Here's a clue for you. Another name for "Press Release" is "News Release". Note the word NEWS, not bogus publicity stunt for a nothing-too-amazing game launch.

      About the only place I'd expect such a release to be published is on the scraper blogs that pick up anything on the release site's feed, and very few of those ever see a human eyeball.

      Your idea about claiming "it took 5 developers, 7 designers and 8 million dollars to develop" is the same kind of bogus crap that gets so many affiliates in trouble.

      How would you react to something like:

      "I deliberately ruined my health so I could test these assorted Clickbank ebooks and try to sell the one with the highest commission to you by lying to you" (Oops, the truth slipped in there...)

      "I've personally tested over two dozen high end TVs just so I could give you honest reviews."

      If your game really is nothing special, claiming "it took 5 developers, 7 designers and 8 million dollars to develop" would make me doubt either your veracity or your intelligence, having burned through that kind of asset to come up with just another mediocre product.

      If you try this and it blows up on you, claiming it was meant as humor isn't going to save you. It will just confirm what those doubters thought of your intelligence.
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  • Profile picture of the author webcosmo
    Well you could do it stating what the game is not , like " This game is NOT amazing by any means!" That would draw attention and it`s funny too
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  • Profile picture of the author MattBnB
    Originally Posted by tommydale1234567 View Post

    Will a bogus Press Release work?
    yup. had a friend get on TechCrunch with a fake story he wrote about Anderessen Horowitz purchasing YCombinator for $26 billion
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  • Profile picture of the author keithb89
    If you want to be a legit business, don't use a fake press release. A real one is just as hard to write and probably worth more long term.
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  • Profile picture of the author Vid Yo
    No need to try to be humorous or exaggerate. The people you want to visit your offer will be very entertained by your 'boring' press release. Believe me, if it's reaching your target market, they will slide to the edge of their seat to hear the news!
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  • Profile picture of the author garmahis
    Read Trust Me I'm lying by Ryan Holiday - it's a handbook of creating bogus stories and feeding them to press.
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  • Profile picture of the author cyberzolo
    I never really tried PR's because they can get quite expensive.
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  • Profile picture of the author VivekThakur
    May be yes,
    And what's your exact motive behind it?
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  • Profile picture of the author ryanbiddulph
    No. Karma won't allow it lol.
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  • Profile picture of the author evakent256
    it could work, but you have to be carefull with it, because it could backfire
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  • Profile picture of the author guitarizma
    Banned
    Originally Posted by tommydale1234567 View Post

    Will a bogus Press Release work?
    Don't do it just for the sake of it. If you think it's bogus, why bother publishing it? It's a promotional tool after all.
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