Best "click here to view/buy" phrase, whats worked best for you?

3 replies
I don't use 'buy now' buttons, i use text like "click here to view on ebay" or "check it out on amazon" at the end of paragraphs.

Sometimes i wonder what the effects are of making a link more subtle, like you're not actually asking for the person to click it, so they may be more likely to. Maybe if you're too full on like ">>>>click here now!!!!<<<<< then people will click far less?

Eg

>>>click here to view on Amazon<<<

^seems like you're trying to hard, might make people less likely to click it?

What phrase do you find that people are more likely to click on?

maybe i'm over thinking this lol
#click here to view or buy #phrase #worked
  • Profile picture of the author Alaister
    Originally Posted by aussiebrah View Post

    I don't use 'buy now' buttons, i use text like "click here to view on ebay" or "check it out on amazon" at the end of paragraphs.

    Sometimes i wonder what the effects are of making a link more subtle, like you're not actually asking for the person to click it, so they may be more likely to. Maybe if you're too full on like ">>>>click here now!!!!<<<<< then people will click far less?

    Eg

    >>>click here to view on Amazon<<<

    ^seems like you're trying to hard, might make people less likely to click it?

    What phrase do you find that people are more likely to click on?

    maybe i'm over thinking this lol
    This is all dependant on your traffic audience, your product and what people will expect when they click you button.

    The best way to answer this question is to A/B test different hypotheses for different buttons.

    For example - You may hypothesis that a subtle button with a weaker CTA will result in less clicks.

    Test this and see if it's true.
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  • Profile picture of the author John Taylor
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