Should you have a separate Sit for each KW?

2 replies
Hello,
I'm getting a little more into internet marketing, now that I see it works.

Question.

My site is a pretty basic one page static site (Review site) But I want to start to expand it a little.

My site is not really optimized, I've been relying mostly on article entries to drive traffic to it to get the referral sales. So I know my site converts, as I make about $400 a month from it.

Now this is my thought.

Should I add additional pages to my site, one for each of the main KW's..

EX:
Blue-Widget.html
Green-Widget.html
Red-Widget.html

And drive back links to each of those sites separately?

OR should I drive back links back to the main site for each keyword?

I hope I was clear in this post.

Thanks!
#separate #sit
  • Profile picture of the author The Expert
    It depends on the keyword traffic and competition for the overall niche but most of the time it makes sense to bundle related keywords into one site.

    Let's say you found that the keyword term "dog outfits" had 3,000 hits p/day and only 95,000 competing pages. Setting up an ebay affiliate site like CuteDogOutfits.com that focued on this would probably be a good investment.

    Now let's say that you found that "Poodle Outfits", "Yorki Outfits", "Boston Terrier Outfits", and "Shi Tzu Outfits" all had traffic estimates of about 300 p/day with only 30,000 competing pages each. If you make "main" pages to the site for each of these keywords then you have two things happening:

    a) You can build "deep" backlinks to each page in an effort to have each subpage rank #1 for each of those specialty terms

    b) Relativity - because all of these subpages are RELATED to the main, more competitive term of "Dog Outfits" each of them will help give your main site an LSI boost to your ranking for the main term you want the site to rank for.

    On the other hand, If competition is too high, then it won't help much unless you are in for the long hall.

    An example would be the term "Xbox Games". This might have some crazy high traffic figure of like 10,000 hits p/day but it might have like 50M competing pages.

    Sub niche terms might be "Racing Xbox Games", "FPS Xbox Games", "Top Xbox Games", "Sports Xbox Games" etc. But even these terms might have traffic of like 2,500 hit p/day but competing pages might be 5M for each of them!

    In the end, if you bult a site to target "Xbox Games" (AllXboxGames.com) you could add catagory pages for each of the other metioned niche terms. But because competition is so fierce across the board you might not rank for either of these terms without a year or two worth of dedicated SEO work.

    In this case if you want faster results it might make more sense to try to build a niched-down site on each of the sub-keywords thus "SportsXboxGamesSpot.com", "TopXboxGamesList.com" and "RacingXboxGames.com" makes more sense.

    The question then is how much traffic and competition is there for your main keyword and how much is there for you sub-keywords?

    Lawn
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