IM firms: what's your advantage over your competitors?
So, I decided it would be in my best interest to write out a full business plan for my internet marketing business. One of the items I've been told to include, is what is my competitive advantage? What makes me stand out over my competition?
The truth is, from a services standpoint, I don't really do anything different from a thousand other IM businesses (lead generation, seo, smm, email marketing, etc etc). So how am I better than the competition?
After thinking about it, I realized one thing that sets me apart is I build & maintain relationships with my clients & work to build up trust. I not only provide IM services to them but also reach out them periodically to see how things are going, answer questions, etc.
So, that's the direction I think I'm going in response to that question: The advantage of going with my business is I develop relationships built on trust.
What do you guys think of that one? Does it sound too generic of an answer? Any other suggestions for a better answer?
Thanks
The truth is, from a services standpoint, I don't really do anything different from a thousand other IM businesses (lead generation, seo, smm, email marketing, etc etc). So how am I better than the competition?
After thinking about it, I realized one thing that sets me apart is I build & maintain relationships with my clients & work to build up trust. I not only provide IM services to them but also reach out them periodically to see how things are going, answer questions, etc.
So, that's the direction I think I'm going in response to that question: The advantage of going with my business is I develop relationships built on trust.
What do you guys think of that one? Does it sound too generic of an answer? Any other suggestions for a better answer?
Thanks
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