How OFTEN do you e-mail your subscriber list??

[OmarKhan]

Hey Warriors,

I just want to get an idea of how often people send free and helpful content to their subscribers?

I feel sending it too often, will look like automated spam and will annoy them by filling up there inbox.

I feel sending it too rarely, does not allow them to get familiar with your name and company.


What would you guys suggest and why?


Thanks,
Omar Khan

[Alexa Smith]

I suggest emailing them on the first, second, fourth, seventh, eleventh, sixteenth and twenty-second days, and every 6 or 8 (but not 7) days thereafter.

The merits of this system are that you gradually increase the intervals, continue mailing about once a week, and cover all days of the week with your mailings.

Having said all that, I think a lot depends on who your list are, how you "acquired" them, and what exactly you're trying to achieve: what suits one person might be totally inappropriate for another!

[SeanSupplee]

There is no set number or set when you should or should not but here are some tips

1. If you email them to often you will most likely see your unsubscribe rate jump and the value of your emails *emails being opened and actually read* depreciate

2. If you mail them to little your emails will just get lost in the mess of other emails they are getting

Things you can do to improve your view ability and again this all depends on what your doing.

1. Email them at least once a week but set up a schedule a day so they get in the habit of knowing when to look for your newsletter or mailing.

2. Are you launching a product? Its a very good idea to email this list a week ahead of time before launch. Hit them with 1 email on day 7 then one of day 4 and then 2 and on the last day just before launch send out 2 emails and build up your excitement in your list.

Hope these quick tips help you grasp a better knowledge on list building and mailing out to your list

[David_Thompson]

It depends on your niche and what you are email but I know some people
that email 7days a week...the norm is 3 days week....your messages could
be a combination of content and recommendation for a product or service.

--David

[Michael J Ottman]

Wow, I like alexa_s response. I'm going to try that and see what happens.

Don't forget Aweber has a feature that allows you to see who opens the email and who clicks on the links inside.

you then can broadcast new messages to the ones who opened but did not click and to the ones who did not open at all.

My mentor Alex Jeffreys does this and doubled his earnings without increasing his list. He calls it the Triple Threat Affiliate.

It's Jedi list building at it's best.

I really do like the format of a different day of the week for the email so you can see when most of your subscribers actually open their email.

Genious,

Michael J Ottman

[Alice Seba]

When I have something to tell them. For most lists, that works out to about 2-3 times per week.

I think the key to email marketing (at least for me and the way I approach it) is to have fans who love your stuff (your content AND your products)...and fans want to hear from you. The others who just get annoyed by your emails can move onto something else. It's all good.

Alice

[Robert Plank]

I e-mail every day, always.

[Paul Myers]

Alice,

When I have something to tell them.

Yeah. I like that! I sometimes send out as many as 3 emails a week. Not often, but it happens. The space between the last two was over a month. When I think I have something useful to send, I send it. Otherwise, I don't waste peoples' time.

Mind you, that doesn't mean other people can't say something useful more often than I do. That Plank character usually has something to say worth reading, for example, and he emails a lot more than me. But then, some of his emails are shorter than the intros to many of mine.


Paul

[plugsnpixels]

When I was new to IM a few years ago I subscribed to a bunch of marketing info opportunities using my Hotmail account, where I don't care what arrives. However, these guys are persistent to this day (and I thought I unsubscribed), sending me smack constantly, like salivating wolves circling the cabin. Always some product launch or limited opportunity or such.

Here's one from today:

"Push a Button, Rake in $600 Today!
Brand New System Just Launched!
YOU are first to see it.
Simply Push a button and rake in $200 over and over again!"

I understand IM's have their tactics, but how much of this sort of thing can a person on the receiving end take before they go insane?

In my situation with ezine subscribers on my list, I offer to directly email the free ezine to them when a new one is ready (they can download it themselves, but would need to repeatedly check the page manually to see if anything new has been posted).

I also use this list to send them info about timely product discounts (Photoshop plug-ins, mainly). However, I only do this when I have something legit to tell them. I don't just write them to beat them about the head with a marketing stick just because it's Tuesday or whatever. But maybe I should, I don't know!

David_Thompson has a good point when he says, "your messages could
be a combination of content and recommendation for a product or service" (I can see alternating the approach depending on what's going on at the time, so you're not always "selling", even though you really are).

I need to step up to Aweber and what it offers. I've been seeing it mentioned in numerous places.

[Robert Plank]

Originally Posted by Paul Myers

That Plank character usually has something to say worth reading, for example, and he emails a lot more than me. But then, some of his emails are shorter than the intros to many of mine.

Bwhahaha :-) Some of us have evolved since the Jimmy D. Brown era of newsletters.

Do you still do that goofy homemade split testing with your list? Have you split tested long vs. short newsletters? Might make for a good $7 report...

[Paul Myers]

Robert,

I'm not sure "evolved" is the word I'd have chosen.

As far as testing, I believe you're referring to the tracking stuff. That particular system can't be used through Aweber, so it only gets broken out for issues to the longer term subscribers. Not very often, at that.

It's not flashy, but I wouldn't call it goofy. Not considering how much I learned with it over the years when other people weren't doing anything like it.

As far as long vs short issues, that depends on your purpose. There is no cut-and-dried answer.


Paul

[Arunabh Singh]

Originally Posted by David_Thompson

It depends on your niche and what you are email but I know some people
that email 7days a week...the norm is 3 days week....your messages could
be a combination of content and recommendation for a product or service.

--David

There are some people who emailed me twice or thrice a day and I unsubscribed. So make sure you dont send emails too often.

[Droopy Dawg]

If you actually give them some good information, and something of value you should only need to email them once a week at the most.

I HATE it when people email me every day... so I apply this same principle to my list. It feels "spammish" if I see an email every nday in my box from the same person... a huge turnoff.

Just my opinion of course.

[freakonaleash]

good pattern if you ask me, the subscribers don`t get used to any kind of ordinary habit, and you keep em interested in your next newsletter because they expect something new

[Success With Dany]

I feel there is nothing wrong with emailing every day.

If your content is good, the person receiving the email won't mind opening it to learn something new.

It's pretty much about the often-repeated but time-tested "value".

[Paul Myers]

If your content is good, the person receiving the email won't mind opening it to learn something new.

Daily? That sounds almost sensible in theory, but people in the real world experience a thing called email fatigue. Daily isn't a good plan in most markets.


Paul

[JayXtreme]

I have a 10K + list of gamers who I mail to every day of the week.. Monday Thru Sunday and then start all over again..

It has proven to work for me when tested against different times and amounts in that niche..

Most others vary between 3 and 8 days, with some ONLY getting mail when I feel the urge... I try not to leave it more than two weeks though..

Peace

Jay

[quiescen]

Here's the thing ... I have enough "useful" content to email my list every day. The question really should be, what's the optimal amount to email to make sales? Too many emails, even if it contains "good" info may backfire when it comes to making sales.

Thoughts?