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Is this good or bad marketing?

by Domain 1
5 replies
A colleague of mine created a micro-niche fitness site which goes after a small target market. One month back his website had 12 articles all wrote by him, today I was speaking to him and his site now has the same amount of articles but he has designed them better, monetized them better; they're stunning right now.

I have conflicting opinions..

Would it be more beneficial to just keep posting fresh new content twice a week for SEO etc. (quantity over quality) or is his approach of making existing articles stunning and focusing on user experience better.

I'd really like to hear some opinions, thanks.
#bad #good #marketing
  • Profile picture of the author GailTrahd
    Now that he's got the visual figured out he can make them all stunning as he puts up new content. Writing and content is the name of the game - people come back to read more of what he's saying and if there is no more they won't come back.
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  • Profile picture of the author Luke Dennison
    Google ove it when you update content that has already been written, so he shouldn't be surprised if he gets a boost of SERP traffic.

    As for making the articles better quality and better looking, that's a good thing, as even if he doesnt get any more traffic from it (unlikely), then they are at least going to convert better.

    As well as converting better, "stunning" articles have a much much higher chance of getting shared (hence more traffic).

    So yes, coupled with other marketing strategies, he's doing alright.

    Would love to see these "stunning" articles, as i think i make nice ones myself. PM me?
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  • Profile picture of the author LegendaryGuy1
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    I'd continue to write the awesome content. If people are reading his articles and coming back, then they are coming back because of the articles themselves. If he were to devalue the future written articles, then the traffic would decrease as the quality lowers.
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    • Profile picture of the author Steve B
      Domain 1,

      The sure way to find out is to test each method and track the results.

      Write one article as he originally did. Then write another one, the enhanced and tweaked version on the same subject.

      Send a bunch of paid traffic to each one and see which performs better. There are several different metrics by which you could judge results.

      I have usually opted for quality over quantity in my own preference, but you'll only know how the majority feels if you test them.

      BTW, if you can figure out a way to get quality and quantity, you'll see the results in your pocketbook.

      Steve
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  • Profile picture of the author Phantom X
    I believe there should be a balance. Of course you need to have quality, that isn't a question. But, if you don't continue to create new content, then no one is going to want to come back to the website. Of course, making the content more stunning is always a plus, but I feel like fresh content is greater because if you have loyal readers, they obviously want to see more content to read.
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