30 replies
Hello everyone,

It seems tough for me to market a product or service and get sales. Can anyone tell me one method which is best or have most of the possibility for a sale!?! Because i can't do various activities at a time to promote a product, this way i lose my focus!!! or if i can outsource it to promote and get residual income but where and whom? I have an eBook which i want to promote.

Regards
Shantanu
#internet #marketing
  • Profile picture of the author James.N
    This has been mentioned many times throughout the forum but you might want setup a squeeze page and capture the traffic on an email list. This way you can build a relationship with your list and promote your eBook that way. Many people will not buy something the first time they see it, it can take a couple emails or attempts for them to pull the trigger on the sale.

    If you want a more direct approach you can set up a sales page for your ebook and drive traffic to that page.

    Obviously the toughest part of either of these options is getting the traffic. If you have a budget you can use advertising. Run banner ads, Google ads, Bing/MSN ads, etc. Just be sure to start out slow and make sure your ads are converting.

    The other option is free traffic but that's going to be much slower. Can you build relationships with blogs in your niche, try guest blogging for them. Be helpful to forum members (here or in your niche) and add your page to your signature. Answer questions on answer sites. Start a blog of your own and direct traffic to your sales/squeeze page.

    The direction you go is up to you. It depends on your budget and time. Unfortunately everything costs one or the other (or sometimes both), money or time.

    Good luck!
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    • Profile picture of the author victorfrancis
      Originally Posted by IncomeCoaster View Post

      This has been mentioned many times throughout the forum but you might want setup a squeeze page and capture the traffic on an email list. This way you can build a relationship with your list and promote your eBook that way. Many people will not buy something the first time they see it, it can take a couple emails or attempts for them to pull the trigger on the sale.

      If you want a more direct approach you can set up a sales page for your ebook and drive traffic to that page.

      Obviously the toughest part of either of these options is getting the traffic. If you have a budget you can use advertising. Run banner ads, Google ads, Bing/MSN ads, etc. Just be sure to start out slow and make sure your ads are converting.

      The other option is free traffic but that's going to be much slower. Can you build relationships with blogs in your niche, try guest blogging for them. Be helpful to forum members (here or in your niche) and add your page to your signature. Answer questions on answer sites. Start a blog of your own and direct traffic to your sales/squeeze page.

      The direction you go is up to you. It depends on your budget and time. Unfortunately everything costs one or the other (or sometimes both), money or time.

      Good luck!
      He's right. Couldn't agree more
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  • Profile picture of the author JensSteyaert
    Since it's a proven fact that most sales online come from email boradcasts, i would suggest you study listbuilding and start building your list asap.

    It won't guarantee you instant sales, but as your experience grows in the matter your ROI will increase and before you know it you'll be making a good income from your list.
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    • Profile picture of the author Syssolution
      Originally Posted by JensSteyaert View Post

      Since it's a proven fact that most sales online come from email boradcasts, i would suggest you study listbuilding and start building your list asap.

      It won't guarantee you instant sales, but as your experience grows in the matter your ROI will increase and before you know it you'll be making a good income from your list.
      I have started it from about 2 months but just one sign up for one of the free sign up on Freelancing website has happened till date. It's too slow!!!
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  • Profile picture of the author jaytheanalyst
    Email list building is the way to go. Paid traffic works quicker! Try Solo Ads. Works for me. Build your list and send valuable content to your list 80% of the time. Pitch your list 20% of the time.
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  • Profile picture of the author affilorama-portal
    I could not agree more when it comes to list building. This method is proven to be one of the most effective ways to make constant sales but yes like every other method, this will take time also.

    Additionally, I suggest you experiment with different/mix traffic sources. Do not focus on SEO alone, it would also be better if you can do PPC and social media marketing too. I know all these can be daunting but if you've found 'THE' method/blueprint for you to make sales then it will be a lot easier in time, trust me.

    And of course, make a good landing/sales page and I suggest you spend more time getting a really good content copy (if you have the budget, might as well hire a copywriter to do your content) for your sales page.

    Good luck!
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    • Profile picture of the author Syssolution
      Originally Posted by affilorama-portal View Post

      I could not agree more when it comes to list building. This method is proven to be one of the most effective ways to make constant sales but yes like every other method, this will take time also.

      Additionally, I suggest you experiment with different/mix traffic sources. Do not focus on SEO alone, it would also be better if you can do PPC and social media marketing too. I know all these can be daunting but if you've found 'THE' method/blueprint for you to make sales then it will be a lot easier in time, trust me.

      And of course, make a good landing/sales page and I suggest you spend more time getting a really good content copy (if you have the budget, might as well hire a copywriter to do your content) for your sales page.

      Good luck!
      I have already got a content and sharing each article of that with my subscribers. Hiring a copywriter would be costly affair and that too without any projected earning estimates.
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  • Profile picture of the author dharmik
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    • Profile picture of the author Syssolution
      Originally Posted by dharmik View Post

      You can go to the different e-Book site and register your book to sell it. Second you can promote your book on Classifieds to sold it out. Thirt there are the different online marketing activities such as SEO and SMO which is the best to reach people with your book.

      And if you want to go with one strategy then I would like to suggest you go with Social Media and Social Networking by which you can reach directly to the relevant people and approach them. As well you can mail them directly to purchase your book.

      If you are in-search of hire someone who can do this for you then I am able to work for you. I am working as Digital Marketing Expert at Cygnet Infotech. And I am able to perform with SEO, SMO, Email Campaigns, PPC (If require).
      Thanks for the suggestion. I would hire someone once will start earning.
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  • Profile picture of the author LuckyIMer
    If you don't have the time to promote your eBook, then hire someone to do it for you. I recommend also to get informed about marketing and promoting services, products, etc. You can navigate this forum, you will find many helpful info that surely will answer most of your questions.
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    • Profile picture of the author Syssolution
      Originally Posted by LuckyIMer View Post

      If you don't have the time to promote your eBook, then hire someone to do it for you. I recommend also to get informed about marketing and promoting services, products, etc. You can navigate this forum, you will find many helpful info that surely will answer most of your questions.
      Yes, it sounds good!
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    • Profile picture of the author Syssolution
      Originally Posted by LuckyIMer View Post

      If you don't have the time to promote your eBook, then hire someone to do it for you. I recommend also to get informed about marketing and promoting services, products, etc. You can navigate this forum, you will find many helpful info that surely will answer most of your questions.
      Yes, it sounds good!
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  • Profile picture of the author Claire Koch
    I think your first mistake is that your free book you are giving away as "Freelancing" has nothing to do with freelancing. Its a old book by luke parker who disappeared off the web years ago. Unless you are luke in congnito lol (Just kidding) but it the encyclopedia of free advertising. If you want people to buy from you you need to make sure you are giving them what you are advertising. People will be disappointed to get this book if they are looking for freelancing. Hope that helps.
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    • Profile picture of the author Syssolution
      Originally Posted by Claire Koch View Post

      I think your first mistake is that your free book you are giving away as "Freelancing" has nothing to do with freelancing. Its a old book by luke parker who disappeared off the web years ago. Unless you are luke in congnito lol (Just kidding) but it the encyclopedia of free advertising. If you want people to buy from you you need to make sure you are giving them what you are advertising. People will be disappointed to get this book if they are looking for freelancing. Hope that helps.
      I am providing them a decent guide with lot of information. I am advertising Online Freelance opportunities from clickbank. Which would help them to do what they love to do!
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  • Profile picture of the author Esteban Gomez
    What I recommend is for you to setup a squeeze page to collect people's emails.

    Then you should send targeted traffic to the squeeze page to collect people's emails.

    Remember that most people never buy when they first see the offer, they buy on the follow up.

    How have to follow up on people giving them value 80% of the time and selling them hard 20% of the time.

    I would also suggest you setup a blog to give value to your readers to establish a closer connection with them.

    You can give your a free ebook in exchange for people's emails so that you can market to them.

    The only thing you need to make a sale is targeted traffic, a squeeze page and good email followup with a good offer.

    Cheers
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    • Profile picture of the author Syssolution
      Originally Posted by Esteban Gomez View Post

      What I recommend is for you to setup a squeeze page to collect people's emails.

      Then you should send targeted traffic to the squeeze page to collect people's emails.

      Remember that most people never buy when they first see the offer, they buy on the follow up.

      How have to follow up on people giving them value 80% of the time and selling them hard 20% of the time.

      I would also suggest you setup a blog to give value to your readers to establish a closer connection with them.

      You can give your a free ebook in exchange for people's emails so that you can market to them.

      The only thing you need to make a sale is targeted traffic, a squeeze page and good email followup with a good offer.

      Cheers
      Am already doing it all!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Syssolution View Post

        Am already doing it all!
        Taking notice of what Claire says, in post #14 above, will be far more helpful to you than all/any of that.

        What you give your subscribers in exchange for their email addresses, and the extent to which it fulfils all the objectives explained in this post, are usually the single most important factor in determining your future income from the list.

        If you're advertising one thing, and giving them something different that's old and unoriginal and not-very-good, and it doesn't fulfil most/all of the objectives explained in the post linked-to, above, then very few of its recipients will open your subsequent emails and/or pay attention and you won't earn anything worth talking about.

        Making money through email marketing is hard work, but not nearly as hard as trying to convince yourself afterwards that "a 20% open-rate is 'normal', in this industry" and "it's difficult for everyone else, too, so that means I'm not doing much wrong". http://www.warriorforum.com/main-int...ml#post8661178

        .
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        • Profile picture of the author Syssolution
          Originally Posted by Alexa Smith View Post

          Taking notice of what Claire says, in post #14 above, will be far more helpful to you than all/any of that.

          What you give your subscribers in exchange for their email addresses, and the extent to which it fulfils all the objectives explained in this post, are usually the single most important factor in determining your future income from the list.

          If you're advertising one thing, and giving them something different that's old and unoriginal and not-very-good, and it doesn't fulfil most/all of the objectives explained in the post linked-to, above, then very few of its recipients will open your subsequent emails and/or pay attention and you won't earn anything worth talking about.

          Making money through email marketing is hard work, but not nearly as hard as trying to convince yourself afterwards that "a 20% open-rate is 'normal', in this industry" and "it's difficult for everyone else, too, so that means I'm not doing much wrong". http://www.warriorforum.com/main-int...ml#post8661178

          .
          I am sending my subscribers free and paid offers to join. Which are relevant to my niche!
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Syssolution View Post

            I am sending my subscribers free and paid offers to join. Which are relevant to my niche!
            You're not quite listening to what I said, Shantanu.

            By the time you're sending free and paid offers to your subscribers, it's too late: the damage is done. You don't have the high open-rate, high-attention-rate, high credibility and so on that you need for anyone to take any notice of them because you've sent them the wrong thing in exchange for their email address.

            Again, this post will help you: it explains what you should be sending them instead.

            Read Claire's first post above (#14): it explains what you're doing wrong.

            .
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            • Profile picture of the author Syssolution
              Originally Posted by Alexa Smith View Post

              You're not quite listening to what I said, Shantanu.

              By the time you're sending free and paid offers to your subscribers, it's too late: the damage is done. You don't have the high open-rate, high-attention-rate, high credibility and so on that you need for anyone to take any notice of them because you've sent them the wrong thing in exchange for their email address.

              Again, this post will help you: it explains what you should be sending them instead.

              Read Claire's first post above (#14): it explains what you're doing wrong.

              .
              I started sending my list emails after 2 weeks. I think by that time most of them have forgot about the subscription. I don't send them welcome email and don't start with first email for new subscribers. Relevancy of product is another issue. These are the pain points.
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by Syssolution View Post

                I started sending my list emails after 2 weeks.
                That's also a mistake, but it's not the mistake we're talking about.

                Originally Posted by Syssolution View Post

                I think by that time most of them have forgot about the subscription. I don't send them welcome email and don't start with first email for new subscribers.
                Ok, I agree that that doesn't help, also.

                But again, your main problem is the one referred to by Claire in post #14 above, and in two of my posts above.

                Originally Posted by Syssolution View Post

                Relevancy of product is another issue. These are the pain points.
                I think you're still missing the main point, here, but there's a limit to the number of times that anyone can keep saying the same thing, you know?

                If you read carefully the little list of numbered points in the post I've linked to a couple of times, above, and ask yourself "Does what I'm sending them in exchange for their email address serve each of those purposes?", I think you'll find that the answer, each time, is "no". That's the main problem. Once you've got that wrong, it's too late to correct it with other things.

                .
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                • Profile picture of the author Syssolution
                  Originally Posted by Alexa Smith View Post

                  That's also a mistake, but it's not the mistake we're talking about.



                  Ok, I agree that that doesn't help, also.

                  But again, your main problem is the one referred to by Claire in post #14 above, and in two of my posts above.



                  I think you're still missing the main point, here, but there's a limit to the number of times that anyone can keep saying the same thing, you know?

                  If you read carefully the little list of numbered points in the post I've linked to a couple of times, above, and ask yourself "Does what I'm sending them in exchange for their email address serve each of those purposes?", I think you'll find that the answer, each time, is "no". That's the main problem. Once you've got that wrong, it's too late to correct it with other things.

                  .
                  You don't need to explain it repeatedly. I have already got the point.
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  • Profile picture of the author EPoltrack77
    Yes, find, learn and imply just one or two marketing strategies. You are really best off creating your own landing pages today and like anything you are going to have to test, optimize and test some more.

    Thats why it is so important for you to understand your numbers you know what is going on with your marketing efforts. Sending a bunch of traffic and nobodies doing anything you don't want to keep sending that traffic. Wasting people away. You need to change your landing page so people are taking your desired action.
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    • Profile picture of the author Syssolution
      Originally Posted by EPoltrack77 View Post

      Yes, find, learn and imply just one or two marketing strategies. You are really best off creating your own landing pages today and like anything you are going to have to test, optimize and test some more.

      Thats why it is so important for you to understand your numbers you know what is going on with your marketing efforts. Sending a bunch of traffic and nobodies doing anything you don't want to keep sending that traffic. Wasting people away. You need to change your landing page so people are taking your desired action.
      I will change my squeeze page and will change to make it more appealing and relevant.
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  • Profile picture of the author stews
    You may want to give article marketing a try with a link to your product offer. Keep trying all avenues until you find what works best.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by stews View Post

      You may want to give article marketing a try with a link to your product offer.
      I urge you not to.

      Nobody who already has the pre-targeted traffic you hope and need and expect to attract is going to publish an article "with a link to your product offer". That just isn't how article marketing works. At all. http://www.warriorforum.com/main-int...ml#post5035794

      The people who try to do (what they think is) "article marketing" like that are the same ones who are back here, not long later, announcing that "article marketing doesn't work as well as it used to". And given their idea of what "article marketing" is, I'm not surprised.

      .
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  • Profile picture of the author 07knev
    If the squeeze page is set, What are the methods to drive the traffic?
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