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Plain text or HTML email?

by IMMer1975
4 replies
Have any of you run split tests to find which types of emails convert better (think solo ads or email blasts to your list)?

I'm wondering if you opt for a text only email, or if you dress it up with HTML (Logos, images, more sophisticated formatting etc)?
#email #html #plain #text
  • Profile picture of the author Amazing Dave
    In my opinion, good formatted plain text emails are better... When I see that someone sent me a HTML email with images and stuff, I delete it immediately without even reading it... I think those images are annoying and I immediately think it's spam.

    Just my 2 cents...

    ~ Dave
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  • Profile picture of the author NK
    There was a similar thread about a month ago. There were some really good replies there you might want to check out:

    http://www.warriorforum.com/main-int...o-you-use.html
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    Affiliate Link Cloaking & Tracking Software - The most powerful tool available for affiliate marketers who are sick and tired of making way too little money!
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  • Profile picture of the author NatesMarketing
    I send HTML emails; however, they look like plain text. There are no images or anything like that.

    I send HTML to include a little CSS to make things a little more visually appealing...but that is all.

    Like Amazing Dave said - I delete emails that require me to load images....so why would I expect anyone else to open my image laden email?
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  • Profile picture of the author DavidTile
    HTML emails are definitely better -- if done tastefully. It much harder to direct a reader's eyes using just text.
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    www.nimblemedia.ca
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