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Question on Niche Research/Monetization...

by mw13
12 replies
Based on a lot of great research here and member suggestions I am knee deep in researching my niche.

A general question came up though I could use some input on. I'm am running into a lot of high volume keywords with low competition but I'm assuming this doesn't always mean there's money to be made there.

For example say you run "golden retriever" through GKP. You get over 200k monthly searches with low competition and a low CPC. Just because there is huge volume there with low competition doesn't mean there's money to be made there right?

I'm guessing since it's such a broad topic, that most of that traffic is informational meaning no buying. Certainly if I broke that down into a niche of golden retrievers there might be potential but just because there's big traffic doesn't mean you could easily monetize say a blog on Golden Retrievers is what I'm wondering. I assume the money would be made from finding long tail KWP's that have some good traffic as a niche of the Golden Retrievers? Is my thinking right?

If this is a better question for the SEO forum let me know.
#niche #question #research or monetization
  • Profile picture of the author luke1213
    Your thinking is right. When looking to monetize a site, I think it's works best to target keywords that suggest buying or that could lead to buying.
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  • Profile picture of the author Randall Magwood
    Either you're going to sleep on the "golden retriever" niche or i'm going to cash in on it. Next time, don't reveal *potentially* profitable niches to a pack of hound dog crafty internet marketers. Test the niche out. Spend some money and see how it does.
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  • Profile picture of the author mw13
    Thanks guys ~ helpful. Not a niche I'm targeting. Just using that as a general example.You can search for almost any animal or pet and similar #'s come up. That's what I'm trying to clarify is that just because big traffic and low competition doesn't mean I could just throw a blog up and make a bunch of money. Low CPC tell's me not a ton of advertisers clamoring to advertise. Again this is based on my very limited knowledge and early research.
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  • Profile picture of the author mw13
    PS... I guess this is where long tail shows more buying intent than broad KWP's.
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  • Profile picture of the author WillR
    More competition is usually a GOOD thing because it's a sign other people have and are monetizing that market. No competition likely means others have tried and had no success. That's much more likely than you having come across a hidden keyword no one has ever thought of before.
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    • Profile picture of the author Fred@IncomeLabz
      One thing that you can do is do a google search for the keywords
      that you are interested in and see how many advertisers show up in the
      paid ads.

      Then check the websites that show up on page 1 & 2 of the organic rankings and
      see what types of products they are promoting.

      Check to see if they are promoting info products, physical products,
      or services.

      If you don't see a lot of paid ads, and you don't see a lot of organic
      websites promoting relevant offers, then you'll know that the
      particular keyword that you are researching is not one that you
      can make a lot of money with.

      ~ Fred
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  • Profile picture of the author mw13
    Thanks All! I agree with that. My only other thought is if there is high traffic maybe a blog would work as with some effort it could show up in the rankings, but again the question comes down to monetizing the blog. Advertising would not be the way to go but maybe product reviews/sales. Overall agreed there are better niches so thanks for clarifying.
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  • Profile picture of the author Rod Cortez
    Originally Posted by mw13 View Post

    Based on a lot of great research here and member suggestions I am knee deep in researching my niche.

    A general question came up though I could use some input on. I'm am running into a lot of high volume keywords with low competition but I'm assuming this doesn't always mean there's money to be made there.

    For example say you run "golden retriever" through GKP. You get over 200k monthly searches with low competition and a low CPC. Just because there is huge volume there with low competition doesn't mean there's money to be made there right?

    I'm guessing since it's such a broad topic, that most of that traffic is informational meaning no buying. Certainly if I broke that down into a niche of golden retrievers there might be potential but just because there's big traffic doesn't mean you could easily monetize say a blog on Golden Retrievers is what I'm wondering. I assume the money would be made from finding long tail KWP's that have some good traffic as a niche of the Golden Retrievers? Is my thinking right?

    If this is a better question for the SEO forum let me know.
    Niches usually have hundreds, if not thousands of keywords, so I do not place too much weight on any ONE keyword.

    What are you using the keywords for? Paid advertising campaigns? Are you trying to rank webpages?

    It all depends on how you plan on getting traffic and what your monetization model is.

    RoD
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    • Profile picture of the author jrigdon73
      Originally Posted by Rod Cortez View Post

      Niches usually have hundreds, if not thousands of keywords, so I do not place too much weight on any ONE keyword.

      What are you using the keywords for? Paid advertising campaigns? Are you trying to rank webpages?

      It all depends on how you plan on getting traffic and what your monetization model is.

      RoD
      I agree totally. To extend your "golden retriever" metaphor, one would need to connect a few more dots to find out if barking up the wrong tree or on the right trail
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  • Profile picture of the author mw13
    Thanks All. Rod Cortez - my initial plan would be to build a blog that's informational since I am an enthusiast in the space to try to leverage the large traffic then selling reviewed products specific to the niche. Don't think adsense would work - but affiliate maybe but again based on the lack of competition and other sights monetizing in terms of search results I'm guessing a pass.
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    • Profile picture of the author Steve B
      mw13,

      If you look at a niche as a void in a market that you're going to fill with a paid product or service, then the task at hand becomes more clear and obvious. You want to find specific demand within the market.

      "Golden Retrievers" describes an interest, a hobby, a breed which gets a lot of attention. But it's not a niche. You're looking for problems that Golden Retriever owners are having that you might be able to solve with a paid product or service.

      Get specific. Do owners have problems with training? or health? or breeding? or feeding and care? or whatever else?

      As you say, the longtail keywords that retriever owners might search on give you more of a clue about where there are voids in the marketplace.

      BTW, there could be lots of sellers in a niche, but maybe their solutions don't work, or they're too expensive, or they take too long, or they are not lasting, or they're too hard and complex, or . . .

      When you have identified some potential long tail keywords it's always a good idea to ask that audience about the problems and concerns they're having as a way to verify the potential for a product.

      The best to you,

      Steve
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  • Profile picture of the author mw13
    Helpful Steve.....
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