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What Back End Offer must have?

by alesh
9 replies
What Back End Offer must have more then Front End?

Can you make any example?

#back #end #offer
  • Profile picture of the author pr0digy
    Originally Posted by alesh View Post

    What Back End Offer must have more then Front End?

    Can you make any example?
    It should be something useful. For example:

    Front end offer: Running Training Program
    Back end offer: Improve Your Running Performance With Optimized Nutrition

    Hope that clarifies somet things

    best regards
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  • Profile picture of the author JensSteyaert
    Yeah you need to make your backend offer something which adds value to your main offer.

    Just make sure that people are not obligated to buy it to use your main product. It should just have additional value.
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  • Profile picture of the author Sarevok
    Everything you need to know about upsells can be taught from GoDaddy and McDonalds.

    (Two ridiculously profitable businesses with an equally ridiculous amount of upsells. Just sayin).
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    • Profile picture of the author jamescanz
      Originally Posted by Sarevok View Post

      Everything you need to know about upsells can be taught from GoDaddy and McDonalds.
      Yeah GoDaddy is crazy insane with their upsells..

      And I love it!

      Would you like that with a .net?

      Would you like that with a .info?

      Would you like that with a .ca?

      Would you like that with a .xxx?

      How about private registration?

      How about paying for X years in full and save X amount?

      How about a date with Danica Patrick?

      Ok not the last one...

      But maybe one day
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  • Profile picture of the author jbsmith
    Put yourself in your customer's shoes, what "else" do they need to achieve their desired outcome...or even better, what do they need "next" as they work through your product on their way to achieving their end result.

    For example, you create an exercise program for new Mom's and discover that part of their desire to lose weight and become healthier after having their children is to also get back into a social circle of mom's to share experiences and support - so you setup a membership site or perhaps a monthly (or bi-weekly) video or audio conference where you feature a guest speaker and some social exercises as an upsell to your weight loss guide.

    It becomes much easier to develop back-ends when you have a clear picture of why the customer is using your front-end and what they are trying to achieve.

    Jeff
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  • Profile picture of the author WillR
    I'm not sure exactly what your question was asking to be honest.
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    • Profile picture of the author alesh
      Thanks!

      My question is about, when you create front end (low cost, example 7$) you should have already in your mind back end product (high cost, example 27$), because it can be a risk to add all information in front end product.
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  • Profile picture of the author alesh
    Back end (or upsell) offer must send after some days or I can create a back end info product and offer this after (example) 2 months they bought front end?
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    • Profile picture of the author JensSteyaert
      Originally Posted by alesh View Post

      Back end (or upsell) offer must send after some days or I can create a back end info product and offer this after (example) 2 months they bought front end?
      It's best to offer the backend offer immediately after they purchased the frontend product as an OTO. They have their wallet in their hand so to speak so you'll make more sales this way.
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