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Landing page and squeeze page difference

by fdebvrg
8 replies
I was trying to do a search FIRST on the forum on the landing page and squeeze page difference but I couldn't see anything in particular as to what the differences are. Just special offers. Could someone point me in the right direction? Many thanks
#difference #landing #page #squeeze
  • Profile picture of the author JensSteyaert
    I wouldn't worry too much about the terminology, more on how to increase the conversions on your specific pages.
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  • Profile picture of the author Melissahoster
    Banned
    Your landing page could be your sales page, blog post or product page. Its the page where you want people to end up from a traffic source.

    A squeeze page is basically an email collector. It collects and saves customer emails in your autoresponder so you can market to them your products/affiliate products.
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  • Profile picture of the author magiclouie
    Originally Posted by fdebvrg View Post

    I was trying to do a search FIRST on the forum on the landing page and squeeze page difference but I couldn't see anything in particular as to what the differences are. Just special offers. Could someone point me in the right direction? Many thanks

    A landing page is a general term that refers to any web page that a user arrives at after clicking a hyperlink. it could be any page you sent traffic to.

    It could also be any destination page of a "Call to Action" button/text/image. That being said, it could a section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.

    While a squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers. Others call it as a capture page.

    You might want to consider these important elements of a good Squeeze Page

    1. Attention-getting headline
    2. Graphic of lead magnet
    3. Optin form/Horizontal opt-in bar
    4. Compelling short-form copy
    5. Javascript warning popup (optional)
    6. Compelling captions under each lead magnet component

    Originally Posted by JensSteyaert View Post

    I wouldn't worry too much about the terminology, more on how to increase the conversions on your specific pages.
    At least you know the difference.
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  • Profile picture of the author Hugh
    What Magic Louie said is dead on.

    Hugh
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  • Profile picture of the author Highway55
    A landing page - especially if you're paying for traffic - is usually the money page (whether that's the squeeze page or the offer page) depending on your goals. A good landing page has a "single" purpose in mind - to get a visitor to click, opt-in, or buy.
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  • Profile picture of the author Taniwha
    http://www.warriorforum.com/website-...ding-page.html
    http://www.warriorforum.com/main-int...ou-prefer.html
    http://www.warriorforum.com/ad-netwo...ding-page.html
    http://www.warriorforum.com/main-int...questions.html
    http://www.warriorforum.com/main-int...eeze-page.html
    http://www.warriorforum.com/search-e...eeze-page.html
    http://www.warriorforum.com/ad-netwo...ding-page.html
    http://www.warriorforum.com/ad-netwo...eeze-page.html
    http://www.warriorforum.com/website-...ing-pages.html
    http://www.warriorforum.com/main-int...eeze-page.html
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  • Profile picture of the author WillR
    A squeeze page is named as such because you are squeezing information out of the visitor, whether it be their name, email address, phone, or more. A landing page is just a page people land on, usually with one end-goal. A suqeeze page is really a type of landing page.
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    • Profile picture of the author Alexa Smith
      Banned
      A "landing page" is the simply the page on which you arrange for any given kind of traffic, from any source, to "land". It's up to you what your landing page is, or what you choose to use as a landing page for your traffic. A landing page can be a squeeze page; it can be a sales page; it can be an article; it can be the home page of a blog; it can be a content-rich page; it can be anything you like. If it's where your traffic "lands", on clicking a link, then it's a "landing page". Don't imagine that all landing pages are trying to sell something, or trying to get people to opt in.

      A "squeeze page" is one very specific type of opt-in page: it's a page which contains a prominently incentivized opt-in (usually text, but it can be video/audio instead or as well) and no other content. The idea of a squeeze page is that there are no other exits from it, no leaks at all, and (apart from the back button and the window-closing button) no option other than submitting contact information. Don't imagine that all pages with an opt-in on them are squeeze pages.

      (For anyone still confused, the key words above are "and no other content": that's what specifically distinguishes a "squeeze page" from any other type of "opt-in page". )

      And a "sales page" is a copy-filled page (again, it can be video, but classically it's text) designed to present the product/service, answer the objections, and persuade the visitors to buy it, from that page.

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