What do you think of my list?

2 replies
Hey warriors,

Ok, I have a list which I am not sure if it's responsive or not. I do generate occasional affiliate sales from it but here are some stats:

- Open rate = 20%

- Unsubscribe rate = 10%

- Click through rate = 20% (for contents)

- click through rate = 5% (for affiliate offers)

So, what do you think about my list?
#list
  • Profile picture of the author Adrian Jock
    Originally Posted by Desmond Ong View Post

    - Open rate = 20%

    - Click through rate = 20% (for contents)
    Maybe you should clarify this: CTR is 20% out of the 20% who opened the emails?

    If your answer is NO (=> open rate = CTR), then I think that you should revise your figures. Even if no one can measure very accurately the open rate, "open rate = CTR" is quite impossible unless the list has a few subscribers (or unless you're an unknown email marketing genius )
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  • Profile picture of the author jakesellers
    Opens=Clicks when "open" just means the pixel fired is plausible as you can click without firing open pixel.

    OP: in a vacuum your numbers are about average for a very good purchased list or a general squeezed list. Opens, clicks and whatnot are not really meaningful metrics. Meaningful metrics are things like revenue per email sent, revenue per subscriber, subscriber lifetime average revenue, ROI per subscriber acquisition - in short, money. On my lists I'm pretty happy with about 25 cents of revenue per email sent and I'm looking for about 400% average ROI per acquisition per campaign, which for me is usually a few offers and a few additional revenue streams.
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