He told me one of his secrets to successfully catching otters.
In a wire mesh, spring loaded, steel trap, he would hang a yellow rubber duck.
Lorn told me otters are a lot like humans in their curiosity .
My take away on this as far as marketing goes is...
Give your costumers something completely outside the norm.
Just like when steelhead fishing, some have great success catching these hard to catch salmon using an artificial 6" Pink worm.
There's no pink worms in my neck of the woods but they catch(attract) steelhead.
What's your take away on this parable?