Trapper Bags His Limit With Rubber Duckie

by 5 comments
I was talking to an old retired fur trapper a few days ago.
He told me one of his secrets to successfully catching otters.

In a wire mesh, spring loaded, steel trap, he would hang a yellow rubber duck.

Lorn told me otters are a lot like humans in their curiosity .

My take away on this as far as marketing goes is...
Give your costumers something completely outside the norm.

Just like when steelhead fishing, some have great success catching these hard to catch salmon using an artificial 6" Pink worm.

There's no pink worms in my neck of the woods but they catch(attract) steelhead.

What's your take away on this parable?

#internet marketing #bags #duckie #limit #rubber #trapper
  • Profile picture of the author Peter Bestel
    Originally Posted by Steve Taylor View Post

    Give your costumers something completely outside the norm
    I'd take it more literally, ie bait them with something that catches their curiosity. Email subject lines are a prime example (Bad news... etc) but we also do it with headlines.

    When we present our customers with something that they're not expecting, assuming we're in the right ball park, we are hoping that it breaks their state, piques their interest, enough to say, "Whoa! What's that? I must go see."

    If we've been smart enough, and we don't leave another door open or force them out, then we have a chance of keeping them in our trap.

    The only way out is via the Buy Now button.


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