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Domain suffix review or reviews?

by Bounderby
2 replies
When putting together a review site, would you rather have xproductreview or xproductreviews as the domain? Presumably if both are available you'd buy both - but which would you use as the primary?
Does it really matter? If so, why?
#domain #review #reviews #suffix
  • Profile picture of the author new2ebiz
    I'd say xproductreviews as the primary because I'm assuming you're having more than one review even if you are reviewing only one product.
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  • Profile picture of the author Harry Behrens
    I always go for reviews plural, but only because I always go that route of reviewing different similar products and recommending the best one. It works well for me.

    I think the most important thing is for the domain not just to line up with your keyword but also to be in line with what the user expects to find on the actual website when they read the domain... this way the mental awkwardness is kept to a minimum and the reader can smoothly glide into clicking those aff links

    So, If I read 'reviews' I'm thinking a website with either comparative reviews of different things OR user reviews of the same thing. If I read 'review' singular, I'm expecting a website which goes really in depth into a single product, with screenshots, specs, price comparisons, different sections, etc.
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