Would you like me to promote your content?

by add2it
26 replies
Last night I couldn't sleep trying to figure this out...

Would you like me to promote your content?

Or to be more precise... how could I get content to post on my blog from people asking me to post it for their own benefit?

The problem: I am not a writer, but a coder... but like to have a never ending stream of content articles that I can post on my blog to do two things...

a) train affiliates to be more successful at what they do

b) increase SEO traffic

The solution (?): Offer writers to not only publish their articles on my blog, but also email advertise those blog posts to my complete mailing list of over 100,000 subscribers.

1. The writers name will be mentioned in the blog post title: Topic by Name

2. Content can contain just text or in combination with videos

3. Writers are allowed to use their affiliate link for my sites where appropriate in the content

4. Writers are allowed to use my affiliate link for their own sites where appropriate in the content

5. Topics could be...

a) How affiliates can benefit using one of my sites to generate more traffic to promote one of their sites (or anything for that matter)

b) How affiliates can benefit using one of their sites (or any other site) to generate more traffic to promote one of my sites

c) Generic articles on generating traffic (free, paid etc.)

d) How a specific group of people can benefit from using one of my sites

e) Case studies showing how a specific individual benefited from using one of my sites

What do you think? Would this be of interest to writers? How could this idea be made more appealing to writers?
#content #promote
  • Profile picture of the author travlinguy
    You're talking about something almost as old as the written word. It's called syndication.
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  • Profile picture of the author add2it
    Thanks for giving it a name.

    Any other thoughts on this?


    WIIFM... content to market my sites via email to my lists and via SEO in the SERP's + constant training for all my members / affiliates.

    WIIFT... content distribution, name recognition, traffic to their affiliate links to my sites and their sites using my affiliate links.

    Did I miss anything?
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  • Profile picture of the author Aurelius Tjin
    Hey Frank. Good ideas. Sounds almost like guest posting with a twist. You could attract people even on this forum to guest post and in return you offer them a bio box at the end of each post they write.

    You decide on the topics and I'm sure you can attract a good amount of writers.

    I would be interested in writing one up in return for the "About the author" information at the end of the post. I think that's a pretty strong incentive already.

    The only problem is finding writers who will regularly publish content.

    I definitely think the incentive of promoting to your 100K newsletter is a big one too.

    I see no reason why you shouldn't do it.
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  • Profile picture of the author Mark Singletary
    User SteveB has some pretty good ideas he shared with me lately about how to do this. You may want to look him up - he's very active on the forum.

    I think some/many of the better writers may want more than a link though - they may want $$ unless you can figure out something unique to offer them.

    Also I don't think I would let them use an external link system like bit.ly for affiliate links where they could change the links to something else entirely and you'd never know.

    Mark
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    • Profile picture of the author add2it
      Originally Posted by Mark Singletary View Post

      I think some/many of the better writers may want more than a link though - they may want $$ unless you can figure out something unique to offer them.

      Also I don't think I would let them use an external link system like bit.ly for affiliate links where they could change the links to something else entirely and you'd never know.
      Of course paying for the content would make it even more attractive to some writers... but if I would pay, I would expect the content to be Ghost written... not promoting them using their affiliate links to my sites or my affiliate links to their sites.

      I do agree that using any kind of link shortener would not be an option in the content, unless those are my own (the blog owners) accounts used, so only I can modify links as necessary.
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  • Profile picture of the author Patbinc
    There's no question any writer worth their salt will be interested - everybody wants "free' reach and promotion.

    The main challenge will be in the actual implementation. First of all it's safe to assume lots of writers will take you up on your offer - this assumption will help in putting in place a streamlined method that will guide the whole process, from request for more info, content creation and submission to what to expect afterwards.

    You will be amazed at how many people jump at such opportunities without reading what exactly is required of them (or at least appearing not to have understood what is required). People have a way of seeing only what they want to see. Hence you will find writers submitting a lot of content promoting their own sites/products without a thought of how you are also going to benefit from their articles (and this is assuming they understand you are targeting affiliates and looking for ways to increase SEO traffic).

    For this reason, a template would be required that will give every writer a framework to work with. The template can have different sections for the different topics and help capture all relevant information. This kind of template will save you a lot of time by ensuring all work is presented in a standard format.

    Next will be separating the bogus content and identifying writers you can work with long term. For this you might decide that for the first time writers have to submit 3 unique articles in 3 different topics. You can then use these to 'approve' the kind of writers you think will work with what you have in mind.

    Getting them to give you regular, quality content will then be your responsibility and the only way to keep them hooked is by ensuring they are getting back more than they expected from your end of the bargain. This will include sending quality traffic their way, helping them build their brands and giving them exposure to new customers.

    I don't intend to make this sound like a lot of work or even a full time job, so I will stop here. It's certainly doable and with a little bit extra thought and fleshing out of the points you outlined in your post will give a very clear picture on the way to move forward with this. Looking forward to see how it pans out.
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    • Profile picture of the author add2it
      Originally Posted by Patbinc View Post

      The main challenge will be in the actual implementation.
      Totally agree on that... that's my main concern as besides me reviewing submissions, publishing and email promoting them, I don't want to create for myself another "job".

      I like your idea of showing writers some form of a template, maybe have them choose which category their submission fits into and ticking boxes to confirm they read and understood the ground rules.

      Maybe there is a WP plugin to take care of this?
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      • Profile picture of the author Patbinc
        Originally Posted by add2it View Post

        I like your idea of showing writers some form of a template, maybe have them choose which category their submission fits into and ticking boxes to confirm they read and understood the ground rules.

        Maybe there is a WP plugin to take care of this?
        I'm not sure if there is a plugin for this, I will look around and let you know.
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  • Profile picture of the author add2it
    Hmmm... that's true Aurelius, letting the writer have his "about the author" at the bottom would make it even better for the writer.

    Even allowing them to have a link back to their own site would be doable. Of course using my affiliate link to their site (if there is an affiliate program).

    Just wondering if there is a WordPress plugin that would allow people without an account to add their article that I could then review and publish if the quality is good?

    I suppose I could let them signup in WP to be a Contributor and let them that way add and manage their own content... am I over complicating things?
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  • Profile picture of the author Sarevok
    The notion that you're willing to plug their content (and thus their links) to a list of over 100k subs is absolutely appealing and could attract some awesome writers.

    (The biggest problem writers have is a lack of attention).

    Just my $.02.

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  • You can try looking up for articles in these articles directories.

    You know, this is all about you so it may be really hard as people want benefit for them as well.

    But I think it may work for you, good giving.
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    • Profile picture of the author add2it
      Originally Posted by alertmakemoney4738 View Post

      You can try looking up for articles in these articles directories.
      The objective is as I mentioned not about me looking for the content or telling people what to write... but simply having writers to submit their content and me reviewing, publishing and promoting it.

      The place where I would "advertise" what I am looking for and offering to writers would be on a login page offer on my own sites (we have a total over over 100,000 members spread over multiple sites).

      It's mainly a hatter of how to implement this... and of course of then showing this to potential writers
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  • Profile picture of the author littledan
    bloggerlinkup.com and myblogguest.com are both middle man websites that match up bloggers with blog owners in most niches. They are both free sites too.
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    • Profile picture of the author add2it
      Originally Posted by littledan View Post

      bloggerlinkup.com and myblogguest.com are both middle man websites that match up bloggers with blog owners in most niches. They are both free sites too.
      Thanks Daniel for sharing those resources.

      Now it's just a matter of figuring out the best way to implement this to automate it as much as possible.
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      • Profile picture of the author JohnMcCabe
        Frank, once word gets around, you're biggest challenge will be filtering out the crap. There will be a lot of it. If you have a template form or something, expect it to make the lists of the autosubmitters.

        My advice would be to go through the various threads (some quite long and very extensive) on content marketing and article syndication, with special attention on the posts related to finding syndication outlets. Take that advice and turn it around. Spend some time up front finding your own 'stable' of quality contributors.

        Unless, of course, you just want bulk with no regard to quality. Then all you have to do is put up a form and contact the main sellers of autosubmitters along with link building services. You'll be buried in keyword loaded trash articles before you can say "keyword loaded trash articles".

        There used to be a program called Unique Article Wizard which created "unique" articles by spinning them. They also offered a plugin you could add to your blog to supposedly get only the articles for specific categories. I say "supposedly" because no one paid any attention to the categories their articles belonged in. They just submitted them to whatever categories got the most keyword searches. One idiot in particular sent me several articles per day on model trains, submitted to my fishing and boating category.

        Good luck...you'll need it.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by JohnMcCabe View Post

          Good luck...you'll need it.
          This.

          Frank, absolutely no offense at all, but you seem to be trying to re-invent content syndication without quite appreciating that it's already been invented (long before the internet) and has been continually refined and re-invented online, ever since the internet started.

          Please excuse the observation that you also seem a little confused about the relationship between article marketing and SEO.

          If you want to start with this thread, and gradually "work outwards" by following links to other threads, you may find the whole thing explained in ways that are highly relevant to what you're thinking about, including some fairly detailed discussions of exactly why none of the businesses that have previously set up the type of service I think you're considering is still offering it (if they still exist at all).

          .
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          • Profile picture of the author add2it
            Originally Posted by IDoTheLegWork View Post

            Actually I think it would do the opposite. If someone pays you
            to post then they would feel they had the right to give you any
            garbage they wanted.
            Good point... if they would pay, they might assume that it's for them to advertise as they please... which is of course not the point as what I am looking for is affiliate training. Only links allowed would be either their affiliate links for my sites or mine for theirs.

            Originally Posted by Alexa Smith View Post

            ...you seem to be trying to re-invent content syndication...
            Hmmm... no, not really re-invent... maybe putting a twist on it?

            Originally Posted by Alexa Smith View Post

            ...you also seem a little confused about the relationship between article marketing and SEO.
            Wasn't referring to any "relationships" between those two... ... but if writers write new content that get's published on a blog, that tends to help generate SE traffic.

            Originally Posted by Alexa Smith View Post

            If you want to start with this thread, and gradually "work outwards" by following links to other threads, you may find the whole thing explained in ways that are highly relevant to what you're thinking about, including some fairly detailed discussions of exactly why none of the businesses that have previously set up the type of service I think you're considering is still offering it (if they still exist at all).
            I checked out the thread you recommended, good into about how article directories work... not at all what am trying to do here, but good info anyway.

            This is not at all about me providing some kind of service... I am simply looking for content to help train affiliates. It's like I mentioned before...

            WIIFM... content to market my sites via email to my lists and via SEO in the SERP's + constant training for all my members / affiliates.

            WIIFT... content distribution, name recognition, traffic to their affiliate links to my sites and their sites using my affiliate links.
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            • Profile picture of the author Nuno
              Good points, I was thinking about deterring mass spammers as you would have their Paypal info. Anyway, tough call, paying wouldn't give any posting guarantee but could lead to some arguments (the $1 - $7 would have to offer something more besides this to avoid any issues).
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            • Profile picture of the author Mark Singletary
              Originally Posted by add2it View Post

              I checked out the thread you recommended, good into about how article directories work... not at all what am trying to do here, but good info anyway.

              This is not at all about me providing some kind of service... I am simply looking for content to help train affiliates. It's like I mentioned before...
              Add2It.com's goals:

              WIIFM... content to market my sites via email to my lists and via SEO in the SERP's + constant training for all my members / affiliates.

              WIIFT... content distribution, name recognition, traffic to their affiliate links to my sites and their sites using my affiliate links.
              Compare that to EzineArticle.com's goals:

              WIIFM... content to sell advertising such as AdSense via SEO in the SERP's.

              WIIFT... content distribution, name recognition, traffic to their affiliate links on their affiliate sites or other sites.

              Looks extremely close to me when you break things down.

              Mark
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      • Profile picture of the author MikeAmbrosio
        Originally Posted by Aurelius Tjin View Post

        Hey Frank. Good ideas. Sounds almost like guest posting with a twist. You could attract people even on this forum to guest post and in return you offer them a bio box at the end of each post they write.

        You decide on the topics and I'm sure you can attract a good amount of writers.

        I would be interested in writing one up in return for the "About the author" information at the end of the post. I think that's a pretty strong incentive already.

        The only problem is finding writers who will regularly publish content.

        I definitely think the incentive of promoting to your 100K newsletter is a big one too.

        I see no reason why you shouldn't do it.
        Originally Posted by add2it View Post

        Thanks Daniel for sharing those resources.

        Now it's just a matter of figuring out the best way to implement this to automate it as much as possible.
        Wow - 2 guys I haven't spoken to in a while.

        Hello!

        Frank, why not just use a V.A. to handle this? It's quick to set up - just train them what to look for and weed out - and if this whole idea becomes a bigger problem then you imagined, just end the service. I don't think it would be all that expensive. You can bring in the V.A. for a limited time each day or week.

        Just a thought.
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        • Profile picture of the author add2it
          Happy Independence Day fellow Americans!

          Originally Posted by JohnMcCabe View Post

          Frank, once word gets around, you're biggest challenge will be filtering out the crap. There will be a lot of it. If you have a template form or something, expect it to make the lists of the autosubmitters.
          Yeah, that's one thing I want to avoid for sure. I have done a bit research now an found the right plugins to avoid this issue... (hopefully)... I will share what I got and why below.

          Originally Posted by MikeAmbrosio View Post

          Frank, why not just use a V.A. to handle this?
          Long time no see Mike. I do have a VA and that's a good idea to have her screen the drafts and delete those that obviously are not a good match.


          Now... here are the free WP plugin's I found and the reasons I use them...

          1. iThemes Security - I set the default role of new WP accounts to Contributor so that new content is saved as drafts for review... but to prevent bots and spam signups I had to change the default WP registration link from wp-register.php to something else. This plugin does that, besides a range of other security fixes.

          2. Google Captcha (reCAPTCHA) - This adds additional security from bots adding signups or trying to login.

          3. Adminimize - This plugin allows me to disable anything I don't want Contributors to see when they login and keep the focus on the information I do want them to see.

          4. Custom Dashboard Help - This plugin allowed me to add my own widget to the dashboard with detailed instructions for contributors.

          Hope this helps others that want to achieve similar setups.
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  • Profile picture of the author Nuno
    I would do a test between free membership and one time $1 - $7 to see how it reflects on article's quantity + quality.
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    • Profile picture of the author add2it
      Originally Posted by Nuno View Post

      I would do a test between free membership and one time $1 - $7 to see how it reflects on article's quantity + quality.
      You mean... charge writers a one time fee to allow them to write content for me?

      I see how that would increase the quality of writers.. but you think many would be willing to pay e.g. $7 one-time for this?
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      • Profile picture of the author IDoTheLegWork
        Originally Posted by add2it View Post

        You mean... charge writers a one time fee to allow them to write content for me?

        I see how that would increase the quality of writers.. but you think many would be willing to pay e.g. $7 one-time for this?
        Actually I think it would do the opposite. If someone pays you
        to post then they would feel they had the right to give you any
        garbage they wanted.

        I would also worry, a little, about being deemed a pay for link
        farm by Google, damaging you and all of the sites you link to.
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  • Profile picture of the author aidenmia
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      Originally Posted by aidenmia View Post

      Very good informative thread. I think it is good.
      Okay, I'll bite...

      What made it good for you? What did you learn?

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  • Profile picture of the author mrhmamun
    Can we discuss about pricing?
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