Tiny Sales Killers

Oh god, when the form resets because of one mistake... Haha, that's not a "small" turn-off in my book!

Yes, I changed my phone number because a I was getting calls on a weekly basis trying to sell me get rich schemes. When I put the number on the do not call list, I started getting text messages to the tune of 3-5 per day!

My phone number is 888-555-1212. That's my story and I'm sticking to it!

Sometimes when I'm reading a sales page, I will find an obvious clue that the marketer has not proof-read his/her copy. This is especially irritating when it's a template that someone is trying to pass off as original copy.

Say, for example, the sales page is for a PLR product. The marketer may have overlooked this:

"Buy my product . . . blah, blah, blah . . . as it will be taken off the market on [ insert date here ] and will never be available again!

I do get a laugh out of it, but you don't get my money.

Steve

Yes...that's a killer for me also.

I can recall at least dozen products I would have purchased IF I could have gotten answers to a couple of presales questions I wanted to ask.

But there was just no contact information to be found anywhere on the sales page.

That's just plain dumb marketing

And I'm seeing this more and more today with the products that are being released

I goofed on one of these, I entered my paypal and it appeared my page refreshed. Thinking I entered the wrong password, i logged in. Later, PP notified my of suspicious activity and reversed the charges.
now I double check! and I only use temporary emails with PP. I change it every so often so someone can't sneak in later.

Ads on the sales page? I once followed the google ad on a squeeze page that took me to the same product for less than 1/2 the price. Needless to say, he got $0.10 for the ad instead of the $17 I was going to spend.

Free bonuses that I know are worthless crap like the 15000 PLR articles.

Wow! I'd like to say thanks to all that have participated in my thread so far. There are so many Tiny Sales Killers to think about and that I want to respond to all of them but can't. So let me address a few of these great responses.

Yeah that stock photo move is stupid. They must think we're stupid!

And yeah all that broken links, unfilled pages, that's a deal breaker for me too, so they better hope I don't catch it coz you best believe I'm lookin. There are free tools available today that any marketer can use to check their site for broken links - so no excuse!

Wow Mark you gotta lot of good ones. Let me address a few:

1. Saying a page is secured that requires CC information but there isn't an https or padlock in my browser.

=== yes this really sucks. One time this happened to me but the company explained that the lock or https appeared on the following page - once submit button is pressed. Actually, I think this might be true in some cases depending on how the site/salespage is set-up. It may start off as unsecure with just http on main page, and then turn into https/secure on another. So this is iffy situation but it no doubt makes me hesitate or skip purchasing.

2. Too late and I forgot the word but showing me a different language site depending on my location. I travel mainly between two countries and sometimes when I'm not in the US it's near impossible to get an English sales page no matter what I try to do.

======I hate this too, this is why if the site owner has no way to control this site language change thing, then it might be best to get add a site translator button to their site.

4. I'm normally okay with religious references since I'm religious myself. But sometimes it feels that it's all a blatant lie or part of some sort of scam. Some of this stuff that people sell I can't imagine the owner honestly telling their religious leader or mother what they are doing and so their claims of being Christian or whatever fall on deaf ears which = no money.

======It's unfortunate, but I've seen too many people get scammed by shady marketers using religion as a sales tool. Many con artist use religion coz they know that it gets to a lot of peoples' soft spot. I don't trust some marketer spewing religion out to me or trying to get that personal with me - especially if it's out of context or holds no relevance to the product or service. This is a sure sign that they are trying to pull the wool over my eyes! Not gonna happen.

8. A link to a dead forum for support which kills any social proof you may be passing along.

======Yeah, that's just flat out irresponsible.

Yes, most definitely I hate this too. But I think it's a catch 22 in some situations because it might not be the main site you're on, but an affiliate site - and with affiliate site versions sometimes it's scaled down and contains no contact info because affiliate marketers don't want their sales being "leaked" to the merchant - or the merchant is trying to respect their affiliates marketing efforts. So in this case if I'm somehow aware that there is no contact info because of this reason, I still might buy depending on how much I have heard about the brand or if I was directly referred by someone, etc. I don't really know what an overall solution would be for merchants who are leaving contact info off their affiliate site version, but there needs to be some type of pre-sales support for the customer if they decide they want to contact someone - else, you best believe that you're losing a sizable amount of money with this Tiny Sales Killer.

Tons of exclamation marks kill me to!!!!!!!!!!!!!! (they should be used sparingly - else it just seems they're trying too hard to sell me.

...and oh, I see you have a foot fetish too

Yeah, that kills it for me. Guess they didn't bother to do any user testing.

Those crazy captchas are getting ridiculous!... I have 20/20 vision and still can't read some of those.

Security-related issues are probably the biggest for me (unknown payment processor, etc).

I find most video sales letters off-putting, and usually I can't watch one for more than a few minutes. I far prefer regular sales pages--mainly so I can skip ahead. I am ok with short video testimonials used in conjunction with a written sales letter.

It wouldn't be if he saw it as many times as we do.